GUIDE
PERFORMANCE MAX
Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022
We've teamed up with Google to bring to you 6 tips to help you better prepare for this holiday season.
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Articles
GOOGLE ANALYTICS
How PPC Marketers Can Make the Most of Google Analytics 4
Learn how PPC marketers can smoothly migrate and make the best use of Google Analytics 4.
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STRATEGY
GOOGLE ADS
VALUE-BASED BIDDING
Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow
Vimal Bharadwaj (Optmyzr)
RULE ENGINE
How to Monitor New Search Queries in Google Ads Easily
In this article, you'll learn how to monitor your new search queries in Google Ads using the Rule Engine.
Vimal Bharadwaj (Optmyzr)
GOOGLE ADS
The Complete Guide for B2B Lead Generation Using Google Ads: Experts Share Tips, Strategies, & Best Practices
Vimal Bharadwaj (Optmyzr)
GOOGLE ADS
How to Do Conversion Value Adjustments in Google Ads
Vimal Bharadwaj (Optmyzr)
PPC TOWN HALL
PPC Town Hall 51: Top Women in Digital Marketing Share Their Success Stories
Vimal Bharadwaj (Optmyzr)
RESPONSIVE SEARCH ADS
PPC TOWN HALL
PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads
Vimal Bharadwaj (Optmyzr)
AUTOMATION LAYERING
PPC TOWN HALL
PPC Town Hall 50: Automation Layering Is the New PPC Insurance
Vimal Bharadwaj (Optmyzr)
STRATEGY
PPC Leaders Tell Optmyzr How to Build an In-House PPC Team
Vimal Bharadwaj (Optmyzr)
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DATA STUDIES
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Last year, we published a study that challenged a common assumption and asked the question: Is Cyber Monday really the biggest day of the year for online sales?
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Ever caught yourself piling up Responsive Search Ads (RSAs) in an ad group, thinking volume equals victory? It’s a common instinct, but one that can backfire as it confuses Google’s algorithm, fragments your data, and drags down learning speed.