Shashank Tiwari (Optmyzr)
About
This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.
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2026 Black Friday Google Ads Checklist: What to Do 6 Weeks, 2 Weeks, and 48 Hours Before
Better shoppers do not guarantee better returns. Last year, across 1,528 Standard Shopping accounts we analyzed at Optmyzr, the four days from Black Friday through Cyber Monday brought the best traffic of the quarter, and ROAS still fell by more than a fifth.
2026 Black Friday Google Ads Checklist: What to Do 6 Weeks, 2 Weeks, and 48 Hours Before
Better shoppers do not guarantee better returns. Last year, across 1,528 Standard Shopping accounts we analyzed at Optmyzr, the four days from Black Friday through Cyber Monday brought the best traffic of the quarter, and ROAS still fell by more than a fifth.