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Shashank Tiwari

Shashank Tiwari

Senior Software Development Manager @ Optmyzr

About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

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Latest Articles

Shashank Tiwari
DATA STUDIES EXPERT SERIES

Broad Match is Winning the Budget War. Is It Winning on Performance Too?

Everyone has an opinion on match types. Broad match advocates will tell you Smart Bidding has made tight keyword control largely unnecessary. Exact match loyalists aren’t ready to hand the keys to Google just yet. And phrase match users wonder if anyone still remembers they exist.

Shashank Tiwari
AMAZON ADS GUIDE

Why Your Amazon Search Terms Keep Converting. But Never Become Keywords (And How to Fix It Automatically)

At some point every Amazon PPC manager has had the same internal monologue: