Author - Sukanya Chatterjee

Sukanya Chatterjee

Product Manager @ Optmyzr

About

Sukanya is a Product Manager at Optmyzr. She has been working in the PPC industry for more than 3 years.

Her areas of expertise are understanding the pain points of prospects and customers, identifying the perfect set of features to develop, and prioritizing day-to-day development activities. She guides her team at every step of the product development process to ensure execution with precision.

She focuses on aligning with cross-functional departments to translate customer needs into solutions they love coming back to. And she loves to research, read and solve problems using technology.

Articles

GOOGLE ADS DISPLAY ADS

9 Ways to Reduce Wasted Spend in Your Google Display Campaigns

Learn how to reduce wasted spend in display campaigns and optimize them to get the best ROI.

Sukanya Chatterjee (Optmyzr)

Jul 04, 2023

RESPONSIVE SEARCH ADS

How to Create, Optimize, and Manage Google Responsive Search Ads

Learn how to create, optimize, and manage your Google Responsive Search Ads effectively using Optmyzr's tools.

Sukanya Chatterjee (Optmyzr)

May 01, 2023

GOOGLE ADS

8 Tips to Improve Google Ads Optimization Score

Here are 8 tips to improve your Google Ads optimization score to help your ads perform at their full potential.

Sukanya Chatterjee (Optmyzr)

Apr 11, 2023

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Latest Articles

GUIDE

Avoid These 6 Common (and Costly) Mistakes When Migrating To A New PPC Platform

Migrating PPC platforms looks simple until you’re in the middle of it.

PAID SEARCH

Use This 7-Step Checklist to Set Up Your First Google Ads Campaign

If you’re new to search marketing and Google Ads and feel like a lost child in a busy market trying to figure out how the platform or even campaign setup works, you’re exactly where I was when I launched my first campaign.