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Tanya Michael

Tanya Michael

Content Marketer (Optmyzr alumnus) @

About

Tanya is a former Content Marketer at Optmyzr. She started her career with B2C brands and global Digital Media agencies in 2016. Over the years, she has developed and carried out consumer-centric campaigns for a variety of brands and industries.

She switched to B2B content marketing few years ago, working with SaaS companies in tech and customer support.

To spark engaging conversations with the audience, whether they are B2C or B2B, she looks for human truths rooted in data.

Articles

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Latest Articles

Author - Tanya Michael
PAID SEARCH STRATEGY

Google Ads for BFCM 2026: What 4,200+ Accounts Reveal

Two things were true during the three weeks around BFCM: the four-day Black Friday-to-Cyber Monday window had the highest click costs, but it also had the highest conversion rates, in the same account, on the same products.

Author - Tanya Michael
PAID SEARCH DATA STUDIES EXPERT SERIES

Advertisers Still Make 1 in 10 Google Ads Changes by Hand: Findings From 72,358 Accounts

There’s a lot of excitement right now about AI and automation saving advertisers time. We wanted to know what’s actually happening today: where the manual work really lives inside Google Ads, and how much of it there still is.