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SEO & Content Manager @ Optmyzr

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About

Vimal is the SEO & Content Manager at Optmyzr. He’s also the producer of Optmyzr’s video podcast, PPC Town Hall. He also runs a personal blog at vimalbharadwaj.com.

With over 8 years of experience in B2B SaaS marketing, he has helped SaaS brands like Automate.io (acquired by Notion), The Despatch Company, ClickUp, and accelQ scale through high-quality content and organic growth. He built content programs from scratch to drive business results for various SaaS brands.

Outside of work, he’s usually spending time with his son, shooting hoops, getting lost in a book, or wandering (or driving) the streets with no destination in mind.

Articles

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Latest Articles

Author - Vimal Bharadwaj
PAID SEARCH STRATEGY

What’s a Good ROAS for Google Ads in 2026? Here's What the Data Says by Vertical and Spend Tier

If you type in “what is a good ROAS for Google Ads” into a search bar, you’ll usually find a benchmark or rule of thumb. It can be a useful reference point, but it rarely tells you what a good ROAS looks like for your specific business.

Author - Vimal Bharadwaj
PAID SEARCH STRATEGY

Can AI Build and Apply a PPC Rule? We Tested Claude, Gemini, ChatGPT, and Optmyzr Sidekick

There’s a lot of hype right now around running your Google Ads with AI. Every week there’s a new post promising you can just chat with an assistant and watch it optimize your account.

Author - Vimal Bharadwaj
PAID SEARCH STRATEGY

What Is a Good CTR for Google Ads in 2026? Here’s the Answer by Account Size, Campaign Type, and Vertical

The median Google Ads advertiser is seeing a 4.64% click-through rate, up 8.62% year-over-year. That’s the honest answer, and if you stop reading here, you now know more than most of the “2–6% is normal” advice floating around.