
Make Better Shopping Bids with the GRIP Structure

Soumyajit Das (Optmyzr)
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Every year, like clockwork, Google and Microsoft encourage advertisers to use seasonality bid adjustments during Black Friday and Cyber Monday (BFCM).

Free shipping, fast delivery, and easy returns used to be differentiators.

Growth changes everything about how an agency operates. What once worked for five accounts starts to strain under fifty.