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SEO & Content Manager @ Optmyzr

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About

Vimal is the SEO & Content Manager at Optmyzr. He’s also the producer of Optmyzr’s video podcast, PPC Town Hall. He also runs a personal blog at vimalbharadwaj.com.

With over 8 years of experience in B2B SaaS marketing, he has helped SaaS brands like Automate.io (acquired by Notion), The Despatch Company, ClickUp, and accelQ scale through high-quality content and organic growth. He built content programs from scratch to drive business results for various SaaS brands.

Outside of work, he’s usually spending time with his son, shooting hoops, getting lost in a book, or wandering (or driving) the streets with no destination in mind.

Articles

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Latest Articles

Author - Vimal Bharadwaj
PAID SEARCH EXPERT SERIES GUIDE

Google Is Making Smart Bidding More Obedient. Here’s What Advertisers Must Control Next.

Why budget-capped campaigns beat their targets—and why adjusting the target is only step one.

Author - Vimal Bharadwaj
AMAZON ADS STRATEGY

How to Automate Amazon PPC Reporting Without Losing Control

Amazon just admitted something a lot of PPC managers already knew. In June 2026, Amazon Ads rolled out unified reporting across its ad console, and the whole point was speed. Amazon says the new system cuts report build time “from hours down to minutes”. That’s a big admission from a platform that used to expect advertisers to stitch together separate Sponsored Ads and DSP reports by hand.

Author - Vimal Bharadwaj
AMAZON ADS STRATEGY

3 Layers of Monitoring That Catch Amazon PPC Problems Before They Cost You

Most Amazon performance drops don’t come as a surprise. They become a surprise because you discover them too late.