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AI touched basically every industry last year, and PPC was no exception. But for most teams, the real shift wasn’t “using AI,” it was keeping campaigns under control while automation did more of the work.
One of the most consistent friction points in PPC is the simple act of getting reliable data in one place. Numbers live across platforms, metrics don’t always match, and lining everything up takes more time than most people admit.
If you’re managing PPC budgets, you’re constantly checking pacing, adjusting daily budgets, and reallocating them to make sure everything is on track. It’s a lot to handle, especially when you’re working across multiple accounts or platforms.
If you’re managing PPC budgets, you’re constantly checking pacing, adjusting daily budgets, and reallocating them to make sure everything is on track. It’s a lot to handle, especially when you’re working across multiple accounts or platforms.
