The State of Google Ads Q2 2026 Benchmark Report
See how Google Ads performance changed across 20,000+ accounts and 250,000+ campaigns from Q2 2025 to Q2 2026. Eight PPC …
The Optmyzr Blog for Search
Data studies, expert tips, industry analysis, and more to help advertisers manage their paid media accounts like a pro.
Latest Articles
Google’s August 17 Bidding Change: What Advertisers Need to Do Now
Google’s August 17 bidding update makes budget-limited campaigns follow tCPA and tROAS targets more closely. Review now.
How to Protect Smart Bidding From Spam Conversions in Google Ads
Catch spam conversion spikes early, trace the bad search term, and protect Smart Bidding from fake lead data.
Value-Based Bidding: How It Works, When to Use It, and Why It Fails
Switching PPC campaigns to value-based bidding? We have the definitive guide in collaboration with Google.
Never Blow Your PPC Budget Again: 7 Ways to Forecast, Allocate, and Automate Spend
Discover proven tactics to manage PPC budgets effectively, avoid overspending, and maximize your ad performance.
4 Ways to Get More Out of Optmyzr's Optimize Budgets Tool
Real ways to simplify budget planning and stay on track.
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