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Will Gray

Will Gray

Associate Marketing Director @ WebMechanix

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About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

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Latest Articles

Will Gray
PAID SEARCH STRATEGY

Paid Search in 2026: 10 Essential Lessons From Our Latest Webinar

AI overviews, vanishing clicks, accidental competitor bidding, and why your 2015 ad copy habits might be quietly hurting you.

Will Gray
AMAZON ADS GUIDE

Amazon Ads Automation Is Not A Safety Net: How To Prevent Budget Waste Before It Snowballs

There’s an old story about a man who hired a very fast horse to deliver his letters. The horse was excellent and covered ground in half the time. The only problem was that nobody had told the horse where to go, so it just ran — very efficiently, very quickly — in completely the wrong direction.

Will Gray
AMAZON ADS GUIDE

Why Your Amazon Ads Report Is Lying to You (And What It’s Not Showing)

Most advertisers learn the limits of Amazon Ads reporting after they’ve already made a bad decision. A campaign may look weak, so you pause it. A week later, it turns out that the campaign was driving conversions that hadn’t shown up yet. Now you’re unsure what to trust.