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SEO & Content Manager @ Optmyzr

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About

Vimal is the SEO & Content Manager at Optmyzr. He’s also the producer of Optmyzr’s video podcast, PPC Town Hall. He also runs a personal blog at vimalbharadwaj.com.

With over 8 years of experience in B2B SaaS marketing, he has helped SaaS brands like Automate.io (acquired by Notion), The Despatch Company, ClickUp, and accelQ scale through high-quality content and organic growth. He built content programs from scratch to drive business results for various SaaS brands.

Outside of work, he’s usually spending time with his son, shooting hoops, getting lost in a book, or wandering (or driving) the streets with no destination in mind.

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Latest Articles

Author - Vimal Bharadwaj
PAID SEARCH TIPS & STRATEGIES

Optmyzr MCP Vs. Google Ads MCP: What PPC Teams Actually Get From Each

Google Ads MCP is a comfortable territory if you’re technically inclined. It requires developer credentials and some familiarity with Python or cloud infrastructure, but gives you direct, flexible access to the Google Ads API.

Author - Vimal Bharadwaj
AMAZON ADS TIPS & STRATEGIES

Why ACOS-Based Bidding Breaks at Scale (And What Smart Advertisers Do Instead)

Amazon seller threads on Reddit are full of genuinely useful ACOS advice, with real accounts, real numbers, real lessons from advertisers who’ve been through it.

Author - Vimal Bharadwaj
STRATEGY PAID SOCIAL

How to Optimize Social Media Ads: Catch, Fix, and Scale Before You Waste Budget

If you run Paid Social ad campaigns, you’ve probably seen this before: performance doesn’t crash dramatically, it declines quietly. Sometimes you don’t even realize what’s happening until it’s too late. You check your Meta or LinkedIn ads only to find thousands spent with little to no return.