GUIDE
GOOGLE ADS
Getting Started with Google Ads for E-commerce
Here's everything you need to know to get started with Google Ads campaigns for your E-commerce business.
Tanya Michael (Optmyzr)
Articles
PAID SEARCH
When and How to Use Each Google Ads Smart Bidding Strategy
Learn about Smart Bidding strategies — when and how to use them, best practices, and how to manage them with Optmyzr.
Tanya Michael (Optmyzr)
PPC AUTOMATION
PPC TOOLS
The Value Of Third-Party PPC Software Is Mostly Felt In Its Absence
Here's why Optmyzr is the platform you need to run effective PPC campaigns.
Tanya Michael (Optmyzr)
OPTMYZR
Celebrating Excellence: Optmyzr's First Annual Digital Marketing Shero Awards
We speak about our first annual Digital Marketing Shero awards campaign and the learnings from some amazing marketers.
Tanya Michael (Optmyzr)
GUIDE
How B2B marketers can improve PPC targeting by segmenting CRM data
Learn how you can effectively segment CRM data using automation.
Tanya Michael (Optmyzr)
OPTMYZR
UPDATES
2022 Recap: What’s New in Optmyzr
Tanya Michael (Optmyzr)
RESPONSIVE SEARCH ADS
OPTMYZR
6 Powerful Tools to Optimize Your Google and Microsoft Responsive Search Ads
Check out these 6 powerful tools to optimize your Google and Microsoft Responsive Search Ads.
Tanya Michael (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: November 2022
Our most recent updates include quick audits to manage, optimize, and control the quality of your RSA campaigns, …
Tanya Michael (Optmyzr)
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Latest Articles
STRATEGY
MICROSOFT ADS
How to Use LinkedIn Targeting in Microsoft Ads (Without Paying LinkedIn CPCs)
Are LinkedIn Ads worth it for B2B in 2025? It’s a fair question, and judging by some recent Reddit threads, it’s one a lot of advertisers are still wrestling with.
STRATEGY
The PPC Performance Question to Ask: Is This a Seasonal Dip or a True Decline?
Performance drops in PPC don’t come with explanations.
EXPERT SERIES
STRATEGY
How to Protect Your Best-Selling Products From Being Overlooked in Google Shopping
We often see Shopping accounts with thousands of products where a small selection accounts for the vast majority of revenue.