Author - Sarah Stemen

PPC consultant @ Sarah Stemen, LLC

About

Sarah Stemen, the founder of Sarah Stemen, LLC, started working in digital marketing in 2007 at Nationwide Insurance. Prior to establishing her own agency, she served as a valuable asset to small and mid-sized marketing agencies, providing expert consulting to help them enhance their digital marketing and paid search capabilities.

Sarah is an active member of the Paid Search Association (PSA) and takes great pleasure in sharing her knowledge and insights on paid search topics through her writing and speaking engagements.

Articles

EXPERT SERIES GUIDE

A PPC Practitioner’s 13-Step Guide to Optimizing Paid Ads

Read the 13 steps Sarah Stemen follows to optimize her clients' paid ads.

Sarah Stemen (Sarah Stemen, LLC)

Oct 27, 2023

EXPERT SERIES PPC AUTOMATION

Navigating Change in PPC: 6 Keys to Help PPC Marketers Adapt to Change

Change isn’t always easy in PPC but, as Sarah Stemen writes, when each of us start looking at new ways to become the …

Sarah Stemen (Marcus Thomas)

Aug 11, 2022

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Latest Articles

STRATEGY PAID SEARCH

Say Hello to Sidekick 5.0: Faster Help, Smarter Guidance, Better Workflows

Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can lose valuable time switching contexts.

STRATEGY ECOMMERCE

6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring

Black Friday and Cyber Monday are the kind of days where you can do everything “right” and still be surprised. Budgets can deplete more quickly, traffic patterns may shift throughout the day, and small issues can have outsized impacts if you don’t catch them early.