Automation Layering Masterclass is our new video podcast with the goal to teach you how to use automation to protect your PPC accounts and grow your business.

It’s clear that automation is everywhere in PPC, especially Google Ads. Several advertisers revealed that it is their least favorite part of doing PPC. Why? Because Google is forcing automation upon you while taking away so much of the control. However, you can find a way to take back that control with automation layering i.e., adding a layer of your own automation over that of the ad platforms to safeguard your PPC accounts. It can make your life a lot easier, but only if you use it the right way. That’s the objective of this video series: to teach you how to apply automation in the right way and succeed.

PPC automation combines Artificial Intelligence, machine learning, and logic-based automation to streamline the management of pay-per-click (PPC) advertising campaigns.

PPC automation offers numerous benefits, from efficiently allocating ad budgets to high-performing assets to saving time by automating repetitive tasks. It enables marketers to monitor performance in the background, generate reports without manual data collection, and analyze large datasets accurately. Additionally, it speeds up anomaly investigations, helping teams resolve issues faster and more effectively than manual methods.