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Sukanya Chatterjee

Sukanya Chatterjee

Product Manager @ Optmyzr

About

Sukanya is a Product Manager at Optmyzr. She has been working in the PPC industry for more than 3 years.

Her areas of expertise are understanding the pain points of prospects and customers, identifying the perfect set of features to develop, and prioritizing day-to-day development activities. She guides her team at every step of the product development process to ensure execution with precision.

She focuses on aligning with cross-functional departments to translate customer needs into solutions they love coming back to. And she loves to research, read and solve problems using technology.

Articles

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Latest Articles

Author - Sukanya Chatterjee
PAID SEARCH STRATEGY

Claude or ChatGPT for PPC? We Tested Both With Optmyzr MCP. Here's What Came Back.

Most PPC teams aren’t debating whether to use AI anymore. The question is which one, and whether the difference is worth switching, paying for another subscription, or convincing your team to change tools.

Author - Sukanya Chatterjee
PAID SEARCH GUIDE

How to Use Optmyzr Sidekick: 38 Real PPC Use Cases Across Reporting, Optimization & Budgeting

Most AI tools for PPC fall into two buckets: generic chatbots that don’t understand your account structure, or black-box automation that makes changes without ever explaining why.

Author - Sukanya Chatterjee
AMAZON ADS

How to Show the Real Business Impact of Amazon PPC (Not Just ACOS)

If you’ve run Amazon PPC campaigns for a while, you’ve probably been asked the same question again and again: “What’s the ACOS?”