
A PPC Practitioner’s 13-Step Guide to Optimizing Paid Ads
Read the 13 steps Sarah Stemen follows to optimize her clients' paid ads.

Sarah Stemen (Sarah Stemen, LLC)
Read the 13 steps Sarah Stemen follows to optimize her clients' paid ads.
Sarah Stemen (Sarah Stemen, LLC)
Change isn’t always easy in PPC but, as Sarah Stemen writes, when each of us start looking at new ways to become the …
Sarah Stemen (Marcus Thomas)
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Migrating PPC platforms looks simple until you’re in the middle of it.
If you’re new to search marketing and Google Ads and feel like a lost child in a busy market trying to figure out how the platform or even campaign setup works, you’re exactly where I was when I launched my first campaign.
Many advertisers jump into Smart Bidding, hoping it will solve everything, only to end up with wasted budget and disappointing results.