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SEO & Content Manager @ Optmyzr

About

Vimal is the SEO & Content Manager at Optmyzr. He’s also the producer of Optmyzr’s video podcast, PPC Town Hall. He also runs a personal blog at vimalbharadwaj.com.

With over 8 years of experience in B2B SaaS marketing, he has helped SaaS brands like Automate.io (acquired by Notion), ClickUp, and accelQ scale through high-quality content and organic growth. His work spans everything from building content engines from scratch to driving results with data studies and product-led SEO.

He believes in creating content that’s not just optimized for search engines, but also genuinely useful for readers. He believes in the power of thoughtful editing, strategic distribution, and zero-click content formats to build trust and visibility.

Outside of work, he’s usually spending time with his son, shooting hoops, getting lost in a book, or wandering the streets of York, UK with no destination in mind.

Articles

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Latest Articles

Author - Vimal Bharadwaj

Broad Match is Winning the Budget War. Is It Winning on Performance Too?

Everyone has an opinion on match types. Broad match advocates will tell you Smart Bidding has made tight keyword control largely unnecessary. Exact match loyalists aren’t ready to hand the keys to Google just yet. And phrase match users wonder if anyone still remembers they exist.

Author - Vimal Bharadwaj

Why Your Amazon Search Terms Keep Converting. But Never Become Keywords (And How to Fix It Automatically)

At some point every Amazon PPC manager has had the same internal monologue: