Author - Tanya Michael

Tanya Michael

Content Marketer (Optmyzr alumnus) @

About

Tanya is a former Content Marketer at Optmyzr. She started her career with B2C brands and global Digital Media agencies in 2016. Over the years, she has developed and carried out consumer-centric campaigns for a variety of brands and industries.

She switched to B2B content marketing few years ago, working with SaaS companies in tech and customer support.

To spark engaging conversations with the audience, whether they are B2C or B2B, she looks for human truths rooted in data.

Articles

GUIDE GOOGLE ADS

Getting Started with Google Ads for E-commerce

Here's everything you need to know to get started with Google Ads campaigns for your E-commerce business.

Tanya Michael (Optmyzr)

September 15, 2025

PAID SEARCH

When and How to Use Each Google Ads Smart Bidding Strategy

Learn about Smart Bidding strategies — when and how to use them, best practices, and how to manage them with Optmyzr.

Tanya Michael (Optmyzr)

September 1, 2025

PPC AUTOMATION PPC TOOLS

The Value Of Third-Party PPC Software Is Mostly Felt In Its Absence

Here's why Optmyzr is the platform you need to run effective PPC campaigns.

Tanya Michael (Optmyzr)

September 6, 2023

OPTMYZR

Celebrating Excellence: Optmyzr's First Annual Digital Marketing Shero Awards

We speak about our first annual Digital Marketing Shero awards campaign and the learnings from some amazing marketers.

Tanya Michael (Optmyzr)

April 5, 2023

GUIDE

How B2B marketers can improve PPC targeting by segmenting CRM data

Learn how you can effectively segment CRM data using automation.

Tanya Michael (Optmyzr)

February 7, 2023

OPTMYZR UPDATES

2022 Recap: What’s New in Optmyzr

Tanya Michael (Optmyzr)

December 15, 2022

RESPONSIVE SEARCH ADS OPTMYZR

6 Powerful Tools to Optimize Your Google and Microsoft Responsive Search Ads

Check out these 6 powerful tools to optimize your Google and Microsoft Responsive Search Ads.

Tanya Michael (Optmyzr)

December 14, 2022

OPTMYZR UPDATES

What’s New in Optmyzr: November 2022

Our most recent updates include quick audits to manage, optimize, and control the quality of your RSA campaigns, …

Tanya Michael (Optmyzr)

December 13, 2022

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Latest Articles

PAID SEARCH EXPERT SERIES GUIDE

Google Is Making Smart Bidding More Obedient. Here’s What Advertisers Must Control Next.

Why budget-capped campaigns beat their targets—and why adjusting the target is only step one.

AMAZON ADS STRATEGY

How to Automate Amazon PPC Reporting Without Losing Control

Amazon just admitted something a lot of PPC managers already knew. In June 2026, Amazon Ads rolled out unified reporting across its ad console, and the whole point was speed. Amazon says the new system cuts report build time “from hours down to minutes”. That’s a big admission from a platform that used to expect advertisers to stitch together separate Sponsored Ads and DSP reports by hand.