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Torrey Tayenaka

Torrey Tayenaka

Co-founder & CEO @ Sparkhouse

About

Torrey Tayenaka is the co-founder and CEO of Sparkhouse, an Orange County-based commercial video production company.

He is often asked to contribute expertise in publications like Entrepreneur, Single Grain, and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.

Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining, and useful videos that enrich the lives of its client’s customers.

In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.

Articles

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Latest Articles

Author - Torrey Tayenaka

How to Get the Most Out of Your Optmyzr Free Trial: A Complete Guide

When you’re evaluating a new PPC platform, the trial period is your best chance to find out whether it actually solves the problems you’re paying someone — or spending hours yourself — to fix manually.

Author - Torrey Tayenaka

How to Segment Products in Your Google Shopping Ads Like a Pro

Most Google Shopping advertisers treat their catalog like a flat list. Same bid logic, same campaign structure, product after product. It’s the path of least resistance — and it’s quietly costing them.

Author - Torrey Tayenaka

Claude or ChatGPT for PPC? We Tested Both With Optmyzr MCP. Here's What Came Back.

Most PPC teams aren’t debating whether to use AI anymore. The question is which one, and whether the difference is worth switching, paying for another subscription, or convincing your team to change tools.