We Analyzed 21,425 Google Ads Accounts. The Findings Will Change How You Budget.
Learn why growth felt harder in 2025, about the shrinking impression pools, rising CPA, and softening conversion rates.
The Optmyzr Blog for Search
Data studies, expert tips, industry analysis, and more to help advertisers manage their paid media accounts like a pro.
Latest Articles
Broad Match is Winning the Budget War. Is It Winning on Performance Too?
We analyzed 30,000 Google Ads accounts to see which match type actually performs best. Broad match is winning the budget …
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DATA STUDIES
The State of Google Ads Q1 2026 Benchmark Report
Performance trends in Google Ads are becoming more nuanced, with shifts happening across formats, metrics, and account …
Optmyzr Sidekick: A PPC Agent Built for Your Workflow
Sidekick 6.2 is now in your account tools, with connected chat, guided walkthroughs, and context-aware insights.
Paid Search in 2026: 10 Essential Lessons From Our Latest Webinar
AI overviews, accidental competitor bidding, vanishing clicks, and bad workflows hiding in plain sight. Here’s what the …
We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)
Ad Strength doesn't drive RSA results. Data from ~20,000 accounts shows what copy choices actually move CPA and ROAS.
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