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SEO & Content Manager @ Optmyzr

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About

Vimal is the SEO & Content Manager at Optmyzr. He’s also the producer of Optmyzr’s video podcast, PPC Town Hall. He also runs a personal blog at vimalbharadwaj.com.

With over 8 years of experience in B2B SaaS marketing, he has helped SaaS brands like Automate.io (acquired by Notion), ClickUp, and accelQ scale through high-quality content and organic growth. His work spans everything from building content engines from scratch to driving results with data studies and product-led SEO.

He believes in creating content that’s not just optimized for search engines, but also genuinely useful for readers. He believes in the power of thoughtful editing, strategic distribution, and zero-click content formats to build trust and visibility.

Outside of work, he’s usually spending time with his son, shooting hoops, getting lost in a book, or wandering the streets of York, UK with no destination in mind.

Articles

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Latest Articles

Author - Vimal Bharadwaj
PAID SEARCH GUIDE

Does Quality Score Still Matter in 2026? How to Interpret It in Automation-Heavy Google Ads Accounts.

Quality Score isn’t new. It has been around for nearly two decades. What’s new is how uncertain many advertisers feel about what to do with it today.

Author - Vimal Bharadwaj
GUIDE PAID SEARCH

Negative Keywords in Google Ads: How to Reduce Wasted Spend and Improve Campaign Performance in 2026

A PPC manager shared a lesson from their first big beauty account on Reddit. They had just built out their first major campaign structure and created an ad group for the “shampoo” category. Negative keywords were in place, and everything looked solid.

Author - Vimal Bharadwaj
STRATEGY PAID SEARCH

Say Hello to Sidekick 6.0: Faster Help, Smarter Guidance, Better Workflows

Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can lose valuable time switching contexts.