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Tanya Michael

Tanya Michael

Content Marketer (Optmyzr alumnus) @

About

Tanya is a former Content Marketer at Optmyzr. She started her career with B2C brands and global Digital Media agencies in 2016. Over the years, she has developed and carried out consumer-centric campaigns for a variety of brands and industries.

She switched to B2B content marketing few years ago, working with SaaS companies in tech and customer support.

To spark engaging conversations with the audience, whether they are B2C or B2B, she looks for human truths rooted in data.

Articles

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Latest Articles

Author - Tanya Michael
PAID SEARCH STRATEGY

How to Protect Smart Bidding From Spam Conversions in Google Ads

Recently, a lead-gen agency that mostly works with home builders shared this with one of our salespeople: a bot finds one search term overnight, and by morning a community has around 50 new conversions:

Author - Tanya Michael
PAID SEARCH EXPERT SERIES

Value-Based Bidding: How It Works, When to Use It, and Why It Fails

Why does value-based bidding work beautifully for some advertisers and quietly fail for others running what looks like the same setup? The technology is not the difference. The data is.

Author - Tanya Michael
PAID SEARCH STRATEGY

Never Blow Your PPC Budget Again: 7 Ways to Forecast, Allocate, and Automate Spend

Running out of budget too early, leaving budget unspent, or realizing you’ve overspent at the end of the month—most PPC advertisers have dealt with at least one of these situations. Managing budgets isn’t just about setting daily limits. It’s about making sure your spend is going to the right campaigns, at the right time, without constantly checking dashboards or updating spreadsheets.