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Sukanya Chatterjee

Sukanya Chatterjee

Product Manager @ Optmyzr

About

Sukanya is a Product Manager at Optmyzr. She has been working in the PPC industry for more than 3 years.

Her areas of expertise are understanding the pain points of prospects and customers, identifying the perfect set of features to develop, and prioritizing day-to-day development activities. She guides her team at every step of the product development process to ensure execution with precision.

She focuses on aligning with cross-functional departments to translate customer needs into solutions they love coming back to. And she loves to research, read and solve problems using technology.

Articles

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Latest Articles

Author - Sukanya Chatterjee
STRATEGY PAID SOCIAL

How to Optimize Social Media Ads: Catch, Fix, and Scale Before You Waste Budget

If you run Paid Social ad campaigns, you’ve probably seen this before: performance doesn’t crash dramatically, it declines quietly. Sometimes you don’t even realize what’s happening until it’s too late. You check your Meta or LinkedIn ads only to find thousands spent with little to no return.

Author - Sukanya Chatterjee
GUIDE PAID SEARCH

Why Use Optmyzr When You Have Google Ads Editor, Rules, Scripts, & MCP?

It sounds too obvious to say: Google’s tools were built to help you run Google Ads.

Author - Sukanya Chatterjee
STRATEGY

The PPC Pioneer's Playbook: Fred Vallaeys on What Changed, What's Coming, and What Still Matters

When Search Engine Land celebrated its 20th anniversary, they sat down with our co-founder and CEO Frederick Vallaeys for a wide-ranging conversation on 20 years of pay-per-click (PPC). I watched it expecting a nostalgic trip through industry history. What I got instead was a clear framework for thinking about the AI transition — and a few Optmyzr origin stories I hadn’t heard told quite like this before.