GUIDE
PERFORMANCE MAX
Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022
We've teamed up with Google to bring to you 6 tips to help you better prepare for this holiday season.
Vimal Bharadwaj (Optmyzr)
Articles
GOOGLE ANALYTICS
How PPC Marketers Can Make the Most of Google Analytics 4
Learn how PPC marketers can smoothly migrate and make the best use of Google Analytics 4.
Vimal Bharadwaj (Optmyzr)
STRATEGY
GOOGLE ADS
VALUE-BASED BIDDING
Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow
Vimal Bharadwaj (Optmyzr)
RULE ENGINE
How to Monitor New Search Queries in Google Ads Easily
In this article, you'll learn how to monitor your new search queries in Google Ads using the Rule Engine.
Vimal Bharadwaj (Optmyzr)
GOOGLE ADS
The Complete Guide for B2B Lead Generation Using Google Ads: Experts Share Tips, Strategies, & Best Practices
Vimal Bharadwaj (Optmyzr)
GOOGLE ADS
How to Do Conversion Value Adjustments in Google Ads
Vimal Bharadwaj (Optmyzr)
PPC TOWN HALL
PPC Town Hall 51: Top Women in Digital Marketing Share Their Success Stories
Vimal Bharadwaj (Optmyzr)
RESPONSIVE SEARCH ADS
PPC TOWN HALL
PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads
Vimal Bharadwaj (Optmyzr)
AUTOMATION LAYERING
PPC TOWN HALL
PPC Town Hall 50: Automation Layering Is the New PPC Insurance
Vimal Bharadwaj (Optmyzr)
STRATEGY
PPC Leaders Tell Optmyzr How to Build an In-House PPC Team
Vimal Bharadwaj (Optmyzr)
Stay Updated with Optmyzr
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Latest Articles
STRATEGY
ECOMMERCE
6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring
Black Friday and Cyber Monday are the kind of days where you can do everything “right” and still be surprised. Budgets can deplete more quickly, traffic patterns may shift throughout the day, and small issues can have outsized impacts if you don’t catch them early.
STRATEGY
Q4 PPC Analysis: How to Turn Holiday Campaign Data Into Year-Round Growth
Q4 is the season when most campaigns face their toughest test.
EXPERT SERIES
DATA STUDIES
Do Seasonality Adjustments Actually Help During BFCM? A 3-Year Study Says No.
Every year, like clockwork, Google and Microsoft encourage advertisers to use seasonality bid adjustments during Black Friday and Cyber Monday (BFCM).