The 2025 Tariff Crisis: What It Means for Advertisers (And How to Survive It)
Tariffs are here. Here’s how advertisers can protect budgets and stay sharp in 2025 — with tips from real PPC experts.
Navah Hopkins (Optmyzr)
Evangelist
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17 Apr 25A sweeping 10% tariff now applies to nearly all imports to the US, with a staggering 125% …
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15 Apr 25Analysis plays a critical role in modern PPC advertising. In the current landscape, where …
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Ecommerce
11 Apr 25Wasted ad spend doesn’t just hurt campaign performance, it slows growth.
When ACoS rises …
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Paid Search
11 Apr 25Coke vs. Pepsi, ketchup vs. mustard, caring about Quality Score vs. ignoring it – some …
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Paid Search
09 Apr 25Google Ads has become much more sophisticated — and more of a black box — in recent years, …
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PPC Analysis Strategies for the Modern Marketer
Here's a detailed guide with tactics and checklists to effectively analyze your PPC campaign performance.
Vimal Bharadwaj (Optmyzr)
SEO & Content Manager
Amazon PPC Audit: A Step-by-Step Guide to Cut Wasted Ad Spend
Run an Amazon PPC audit to reduce wasted spend and monitor TACoS with automation and smarter structure checks.
Anusha Harikumar (Optmyzr)
Customer Marketing Manager
Why Quality Score Still Deserves Your Attention in 2025
Quality Score in Google Ads is still relevant. Read how it impacts your ad rank and CPC.
Vimal Bharadwaj (Optmyzr)
SEO & Content Manager
How to Choose the Best Google Ads Management Tool: 11 Top Picks for 2025
Begin your search for the right Google Ads management tool for your business here.
Vimal Bharadwaj (Optmyzr)
SEO & Content Manager
Introducing RetroEdit™: Change Your Campaign Results…Retroactively!
RetroEdit™ lets you adjust past PPC metrics, improving conversions, lowering CPC, and rewriting campaign history.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
How to Choose the Right PPC Bid Management Tool for Your Needs (+ 6 Top Picks)
Discover the 6 best PPC bid management tools and learn how to choose the right one for your needs.
Vimal Bharadwaj (Optmyzr)
SEO & Content Manager
How to Choose the Best PPC Audit Tool: 6 Top Picks for 2025
Discover the 6 best PPC audit tools and learn how to choose the right one for your needs.
Vimal Bharadwaj (Optmyzr)
SEO & Content Manager
Ecommerce PPC Experts Reveal the Biggest Mistakes Holding You Back in 2025
Leading PPC experts uncover the top mistakes advertisers are making in 2025 and what you can do to stay ahead.
Disha Mod (Optmyzr)
Content Marketer
12 PPC Reporting Tools That Tell the Story Behind Your Campaigns
Begin your search for the right PPC reporting tool for your business here.
Vimal Bharadwaj (Optmyzr)
SEO & Content Manager
Google Ads Bid Management 101: A Beginner’s Guide to Higher Conversions
Master bid management in Google Ads with strategies and tips to optimize campaigns and improve your ad performance.
Ronia (Optmyzr)
Content Marketing & Strategy Manager
The Secret to Lower CPCs and Higher Conversions: PPC Bid Management Explained
Discover PPC bid strategies, when to use them, and how to optimize bids for better ROI.
Disha Mod (Optmyzr)
Content Marketer
How to Conduct A Google Ads Audit: A Step-by-Step Guide (+ Checklist)
A comprehensive checklist to conducting a Google Ads audit, optimizing campaigns, and boosting ROI and performance.
Ronia (Optmyzr)
Content Marketing & Strategy Manager