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Sukanya Chatterjee

Sukanya Chatterjee

Product Manager @ Optmyzr

About

Sukanya is a Product Manager at Optmyzr. She has been working in the PPC industry for more than 3 years.

Her areas of expertise are understanding the pain points of prospects and customers, identifying the perfect set of features to develop, and prioritizing day-to-day development activities. She guides her team at every step of the product development process to ensure execution with precision.

She focuses on aligning with cross-functional departments to translate customer needs into solutions they love coming back to. And she loves to research, read and solve problems using technology.

Articles

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Latest Articles

Author - Sukanya Chatterjee
PAID SEARCH STRATEGY

Google Ads for BFCM 2026: What 4,200+ Accounts Reveal

Two things were true during the three weeks around BFCM: the four-day Black Friday-to-Cyber Monday window had the highest click costs, but it also had the highest conversion rates, in the same account, on the same products.

Author - Sukanya Chatterjee
PAID SEARCH DATA STUDIES EXPERT SERIES

Advertisers Still Make 1 in 10 Google Ads Changes by Hand: Findings From 72,358 Accounts

There’s a lot of excitement right now about AI and automation saving advertisers time. We wanted to know what’s actually happening today: where the manual work really lives inside Google Ads, and how much of it there still is.