GOOGLE ADS
Struggling with a Low Google Ads Optimization Score? Try These 8 Fixes
8 proven fixes to improve Google Ads Optimization Score in 2025 without chasing 100% blindly.
Sukanya Chatterjee (Optmyzr)
Articles
GOOGLE ADS
DISPLAY ADS
9 Ways to Reduce Wasted Spend in Your Google Display Campaigns
Learn how to reduce wasted spend in display campaigns and optimize them to get the best ROI.
Sukanya Chatterjee (Optmyzr)
RESPONSIVE SEARCH ADS
How to Create, Optimize, and Manage Google Responsive Search Ads
Learn how to create, optimize, and manage your Google Responsive Search Ads effectively using Optmyzr's tools.
Sukanya Chatterjee (Optmyzr)
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DATA STUDIES
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Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce
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Why One RSA Per Ad Group is the Smart Play in Google Ads
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These PPC Monitoring Tools Help You Catch Issues Early (2026 Guide)
Regular monitoring is crucial after you launch any new PPC campaign. It’s an ongoing process that helps you quickly identify and address campaign performance issues before they cost you budget or customers.
DATA STUDIES
EXPERT SERIES
PAID SEARCH
Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce
Last year, we published a study that challenged a common assumption and asked the question: Is Cyber Monday really the biggest day of the year for online sales?
EXPERT SERIES
STRATEGY
Why One RSA Per Ad Group is the Smart Play in Google Ads
Ever caught yourself piling up Responsive Search Ads (RSAs) in an ad group, thinking volume equals victory? It’s a common instinct, but one that can backfire as it confuses Google’s algorithm, fragments your data, and drags down learning speed.