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Shashank Tiwari

Shashank Tiwari

Senior Software Development Manager @ Optmyzr

About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

Articles

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Latest Articles

Shashank Tiwari
AMAZON ADS STRATEGY

Why Amazon Performance Drops Feel Random (And How to Trace the Real Cause in Minutes)

Amazon PPC performance drops rarely come with a clear reason. ACoS spikes, sales dip, or CPCs climb, and nothing obvious has changed. So, we wonder:

Shashank Tiwari
GUIDE

How to Get the Most Out of Your Optmyzr Free Trial: A Complete Guide

When you’re evaluating a new PPC platform, the trial period is your best chance to find out whether it actually solves the problems you’re paying someone — or spending hours yourself — to fix manually.

Shashank Tiwari
PAID SEARCH GUIDE

How to Segment Products in Your Google Shopping Ads Like a Pro

Most Google Shopping advertisers treat their catalog like a flat list. Same bid logic, same campaign structure, product after product. It’s the path of least resistance — and it’s quietly costing them.