A PPC practitioner’s 13-step guide to optimizing paid ads
Read the 13 steps Sarah Stemen follows to optimize her clients' paid ads.
Sarah Stemen (Sarah Stemen, LLC)
PPC consultant
Sarah Stemen
Articles
Navigating Change in PPC: 6 Keys to Help PPC Marketers Adapt to Change
Change isn’t always easy in PPC but, as Sarah Stemen writes, when each of us start looking at new ways to become the …
Sarah Stemen (Marcus Thomas)
Senior Paid Search Manager