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Tanya Michael

Tanya Michael

Content Marketer (Optmyzr alumnus) @

About

Tanya is a former Content Marketer at Optmyzr. She started her career with B2C brands and global Digital Media agencies in 2016. Over the years, she has developed and carried out consumer-centric campaigns for a variety of brands and industries.

She switched to B2B content marketing few years ago, working with SaaS companies in tech and customer support.

To spark engaging conversations with the audience, whether they are B2C or B2B, she looks for human truths rooted in data.

Articles

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Latest Articles

Author - Tanya Michael
TIPS & STRATEGIES PAID SEARCH

8 Ways Optmyzr’s Rule Engine Outperforms Google Ads Automated Rules

Google Ads Automated Rules work fine until you need them to do something more than check one number against another. And in most real PPC accounts, that moment comes fast.

Author - Tanya Michael
TIPS & STRATEGIES PAID SEARCH

Why (And How) Optmyzr’s AI Beats ChatGPT and Claude at Managing Google Ads

The problem with using ChatGPT to manage Google Ads isn’t that it doesn’t understand PPC. It does. The problem is it doesn’t understand your PPC account.

Author - Tanya Michael
GUIDE PAID SEARCH

Why Use Optmyzr When You Have Google Ads Editor, Rules, and Scripts?

It sounds too obvious to say: Google’s tools were built to help you run Google Ads.