GUIDE
GOOGLE ADS
Getting Started with Google Ads for E-commerce
Here's everything you need to know to get started with Google Ads campaigns for your E-commerce business.
Tanya Michael (Optmyzr)
Articles
PAID SEARCH
When and How to Use Each Google Ads Smart Bidding Strategy
Learn about Smart Bidding strategies — when and how to use them, best practices, and how to manage them with Optmyzr.
Tanya Michael (Optmyzr)
PPC AUTOMATION
PPC TOOLS
The Value Of Third-Party PPC Software Is Mostly Felt In Its Absence
Here's why Optmyzr is the platform you need to run effective PPC campaigns.
Tanya Michael (Optmyzr)
OPTMYZR
Celebrating Excellence: Optmyzr's First Annual Digital Marketing Shero Awards
We speak about our first annual Digital Marketing Shero awards campaign and the learnings from some amazing marketers.
Tanya Michael (Optmyzr)
GUIDE
How B2B marketers can improve PPC targeting by segmenting CRM data
Learn how you can effectively segment CRM data using automation.
Tanya Michael (Optmyzr)
OPTMYZR
UPDATES
2022 Recap: What’s New in Optmyzr
Tanya Michael (Optmyzr)
RESPONSIVE SEARCH ADS
OPTMYZR
6 Powerful Tools to Optimize Your Google and Microsoft Responsive Search Ads
Check out these 6 powerful tools to optimize your Google and Microsoft Responsive Search Ads.
Tanya Michael (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: November 2022
Our most recent updates include quick audits to manage, optimize, and control the quality of your RSA campaigns, …
Tanya Michael (Optmyzr)
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Latest Articles
DATA STUDIES
EXPERT SERIES
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Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce
Last year, we published a study that challenged a common assumption and asked the question: Is Cyber Monday really the biggest day of the year for online sales?
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Why One RSA Per Ad Group is the Smart Play in Google Ads
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GUIDE
These PPC Monitoring Tools Help You Catch Issues Early (2026 Guide)
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DATA STUDIES
EXPERT SERIES
PAID SEARCH
Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce
Last year, we published a study that challenged a common assumption and asked the question: Is Cyber Monday really the biggest day of the year for online sales?
EXPERT SERIES
STRATEGY
Why One RSA Per Ad Group is the Smart Play in Google Ads
Ever caught yourself piling up Responsive Search Ads (RSAs) in an ad group, thinking volume equals victory? It’s a common instinct, but one that can backfire as it confuses Google’s algorithm, fragments your data, and drags down learning speed.