![[Vimal Bharadwaj]](../../forestry/vimal_new.webp)
GUIDE
The Cookieless Future That Wasn't: Why First-Party Data Still Reigns Supreme
Learn how to unlock the goldmine of customer insights with first-party data.
Vimal Bharadwaj (Optmyzr)
Articles
GUIDE
How to Use Portfolio Bidding and Campaign Groups (And Actually Track Their Impact)
Learn when to use portfolio bidding and campaign groups in Google Ads, how to measure their success, and how tools like …
Vimal Bharadwaj (Optmyzr)
TIPS & STRATEGIES
PPC Analysis Strategies for the Modern Marketer
Here's a detailed guide with tactics and checklists to effectively analyze your PPC campaign performance.
Vimal Bharadwaj (Optmyzr)
PAID SEARCH
Why Quality Score Still Deserves Your Attention in 2025
Quality Score in Google Ads is still relevant. Read how it impacts your ad rank and CPC.
Vimal Bharadwaj (Optmyzr)
PAID SEARCH
How to Choose the Best Google Ads Management Tool: 11 Top Picks for 2025
Begin your search for the right Google Ads management tool for your business here.
Vimal Bharadwaj (Optmyzr)
BID MANAGEMENT
How to Choose the Right PPC Bid Management Tool for Your Needs (+ 6 Top Picks)
Discover the 6 best PPC bid management tools and learn how to choose the right one for your needs.
Vimal Bharadwaj (Optmyzr)
AUDITS
How to Choose the Best PPC Audit Tool: 6 Top Picks for 2025
Discover the 6 best PPC audit tools and learn how to choose the right one for your needs.
Vimal Bharadwaj (Optmyzr)
REPORTING
12 PPC Reporting Tools That Tell the Story Behind Your Campaigns
Begin your search for the right PPC reporting tool for your business here.
Vimal Bharadwaj (Optmyzr)
AUTOMATION
9 Powerful Automations to Manage Small Google Ads Accounts
Here are 9 powerful automations that helped Beeby Clark+Meyler manage small Google Ads accounts effectively for their …
Vimal Bharadwaj (Optmyzr)
AUTOMATION
How to Choose the Best PPC Automation Tool: 10 Top Picks for 2025
Begin your search for the right PPC automation tool for your business here.
Vimal Bharadwaj (Optmyzr)
AUTOMATION
7 PPC Automations That Save You From Burnout
7 powerful automations Matthieu Tran-Van used to boost client results and avoid burnout—check them out!
Vimal Bharadwaj (Optmyzr)
PAID SEARCH
How to Segment Products in Your Google Shopping Ads Like a Pro
Automate product segmentation in Google Ads with Smart Product Labeler. Save time, optimize bids, and increase campaign …
Vimal Bharadwaj (Optmyzr)
Stay Updated with Optmyzr
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Latest Articles
AUTOMATION
8 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations
Managing multiple ad accounts can feel like an endless to-do list—analyzing search terms, avoiding wasted spend, monitoring performance, and keeping track of audiences.
GUIDE
The Cookieless Future That Wasn't: Why First-Party Data Still Reigns Supreme
In July 2024, Google hit pause on its plan to kill third-party cookies in Chrome.
GUIDE
AMAZON ADS
How to Lower ACoS with the Right Amazon Bid Type
Bidding on Amazon isn’t just about picking a number and hoping for the best.