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Torrey Tayenaka

Torrey Tayenaka

Co-founder & CEO @ Sparkhouse

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About

Torrey Tayenaka is the co-founder and CEO of Sparkhouse, an Orange County-based commercial video production company.

He is often asked to contribute expertise in publications like Entrepreneur, Single Grain, and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.

Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining, and useful videos that enrich the lives of its client’s customers.

In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.

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Author - Torrey Tayenaka
PAID SEARCH GUIDE

Does Quality Score Still Matter in 2026? How to Interpret It in Automation-Heavy Google Ads Accounts.

Quality Score isn’t new. It has been around for nearly two decades. What’s new is how uncertain many advertisers feel about what to do with it today.

Author - Torrey Tayenaka
GUIDE PAID SEARCH

Negative Keywords in Google Ads: How to Reduce Wasted Spend and Improve Campaign Performance in 2026

A PPC manager shared a lesson from their first big beauty account on Reddit. They had just built out their first major campaign structure and created an ad group for the “shampoo” category. Negative keywords were in place, and everything looked solid.

Author - Torrey Tayenaka
STRATEGY PAID SEARCH

Say Hello to Sidekick 6.0: Faster Help, Smarter Guidance, Better Workflows

Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can lose valuable time switching contexts.