We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)
Ad Strength doesn't drive RSA results. Data from ~20,000 accounts shows what copy choices actually move CPA and ROAS.

Data studies, expert tips, industry analysis, and more to help advertisers manage their paid media accounts like a pro.
Ad Strength doesn't drive RSA results. Data from ~20,000 accounts shows what copy choices actually move CPA and ROAS.
SMX Munich 2026 covers how to use AI guardrails, end 'Measurement Theater,' and use vibe coding to build custom tools.
Learn Aaron Young’s STAB framework for Google Ads optimization. Improve performance by analyzing Spending, Targeting, …
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