GUIDE
GOOGLE ADS
Getting Started with Google Ads for E-commerce
Here's everything you need to know to get started with Google Ads campaigns for your E-commerce business.
Tanya Michael (Optmyzr)
Articles
PAID SEARCH
When and How to Use Each Google Ads Smart Bidding Strategy
Learn about Smart Bidding strategies — when and how to use them, best practices, and how to manage them with Optmyzr.
Tanya Michael (Optmyzr)
PPC AUTOMATION
PPC TOOLS
The Value Of Third-Party PPC Software Is Mostly Felt In Its Absence
Here's why Optmyzr is the platform you need to run effective PPC campaigns.
Tanya Michael (Optmyzr)
OPTMYZR
Celebrating Excellence: Optmyzr's First Annual Digital Marketing Shero Awards
We speak about our first annual Digital Marketing Shero awards campaign and the learnings from some amazing marketers.
Tanya Michael (Optmyzr)
GUIDE
How B2B marketers can improve PPC targeting by segmenting CRM data
Learn how you can effectively segment CRM data using automation.
Tanya Michael (Optmyzr)
OPTMYZR
UPDATES
2022 Recap: What’s New in Optmyzr
Tanya Michael (Optmyzr)
RESPONSIVE SEARCH ADS
OPTMYZR
6 Powerful Tools to Optimize Your Google and Microsoft Responsive Search Ads
Check out these 6 powerful tools to optimize your Google and Microsoft Responsive Search Ads.
Tanya Michael (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: November 2022
Our most recent updates include quick audits to manage, optimize, and control the quality of your RSA campaigns, …
Tanya Michael (Optmyzr)
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Latest Articles
EXPERT SERIES
PAID SEARCH
Why Your Responsive Search Ads Underperform (and 8 Ways to Fix Them)
Your Responsive Search Ads (RSAs) are your brand’s first impression on the search results page.
STRATEGY
Q4 Prep Checklist for Winning Black Friday & Cyber Monday
For advertisers, Q4 goes beyond the holiday chaos.
STRATEGY
GOOGLE ADS
How Optmyzr’s Geo HeatMap Solves Common Google Ads Location Targeting Challenges
If you spend enough time in PPC forums or Reddit threads, you’ll notice a recurring complaint: “My ads keep showing in places I don’t serve, and my budget is disappearing.