Beyond the Automation Blackbox: Why Human + Machine Still Wins In Paid Media
Why human + machine beats black-box automation in PPC—and how Optmyzr helps you stay in control.
Ronia (Optmyzr)
Content Strategist
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30 Apr 25Automation and AI are steadily taking center stage in modern advertising. They are deeply …
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30 Apr 25When it comes to PPC bidding, the conversation can sometimes sound more divided than it …
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25 Apr 25Managing bids across multiple campaigns shouldn’t feel like a daily firefight. But it …
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24 Apr 25Inventory moves fast. If your campaigns can’t keep up, you’re either missing revenue or …
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17 Apr 25A sweeping 10% tariff now applies to nearly all imports to the US, with a staggering 125% …
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All Posts
Why Layering Automation on Native Bidding Can Outperform Proprietary Systems
See why layering automation on native bidding is the smarter choice over proprietary algorithms to drive better PPC …
Disha Mod (Optmyzr)
Content Marketer
How to Use Portfolio Bidding and Campaign Groups (And Actually Track Their Impact)
Learn when to use portfolio bidding and campaign groups in Google Ads, how to measure their success, and how tools like …
Vimal Bharadwaj (Optmyzr)
SEO & Content Manager
How to Build Inventory-Based PPC Campaign Templates That Scale
Automate PPC with inventory-based templates that save time, cut waste, and keep your ads relevant.
Anusha Harikumar (Optmyzr)
Customer Marketing Manager
The 2025 Tariff Crisis: What It Means for Advertisers (And How to Survive It)
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Navah Hopkins (Optmyzr)
Evangelist
PPC Analysis Strategies for the Modern Marketer
Here's a detailed guide with tactics and checklists to effectively analyze your PPC campaign performance.
Vimal Bharadwaj (Optmyzr)
SEO & Content Manager
Amazon PPC Audit: A Step-by-Step Guide to Cut Wasted Ad Spend
Run an Amazon PPC audit to reduce wasted spend and monitor TACoS with automation and smarter structure checks.
Anusha Harikumar (Optmyzr)
Customer Marketing Manager
Why Quality Score Still Deserves Your Attention in 2025
Quality Score in Google Ads is still relevant. Read how it impacts your ad rank and CPC.
Vimal Bharadwaj (Optmyzr)
SEO & Content Manager
How to Choose the Best Google Ads Management Tool: 11 Top Picks for 2025
Begin your search for the right Google Ads management tool for your business here.
Vimal Bharadwaj (Optmyzr)
SEO & Content Manager
Introducing RetroEdit™: Change Your Campaign Results…Retroactively!
RetroEdit™ lets you adjust past PPC metrics, improving conversions, lowering CPC, and rewriting campaign history.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
How to Choose the Right PPC Bid Management Tool for Your Needs (+ 6 Top Picks)
Discover the 6 best PPC bid management tools and learn how to choose the right one for your needs.
Vimal Bharadwaj (Optmyzr)
SEO & Content Manager
How to Choose the Best PPC Audit Tool: 6 Top Picks for 2025
Discover the 6 best PPC audit tools and learn how to choose the right one for your needs.
Vimal Bharadwaj (Optmyzr)
SEO & Content Manager
Ecommerce PPC Experts Reveal the Biggest Mistakes Holding You Back in 2025
Leading PPC experts uncover the top mistakes advertisers are making in 2025 and what you can do to stay ahead.
Disha Mod (Optmyzr)
Content Marketer