Tanya is a Content Marketer at Optmyzr. She started her career with B2C brands and global Digital Media agencies in 2016. Over the years, she has developed and carried out consumer-centric campaigns for a variety of brands and industries.

She recently switched to B2B content marketing, working with SaaS companies in tech and customer support.

To spark engaging conversations with the audience, whether they are B2C or B2B, she looks for human truths rooted in data.