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Will Gray

Will Gray

Associate Marketing Director @ WebMechanix

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About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

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Will Gray
PAID SEARCH DATA STUDIES EXPERT SERIES

Advertisers Still Make 1 in 10 Google Ads Changes by Hand: Findings From 72,358 Accounts

There’s a lot of excitement right now about AI and automation saving advertisers time. We wanted to know what’s actually happening today: where the manual work really lives inside Google Ads, and how much of it there still is.

Will Gray
AMAZON ADS STRATEGY

Why Manual Amazon PPC Monitoring Stops Working After You Scale (And What to Do Instead)

Five Amazon accounts is manageable. Open each one, scan ACoS and spend, close it, move on. Fifteen, maybe twenty minutes.