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Torrey Tayenaka

Torrey Tayenaka

Co-founder & CEO @ Sparkhouse

About

Torrey Tayenaka is the co-founder and CEO of Sparkhouse, an Orange County-based commercial video production company.

He is often asked to contribute expertise in publications like Entrepreneur, Single Grain, and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.

Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining, and useful videos that enrich the lives of its client’s customers.

In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.

Articles

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Latest Articles

Author - Torrey Tayenaka

What to Do With Low Search Volume Keywords in Google Ads

You add a keyword that looks perfect for your business.

Author - Torrey Tayenaka

2026 Black Friday Google Ads Checklist: What to Do 6 Weeks, 2 Weeks, and 48 Hours Before

Better shoppers do not guarantee better returns. Last year, across 1,528 Standard Shopping accounts we analyzed at Optmyzr, the four days from Black Friday through Cyber Monday brought the best traffic of the quarter, and ROAS still fell by more than a fifth.

Author - Torrey Tayenaka

Google Shopping Campaign Examples: Seven Approaches from Optmyzr Customers

When a Google Shopping campaign isn’t doing well, changing the budget or ROAS target can feel like the obvious next step.