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SEO & Content Manager @ Optmyzr

About

Vimal is the SEO & Content Manager at Optmyzr. He’s also the producer of Optmyzr’s video podcast, PPC Town Hall. He also runs a personal blog at vimalbharadwaj.com.

With over 8 years of experience in B2B SaaS marketing, he has helped SaaS brands like Automate.io (acquired by Notion), The Despatch Company, ClickUp, and accelQ scale through high-quality content and organic growth. He built content programs from scratch to drive business results for various SaaS brands.

Outside of work, he’s usually spending time with his son, shooting hoops, getting lost in a book, or wandering (or driving) the streets with no destination in mind.

Articles

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Latest Articles

Author - Vimal Bharadwaj

2026 Black Friday Google Ads Checklist: What to Do 6 Weeks, 2 Weeks, and 48 Hours Before

Better shoppers do not guarantee better returns. Last year, across 1,528 Standard Shopping accounts we analyzed at Optmyzr, the four days from Black Friday through Cyber Monday brought the best traffic of the quarter, and ROAS still fell by more than a fifth.

Author - Vimal Bharadwaj

Don't switch AI assistants for PPC. Connect the one you trained to your Google Ads accounts.

A vacation-rental management company came to us with a setup we’re seeing more of.

Author - Vimal Bharadwaj

How to Use Optmyzr MCP: 11 Practical PPC Use Cases

Most “AI for PPC” posts show you a prompt and a polished screenshot of something that sounds smart. Then you try it on your own account, and the AI has never seen your data.