Use Cases
    Capabilities
    Roles
Sam Mualim

Sam Mualim

Optmyzr alumnus @

About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

Articles

Stay Updated with Optmyzr

Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.

You may opt out at any time. Check out our Privacy Policy

Latest Articles

Sam Mualim
AMAZON ADS GUIDE

Amazon Ads Automation Is Not A Safety Net: How To Prevent Budget Waste Before It Snowballs

There’s an old story about a man who hired a very fast horse to deliver his letters. The horse was excellent and covered ground in half the time. The only problem was that nobody had told the horse where to go, so it just ran — very efficiently, very quickly — in completely the wrong direction.

Sam Mualim
AMAZON ADS GUIDE

Why Your Amazon Ads Report Is Lying to You (And What It’s Not Showing)

Most advertisers learn the limits of Amazon Ads reporting after they’ve already made a bad decision. A campaign may look weak, so you pause it. A week later, it turns out that the campaign was driving conversions that hadn’t shown up yet. Now you’re unsure what to trust.

Sam Mualim
PAID SEARCH EXPERT SERIES DATA STUDIES

We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)

Many advertisers have long viewed Google’s Ad Strength as the definitive north star for Responsive Search Ad (RSA) success, believing that a higher score guarantees better performance. But is this common perception actually supported by the results? Our latest data says otherwise.