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9 min read
Q4 Prep Checklist for Winning Black Friday & Cyber Monday
Get your campaigns ready for Black Friday and Cyber Monday with this Q4 checklist, from feeds to budgets to alerts.
BFCM RESOURCES FOR PPC TEAMS
Plan for BFCM before the numbers start moving
Practical guides, expert advice, and resources to help you prepare for BFCM, monitor your campaigns during peak shopping days, and troubleshoot problems as they arise.
Trusted by ecommerce brands and agencies
Featured resource
The Shopping Season Readiness Report: How to Prepare for BFCM in 2026
See what Performance Max and Standard Shopping did through the last peak season, and what to change in your account before BFCM 2026.
Articles to help you manage BFCM campaigns
Tactical checklists and data-led guides for planning and running Black Friday and Cyber Monday campaigns.
BLOG 10 min readHow to Stay in Control of Google Ads When CPCs Spike This BFCM
Keep Google Ads performance under control during BFCM with budget pacing, automation, and real-time monitoring.
BLOG 9 min read6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring
Six common BFCM PPC problems, and how real-time monitoring helps you pace budgets, spot issues, and back your winners.
BLOG 5 min readPlan, Don’t Panic: How to Make Black Week Work for You
Prepare for Black Week with a clear game plan, from setup and scenario planning to real-time monitoring and automation.
BLOG 6 min readWhy Your Free Shipping Offer Isn’t Enough Anymore
Proven ecommerce tactics to increase average order value, from urgency and gamification to smarter bundling and testing.
BLOG 10 min readQ4 PPC Analysis: Turn Holiday Campaign Data Into Year-Round Growth
How to analyze Q4 PPC campaigns, spot hero products, fix budget pacing, and apply the insights to drive growth all year.
Watch and listen
Webinars and PPC Town Hall episodes to help you get ready for peak season.
BFCM Horror Stories
Top PPC Experts Share How to Survive the Scariest Black Fridays.
Get BFCM Ready: The Pre-Season Workflow Every Advertiser Needs
Get your ecommerce campaigns ready for Black Friday with Optmyzr tools for feed cleanup, smart segmentation, and automated budget control.
Real-Time PPC Strategies to Stay in Control During BFCM
Stay ahead of BFCM with real-time PPC controls. Monitor spend, reallocate budgets, and fix issues fast with Optmyzr automation.
Maximize Q4 Holiday Sales with Microsoft’s Expert Tips
Q4 holiday advertising strategies, with a focus on Microsoft Advertising's AI tools and insights for a successful season.
Generative AI Tips for High-Performing Meta Ads for Black Friday & Cyber Monday
A conversation on generative AI, its impact on creative work, and practical tips for Meta Ads during Black Friday and Cyber Monday.
BFCM data and research
Benchmarks and studies from real Optmyzr-managed accounts to help you set BFCM budgets and targets.
Google Ads for BFCM 2026: What 4,200+ Accounts Reveal
Analysis of 4,200+ Google Ads accounts reveals key BFCM trends, ROAS shifts, and channel performance across the three phases of holiday shopping.
Read the report
Do Seasonality Adjustments Actually Help During BFCM? A 3-Year Study
We analyzed tens of billions of impressions across three Black Friday seasons. Overriding Smart Bidding often led to higher CPCs and lower ROAS.
Read the report
Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce
Black Friday outperformed Cyber Monday in Google Ads for ecommerce, with 34% higher conversion value last season.
Read the report
Customer stories
Ecommerce brands and agencies using Optmyzr, including through Black Friday and Cyber Monday.
View all case studiesCASE STUDY
Momentum Performance
+69%
conversion value
How Momentum Performance manages e-commerce PPC across Scandinavia
- Black Friday season gains for a key e-commerce client
CASE STUDY
Levitate Foundry
2X
managed ad spend
Levitate Foundry drives 30% PMax ROAS growth with 500 hours saved
- During BFCM 2024 compared to 2023
CASE STUDY
BBQGuys
7.34
ROAS
BBQGuys manages nearly 30,000 SKUs in 50% less time
- ROAS achieved through Optmyzr
Optmyzr MCP
Bring Optmyzr PPC data into your AI tools
Optmyzr MCP is an external connection that lets supported AI clients (Claude, ChatGPT, Cursor, and Microsoft Copilot Studio) access your Optmyzr PPC data and capabilities. During BFCM, you can work with live account data in the AI tool your team already uses.
- Get answers from your PPC data while BFCM traffic is live
- Investigate performance changes as CPCs and conversion rates shift
- Pull BFCM performance reports without exporting spreadsheets
- Explore optimization opportunities before, during, and after the peak
MCP connects Optmyzr to the external AI tools you already use. Sidekick is Optmyzr’s AI assistant that takes actions inside the Optmyzr app.
