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PPC consultant @ Sarah Stemen, LLC

About

Sarah Stemen, the founder of Sarah Stemen, LLC, started working in digital marketing in 2007 at Nationwide Insurance. Prior to establishing her own agency, she served as a valuable asset to small and mid-sized marketing agencies, providing expert consulting to help them enhance their digital marketing and paid search capabilities.

Sarah is an active member of the Paid Search Association (PSA) and takes great pleasure in sharing her knowledge and insights on paid search topics through her writing and speaking engagements.

Articles

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Latest Articles

Author - Sarah Stemen

Optmyzr Sidekick: The PPC Assistant That Helps You Get PPC Work Done

Most PPC tools are built to display data. Very few are built to help you figure out what to do with that data.

Author - Sarah Stemen

4 Amazon Budget Pacing Problems That Wreck Your Month-End (and How to Solve Them)

Few things rattle an advertiser like checking an account mid-cycle and finding the Amazon ads budget has blown past where it should be, or drifted so far off pace that the targets are already out of reach.

Author - Sarah Stemen

Google Is Making Smart Bidding More Obedient. Here’s What Advertisers Must Control Next.

If you manage Google Ads, you have probably seen the warning by now. Starting August 17, 2026, and rolling out over several weeks, Google is changing how target-based bidding behaves when campaigns are limited by budget.