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Torrey Tayenaka

Torrey Tayenaka

Co-founder & CEO @ Sparkhouse

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About

Torrey Tayenaka is the co-founder and CEO of Sparkhouse, an Orange County-based commercial video production company.

He is often asked to contribute expertise in publications like Entrepreneur, Single Grain, and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.

Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining, and useful videos that enrich the lives of its client’s customers.

In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.

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Author - Torrey Tayenaka
PAID SEARCH EXPERT SERIES STRATEGY

Google Pickup Later: How Retailers Can Run Local Ads Without a Full Inventory Feed

If you’ve spent any time managing Local Inventory Ads (LIAs), you know the “inventory hurdle.” For a long time, if you wanted to show a local shopper that a product was available nearby, you needed a near-perfect, real-time feed of what was sitting on every shelf in every store. For many retailers, that technical barrier was enough to keep them out of the local game entirely.

Author - Torrey Tayenaka
GUIDE PAID SEARCH

How to Use Optmyzr Sidekick: 32 Real PPC Use Cases Across Reporting, Optimization & Budgeting

Most AI tools for PPC fall into two buckets: generic chatbots that don’t understand your account structure, or black-box automation that makes changes without ever explaining why.

Author - Torrey Tayenaka
STRATEGY

The PPC Stress Test: ChatGPT vs. Claude vs. Gemini (and Where Optmyzr Wins)

Reddit is filled with marketers complaining that AI tools are too generic, too vague, or too “copy-only” when it comes to paid ads.