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Sukanya Chatterjee

Sukanya Chatterjee

Product Manager @ Optmyzr

About

Sukanya is a Product Manager at Optmyzr. She has been working in the PPC industry for more than 3 years.

Her areas of expertise are understanding the pain points of prospects and customers, identifying the perfect set of features to develop, and prioritizing day-to-day development activities. She guides her team at every step of the product development process to ensure execution with precision.

She focuses on aligning with cross-functional departments to translate customer needs into solutions they love coming back to. And she loves to research, read and solve problems using technology.

Articles

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Latest Articles

Author - Sukanya Chatterjee
PAID SEARCH STRATEGY

Google’s August 17 Bidding Change: What Advertisers Need to Do Now

Starting August 17, 2026, Google is changing how campaigns running Target CPA and Target ROAS strategies behave once they’re limited by budget. Per Google’s Help Center, campaigns that are “Limited by budget” on Target CPA, Target ROAS, or Target CPC for Demand Gen “will more consistently perform toward your bid target, including when you make budget adjustments.”

Author - Sukanya Chatterjee
PAID SEARCH STRATEGY

How to Protect Smart Bidding From Spam Conversions in Google Ads

Recently, a lead-gen agency that mostly works with home builders shared this with one of our salespeople: a bot finds one search term overnight, and by morning a community has around 50 new conversions:

Author - Sukanya Chatterjee
PAID SEARCH EXPERT SERIES

Value-Based Bidding: How It Works, When to Use It, and Why It Fails

Why does value-based bidding work beautifully for some advertisers and quietly fail for others running what looks like the same setup? The technology is not the difference. The data is.