
A PPC Practitioner’s 13-Step Guide to Optimizing Paid Ads
Read the 13 steps Sarah Stemen follows to optimize her clients' paid ads.

Sarah Stemen (Sarah Stemen, LLC)

Read the 13 steps Sarah Stemen follows to optimize her clients' paid ads.

Sarah Stemen (Sarah Stemen, LLC)

Change isn’t always easy in PPC but, as Sarah Stemen writes, when each of us start looking at new ways to become the …

Sarah Stemen (Marcus Thomas)
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Every year, Black Friday and Cyber Monday are the busiest days for marketers. CPCs spike within hours. Budgets often drain before noon. By the time your reports arrive, it’s already too late to fix the damage.

Most modern marketers are overloaded.

Your Responsive Search Ads (RSAs) are your brand’s first impression on the search results page. It’s the moment when a potential customer decides whether to click, explore, or move on to someone else.