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Sukanya Chatterjee

Sukanya Chatterjee

Product Manager @ Optmyzr

About

Sukanya is a Product Manager at Optmyzr. She has been working in the PPC industry for more than 3 years.

Her areas of expertise are understanding the pain points of prospects and customers, identifying the perfect set of features to develop, and prioritizing day-to-day development activities. She guides her team at every step of the product development process to ensure execution with precision.

She focuses on aligning with cross-functional departments to translate customer needs into solutions they love coming back to. And she loves to research, read and solve problems using technology.

Articles

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Latest Articles

Author - Sukanya Chatterjee

Google Is Making Smart Bidding More Obedient. Here’s What Advertisers Must Control Next.

Why budget-capped campaigns beat their targets—and why adjusting the target is only step one.

Author - Sukanya Chatterjee

How to Automate Amazon PPC Reporting Without Losing Control

Amazon just admitted something a lot of PPC managers already knew. In June 2026, Amazon Ads rolled out unified reporting across its ad console, and the whole point was speed. Amazon says the new system cuts report build time “from hours down to minutes”. That’s a big admission from a platform that used to expect advertisers to stitch together separate Sponsored Ads and DSP reports by hand.

Author - Sukanya Chatterjee

3 Layers of Monitoring That Catch Amazon PPC Problems Before They Cost You

Most Amazon performance drops don’t come as a surprise. They become a surprise because you discover them too late.