GUIDE
Avoid These 6 Common (and Costly) Mistakes When Migrating To A New PPC Platform
Migrating PPC platforms looks simple until you’re in the middle of it.
The Optmyzr Blog
Data studies, expert tips, industry analysis, and more to help advertisers manage their paid media accounts like a pro.
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PAID SEARCH
Use This 7-Step Checklist to Set Up Your First Google Ads Campaign
If you’re new to search marketing and Google Ads and feel like a lost child in a busy market trying to figure out how the platform or even campaign setup works, you’re exactly where I was when I launched my first campaign.
PAID SEARCH
When and How to Use Each Google Ads Smart Bidding Strategy
Many advertisers jump into Smart Bidding, hoping it will solve everything, only to end up with wasted budget and disappointing results.
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Expert Insights
Comprehensive ecommerce guides and insights.
EXPERT SERIES
DATA STUDIES
Amazon’s Exit from Google Ads Triggered a Traffic Surge — But ROI Didn’t Follow: An Optmyzr Study
On July 23, 2025, Amazon abruptly pulled all its ads from Google shopping.
PAID SOCIAL
EXPERT SERIES
Find and Engage Your Ideal Customers: Meta Ads Targeting Strategies for Success
As technology advances and privacy legislation evolves, Meta Ads has adapted accordingly, altering how we reach and connect with audiences on the way to accomplishing our advertising goals.
EXPERT SERIES
GUIDE
How to Run a Seasonality Analysis of Your PPC Data Using ChatGPT
Most people assume Q4 is the busiest time of year.
Data Studies
In-depth studies and surveys conducted by Optmyzr to uncover trends and insights.
EXPERT SERIES
DATA STUDIES
Amazon’s Exit from Google Ads Triggered a Traffic Surge — But ROI Didn’t Follow: An Optmyzr Study
On July 23, 2025, Amazon abruptly pulled all its ads from Google shopping.
EXPERT SERIES
DATA STUDIES
Is Performance Max Cannibalizing Your Search Campaigns? Our New Data Study Says… Probably
When Google launched Performance Max (PMax), it was positioned as the ultimate automated campaign, designed to unify and optimize ads across all of Google’s channels: Search, Shopping, YouTube, Display, and more.
DATA STUDIES
AMAZON ADS
Amazon Ads Reporting Delay Is Killing Your Conversions. Here’s the Fix (Lessons From Studying 14,991 Campaigns)
One of the first things you notice when managing Amazon Ads is that the data doesn’t settle right away.
From Optmyzr Library
Customer success stories
Real success stories of customers optimizing with paid media automation.
OPTMYZR
CASE STUDY
DealerJazz Equalizes the Dealership Ad Game Using Optmyzr
DealerJazz, an AI-powered advertising platform for vehicle dealerships, has been custom-tuned to work elegantly with Optmyzr for greater efficiency and performance of their digital advertising campaigns.
OPTMYZR
CASE STUDY
Jason Rothman: An AdWords Management Game-Changer
According to Merriam-Webster, a game-changer is “a newly introduced element or factor that changes an existing situation or activity in a significant way.
OPTMYZR
CASE STUDY
The Granular Story: Real-Life Agency, Real Love for Optmyzr
We’re a small agency in Milwaukee with big PPC experience.
Tips & Strategies
Curated expert tips and strategies to Improve your paid media performance.
EXPERT SERIES
STRATEGY
4 Campaign Hygiene Optimizations for PPC Advertising Success
Account management is a necessary task that all PPC managers have to perform on a regular basis.
STRATEGY
GOOGLE ADS
VALUE-BASED BIDDING
Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow
Google’s Smart Bidding has evolved over the years to have a better understanding of what works for many PPC accounts.
EXPERT SERIES
STRATEGY
Agile Target Layering: What It Is and How It Helps Maximize Your PPC Profits
Has the world of PPC as we knew it come to an end?
In-depth guides
Comprehensive expert guides diving deep into paid media topics.
GUIDE
Avoid These 6 Common (and Costly) Mistakes When Migrating To A New PPC Platform
Migrating PPC platforms looks simple until you’re in the middle of it.
PAID SEARCH
GUIDE
How to Conduct A Google Ads Audit: A Step-by-Step Guide (+ Checklist)
Even the most carefully planned PPC campaigns can go off the rails when not monitored closely.
PAID SEARCH
GUIDE
Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)
Sales and profit are the ultimate goals of ecommerce and retail advertising.