
A PPC Practitioner’s 13-Step Guide to Optimizing Paid Ads
Read the 13 steps Sarah Stemen follows to optimize her clients' paid ads.

Sarah Stemen (Sarah Stemen, LLC)

Read the 13 steps Sarah Stemen follows to optimize her clients' paid ads.

Sarah Stemen (Sarah Stemen, LLC)

Change isn’t always easy in PPC but, as Sarah Stemen writes, when each of us start looking at new ways to become the …

Sarah Stemen (Marcus Thomas)
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Growth changes everything about how an agency operates. What once worked for five accounts starts to strain under fifty.

Black Week is notorious for unexpected challenges.

Every year, Black Friday and Cyber Monday are the busiest days for marketers. CPCs spike within hours. Budgets often drain before noon. By the time your reports arrive, it’s already too late to fix the damage.