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SEO & Content Manager @ Optmyzr

About

Vimal is the SEO & Content Manager at Optmyzr. He’s also the producer of Optmyzr’s video podcast, PPC Town Hall. He also runs a personal blog at vimalbharadwaj.com.

With over 8 years of experience in B2B SaaS marketing, he has helped SaaS brands like Automate.io (acquired by Notion), ClickUp, and accelQ scale through high-quality content and organic growth. His work spans everything from building content engines from scratch to driving results with data studies and product-led SEO.

He believes in creating content that’s not just optimized for search engines, but also genuinely useful for readers. He believes in the power of thoughtful editing, strategic distribution, and zero-click content formats to build trust and visibility.

Outside of work, he’s usually spending time with his son, shooting hoops, getting lost in a book, or wandering the streets of York, UK with no destination in mind.

Articles

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Latest Articles

Author - Vimal Bharadwaj

Why Experienced PPC Managers Are Abandoning Google Smart Bidding — And What They Use Instead

Google has been remarkably consistent with its message for the last several years: give us the data, set your targets, and let the algorithm handle the rest. For a lot of advertisers, that’s good advice. Our own research across 14,000+ accounts found that Smart Bidding, when properly fed with 50 or more conversions per month, tends to outperform both auto and manual bidding on the metrics that matter — ROAS and CPA.

Author - Vimal Bharadwaj

How to Combine Multiple Amazon Ads Accounts Into One Client-Ready Report

If you’re managing Amazon PPC across multiple accounts, multi-account reporting is likely one of the most time-consuming parts of the job.

Author - Vimal Bharadwaj

How to Use Optmyzr Sidekick: 38 Real PPC Use Cases Across Reporting, Optimization & Budgeting

Most AI tools for PPC fall into two buckets: generic chatbots that don’t understand your account structure, or black-box automation that makes changes without ever explaining why.