
A PPC Practitioner’s 13-Step Guide to Optimizing Paid Ads
Read the 13 steps Sarah Stemen follows to optimize her clients' paid ads.

Sarah Stemen (Sarah Stemen, LLC)
Read the 13 steps Sarah Stemen follows to optimize her clients' paid ads.
Sarah Stemen (Sarah Stemen, LLC)
Change isn’t always easy in PPC but, as Sarah Stemen writes, when each of us start looking at new ways to become the …
Sarah Stemen (Marcus Thomas)
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Reddit is filled with marketers complaining that AI tools are too generic, too vague, or too “copy-only” when it comes to paid ads.
It’s that time of year when PPC advertisers start feeling the heat of the busy shopping season.
Running campaigns across Google, Microsoft, Facebook, Amazon, and others feels less like marketing and more like managing a dozen open browser tabs.