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Torrey Tayenaka

Torrey Tayenaka

Co-founder & CEO @ Sparkhouse

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About

Torrey Tayenaka is the co-founder and CEO of Sparkhouse, an Orange County-based commercial video production company.

He is often asked to contribute expertise in publications like Entrepreneur, Single Grain, and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.

Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining, and useful videos that enrich the lives of its client’s customers.

In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.

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Author - Torrey Tayenaka
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What’s a Good ROAS for Google Ads in 2026? Here's What the Data Says by Vertical and Spend Tier

If you type in “what is a good ROAS for Google Ads” into a search bar, you’ll usually find a benchmark or rule of thumb. It can be a useful reference point, but it rarely tells you what a good ROAS looks like for your specific business.

Author - Torrey Tayenaka
PAID SEARCH STRATEGY

Can AI Build and Apply a PPC Rule? We Tested Claude, Gemini, ChatGPT, and Optmyzr Sidekick

There’s a lot of hype right now around running your Google Ads with AI. Every week there’s a new post promising you can just chat with an assistant and watch it optimize your account.

Author - Torrey Tayenaka
PAID SEARCH STRATEGY

What Is a Good CTR for Google Ads in 2026? Here’s the Answer by Account Size, Campaign Type, and Vertical

The median Google Ads advertiser is seeing a 4.64% click-through rate, up 8.62% year-over-year. That’s the honest answer, and if you stop reading here, you now know more than most of the “2–6% is normal” advice floating around.