Author - Tanya Michael

Tanya Michael

Content Marketer (Optmyzr alumnus) @

About

Tanya is a former Content Marketer at Optmyzr. She started her career with B2C brands and global Digital Media agencies in 2016. Over the years, she has developed and carried out consumer-centric campaigns for a variety of brands and industries.

She switched to B2B content marketing few years ago, working with SaaS companies in tech and customer support.

To spark engaging conversations with the audience, whether they are B2C or B2B, she looks for human truths rooted in data.

Articles

GUIDE GOOGLE ADS

Getting Started with Google Ads for E-commerce

Here's everything you need to know to get started with Google Ads campaigns for your E-commerce business.

Tanya Michael (Optmyzr)

Sep 15, 2025

PAID SEARCH

When and How to Use Each Google Ads Smart Bidding Strategy

Learn about Smart Bidding strategies — when and how to use them, best practices, and how to manage them with Optmyzr.

Tanya Michael (Optmyzr)

Sep 01, 2025

PPC AUTOMATION PPC TOOLS

The Value Of Third-Party PPC Software Is Mostly Felt In Its Absence

Here's why Optmyzr is the platform you need to run effective PPC campaigns.

Tanya Michael (Optmyzr)

Sep 06, 2023

OPTMYZR

Celebrating Excellence: Optmyzr's First Annual Digital Marketing Shero Awards

We speak about our first annual Digital Marketing Shero awards campaign and the learnings from some amazing marketers.

Tanya Michael (Optmyzr)

Apr 05, 2023

GUIDE

How B2B marketers can improve PPC targeting by segmenting CRM data

Learn how you can effectively segment CRM data using automation.

Tanya Michael (Optmyzr)

Feb 07, 2023

OPTMYZR UPDATES

2022 Recap: What’s New in Optmyzr

Tanya Michael (Optmyzr)

Dec 15, 2022

RESPONSIVE SEARCH ADS OPTMYZR

6 Powerful Tools to Optimize Your Google and Microsoft Responsive Search Ads

Check out these 6 powerful tools to optimize your Google and Microsoft Responsive Search Ads.

Tanya Michael (Optmyzr)

Dec 14, 2022

OPTMYZR UPDATES

What’s New in Optmyzr: November 2022

Our most recent updates include quick audits to manage, optimize, and control the quality of your RSA campaigns, …

Tanya Michael (Optmyzr)

Dec 13, 2022

Stay Updated with Optmyzr

You may opt out at any time. Check out our Privacy Policy

Latest Articles

STRATEGY PAID SEARCH

Say Hello to Sidekick 5.0: Faster Help, Smarter Guidance, Better Workflows

Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can lose valuable time switching contexts.

STRATEGY ECOMMERCE

6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring

Black Friday and Cyber Monday are the kind of days where you can do everything “right” and still be surprised. Budgets can deplete more quickly, traffic patterns may shift throughout the day, and small issues can have outsized impacts if you don’t catch them early.