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PPC consultant @ Sarah Stemen, LLC

About

Sarah Stemen, the founder of Sarah Stemen, LLC, started working in digital marketing in 2007 at Nationwide Insurance. Prior to establishing her own agency, she served as a valuable asset to small and mid-sized marketing agencies, providing expert consulting to help them enhance their digital marketing and paid search capabilities.

Sarah is an active member of the Paid Search Association (PSA) and takes great pleasure in sharing her knowledge and insights on paid search topics through her writing and speaking engagements.

Articles

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Latest Articles

Author - Sarah Stemen

How Amazon Prime Day Affects Google Ads Performance (Data From 22,034 Accounts)

Amazon Prime Day isn’t a Google event. There’s no banner in the interface, no seasonality preset, no official guidance. Yet every July, Google Ads advertisers who have never opened a Seller Central account watch the ground shift under them. A massive external signal reshapes the Google Ads auction floor in a matter of days.

Author - Sarah Stemen

Optmyzr MCP Vs. Google Ads MCP: What PPC Teams Actually Get From Each

Google Ads MCP is a comfortable territory if you’re technically inclined. It requires developer credentials and some familiarity with Python or cloud infrastructure, but gives you direct, flexible access to the Google Ads API.

Author - Sarah Stemen

Why ACOS-Based Bidding Breaks at Scale (And What Smart Advertisers Do Instead)

Amazon seller threads on Reddit are full of genuinely useful ACOS advice, with real accounts, real numbers, real lessons from advertisers who’ve been through it.