GOOGLE ADS
SMART BIDDING
When and How to Use Each Google Ads Smart Bidding Strategy
Learn about Smart Bidding strategies — when and how to use them, best practices, and how to manage them with Optmyzr.
Tanya Michael (Optmyzr)
Articles
GOOGLE ADS
ECOMMERCE
Getting Started with Google Ads for E-commerce
Here's everything you need to know to get started with Google Ads campaigns for your E-commerce business.
Tanya Michael (Optmyzr)
PPC AUTOMATION
PPC TOOLS
The Value Of Third-Party PPC Software Is Mostly Felt In Its Absence
Here's why Optmyzr is the platform you need to run effective PPC campaigns.
Tanya Michael (Optmyzr)
OPTMYZR
Celebrating Excellence: Optmyzr's First Annual Digital Marketing Shero Awards
We speak about our first annual Digital Marketing Shero awards campaign and the learnings from some amazing marketers.
Tanya Michael (Optmyzr)
GUIDE
How B2B marketers can improve PPC targeting by segmenting CRM data
Learn how you can effectively segment CRM data using automation.
Tanya Michael (Optmyzr)
OPTMYZR
UPDATES
2022 Recap: What’s New in Optmyzr
Tanya Michael (Optmyzr)
RESPONSIVE SEARCH ADS
OPTMYZR
6 Powerful Tools to Optimize Your Google and Microsoft Responsive Search Ads
Check out these 6 powerful tools to optimize your Google and Microsoft Responsive Search Ads.
Tanya Michael (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: November 2022
Our most recent updates include quick audits to manage, optimize, and control the quality of your RSA campaigns, …
Tanya Michael (Optmyzr)
Stay Updated with Optmyzr
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Latest Articles
STRATEGY
PAID SEARCH
Why Your Google Ads CPC Spiked Overnight (And How to Prevent It)
A CPC spike is one of the most frustrating things in paid search: your costs shoot up overnight, and nothing in your campaign has changed.
GUIDE
PAID SEARCH
Why Competitor Audience Targeting Is the Future of PPC (And How to Do It Right)
Are you noticing that your PPC budget doesn’t go as far as it used to, while targeting options now seem more limited than ever?
GUIDE
AMAZON ADS
The 7 Most Frustrating Amazon PPC Challenges And How Optmyzr Fixes Them
“I’m running ads, adjusting bids… so why isn’t performance improving?