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Google Ads Bid Management 101: A Beginner’s Guide to Higher Conversions
Master bid management in Google Ads with strategies and tips to optimize campaigns and improve your ad performance.
Ronia (Optmyzr)
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Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce
Last year, we published a study that challenged a common assumption and asked the question: Is Cyber Monday really the biggest day of the year for online sales?
EXPERT SERIES
STRATEGY
Why One RSA Per Ad Group is the Smart Play in Google Ads
Ever caught yourself piling up Responsive Search Ads (RSAs) in an ad group, thinking volume equals victory? It’s a common instinct, but one that can backfire as it confuses Google’s algorithm, fragments your data, and drags down learning speed.
GUIDE
These PPC Monitoring Tools Help You Catch Issues Early (2026 Guide)
Regular monitoring is crucial after you launch any new PPC campaign. It’s an ongoing process that helps you quickly identify and address campaign performance issues before they cost you budget or customers.
DATA STUDIES
EXPERT SERIES
PAID SEARCH
Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce
Last year, we published a study that challenged a common assumption and asked the question: Is Cyber Monday really the biggest day of the year for online sales?
EXPERT SERIES
STRATEGY
Why One RSA Per Ad Group is the Smart Play in Google Ads
Ever caught yourself piling up Responsive Search Ads (RSAs) in an ad group, thinking volume equals victory? It’s a common instinct, but one that can backfire as it confuses Google’s algorithm, fragments your data, and drags down learning speed.