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GUIDE
Why Quality Score Still Deserves Your Attention in 2025
Quality Score in Google Ads is still relevant. Read how it impacts your ad rank and CPC.
Vimal Bharadwaj (Optmyzr)
Articles
PAID SEARCH
TIPS & STRATEGIES
9 Powerful Automations to Manage Small Google Ads Accounts
Here are 9 powerful automations that helped Beeby Clark+Meyler manage small Google Ads accounts effectively for their …
Vimal Bharadwaj (Optmyzr)
TIPS & STRATEGIES
PAID SEARCH
7 PPC Automations That Save You From Burnout
7 powerful automations Matthieu Tran-Van used to boost client results and avoid burnout—check them out!
Vimal Bharadwaj (Optmyzr)
PAID SEARCH
How to Segment Products in Your Google Shopping Ads Like a Pro
Automate product segmentation in Google Ads with Smart Product Labeler. Save time, optimize bids, and increase campaign …
Vimal Bharadwaj (Optmyzr)
PAID SEARCH
What Are Google Responsive Search Ads?
Learn what Responsive Search Ads (RSAs) are, how they work, and how you should get the most out of your RSAs.
Vimal Bharadwaj (Optmyzr)
GUIDE
PAID SEARCH
Reduce Wastage: Manage Your Google Ads Budget for Optimal Results
Learn how to set a budget that is aligned with your business goals.
Vimal Bharadwaj (Optmyzr)
GUIDE
PAID SEARCH
20 PPC Optimization Strategies to Take Your Performance From Good to Great
Optimize your ad text, budgets, bids, landing pages, and more with these 20 powerful strategies.
Vimal Bharadwaj (Optmyzr)
TIPS & STRATEGIES
PPC Reporting: Goals, Tips, and Mistakes to Avoid While Creating Great Reports
Learn the most important goals, tips, and mistakes to avoid while creating great PPC reports.
Vimal Bharadwaj (Optmyzr)
GUIDE
PAID SEARCH
How to protect your Google Ads account from glitches?
Here are 4 ways to protect your Google Ads account from glitches.
Vimal Bharadwaj (Optmyzr)
GUIDE
PAID SEARCH
Maximize Q4 Ecommerce Profits: 13 Tips for a Successful 2023 Holiday Season
Follow these tips to make this Q4 shopping season a profitable one for your business.
Vimal Bharadwaj (Optmyzr)
PERFORMANCE MAX
Performance Max Campaign Tips for Retail and Ecommerce
Expert tips and strategies to drive better results for your ecommerce and retail Performance Max campaigns.
Vimal Bharadwaj (Optmyzr)
INSIGHTS
PPC trends in 2023: 10 Experts Share Their Predictions and Recommendations
Learn the PPC trends and recommendations needed to build a winning strategy in 2023.
Vimal Bharadwaj (Optmyzr)
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STRATEGY
2025 Optmyzr Recap: The Most Impactful Features We Shipped Last Year
AI touched basically every industry last year, and PPC was no exception. But for most teams, the real shift wasn’t “using AI,” it was keeping campaigns under control while automation did more of the work.
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4 Ways Optmyzr’s Optimize Budgets Tool Saves Time & Money
If you’re managing PPC budgets, you’re constantly checking pacing, adjusting daily budgets, and reallocating them to make sure everything is on track. It’s a lot to handle, especially when you’re working across multiple accounts or platforms.