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PPC consultant @ Sarah Stemen, LLC

About

Sarah Stemen, the founder of Sarah Stemen, LLC, started working in digital marketing in 2007 at Nationwide Insurance. Prior to establishing her own agency, she served as a valuable asset to small and mid-sized marketing agencies, providing expert consulting to help them enhance their digital marketing and paid search capabilities.

Sarah is an active member of the Paid Search Association (PSA) and takes great pleasure in sharing her knowledge and insights on paid search topics through her writing and speaking engagements.

Articles

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Latest Articles

Author - Sarah Stemen

Why Amazon Performance Drops Feel Random (And How to Trace the Real Cause in Minutes)

Amazon PPC performance drops rarely come with a clear reason. ACoS spikes, sales dip, or CPCs climb, and nothing obvious has changed. So, we wonder:

Author - Sarah Stemen

How to Get the Most Out of Your Optmyzr Free Trial: A Complete Guide

When you’re evaluating a new PPC platform, the trial period is your best chance to find out whether it actually solves the problems you’re paying someone — or spending hours yourself — to fix manually.

Author - Sarah Stemen

How to Segment Products in Your Google Shopping Ads Like a Pro

Most Google Shopping advertisers treat their catalog like a flat list. Same bid logic, same campaign structure, product after product. It’s the path of least resistance — and it’s quietly costing them.