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Wesley McMahon

Wesley McMahon

Owner @ Method Marketing

About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

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Latest Articles

Wesley McMahon
AMAZON ADS GUIDE

How to Scale Amazon Ads Without Hiring More People (Automation Playbook for Lean Teams)

If you’re managing a growing number of Amazon campaigns manually, you’ve probably started feeling the bandwidth crunch. There are:

Wesley McMahon
PAID SEARCH EXPERT SERIES STRATEGY

Google Pickup Later: How Retailers Can Run Local Ads Without a Full Inventory Feed

If you’ve spent any time managing Local Inventory Ads (LIAs), you know the “inventory hurdle.” For a long time, if you wanted to show a local shopper that a product was available nearby, you needed a near-perfect, real-time feed of what was sitting on every shelf in every store. For many retailers, that technical barrier was enough to keep them out of the local game entirely.