STRATEGY
EXPERT SERIES
Plan, Don’t Panic: How to Make Black Week Work for You
A practical Black Week prep guide: plan ahead, stay organized, and handle the chaos with smart strategies and real-time …
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GUIDE
GOOGLE ADS
How to Stay in Control of Google Ads When CPCs Spike This Black Friday & Cyber Monday
Stay in control this BFCM 2025 with smarter pacing, stronger automation, and full visibility in Google Ads.
STRATEGY
Q4 Prep Checklist for Winning Black Friday & Cyber Monday
Smart prep beats big spend. Use this Q4 checklist to win Black Friday & Cyber Monday with feeds, budgets, and alerts.
STRATEGY
CASE STUDY
PAID SEARCH
4 Ecommerce Automation Plays That Turn Google Ads AI Into a Profit Machine
Learn four proven PPC automation plays to scale ecommerce profit with Smart Bidding, DSA, and business data.
EXPERT SERIES
PAID SEARCH
Why Your Responsive Search Ads Underperform (and 8 Ways to Fix Them)
Discover Morten’s proven framework to optimize Responsive Search Ads using data, testing, and the right tools.
STRATEGY
GOOGLE ADS
How Optmyzr’s Geo HeatMap Solves Common Google Ads Location Targeting Challenges
Here's how to fix common Google Ads location targeting mistakes, cut wasted spend, and focus budget on regions that …
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Expert Insights
Comprehensive ecommerce guides and insights.
STRATEGY
EXPERT SERIES
Plan, Don’t Panic: How to Make Black Week Work for You
A practical Black Week prep guide: plan ahead, stay organized, and handle the chaos with smart strategies and real-time …
EXPERT SERIES
PAID SEARCH
Why Your Responsive Search Ads Underperform (and 8 Ways to Fix Them)
Discover Morten’s proven framework to optimize Responsive Search Ads using data, testing, and the right tools.
EXPERT SERIES
DATA STUDIES
Amazon’s Exit from Google Ads Triggered a Traffic Surge — But ROI Didn’t Follow: An Optmyzr Study
A major advertiser vanished. Clicks surged. Value dropped. Here’s what really happens when giants leave paid search.
Data Studies
In-depth studies and surveys conducted by Optmyzr to uncover trends and insights.
EXPERT SERIES
DATA STUDIES
Amazon’s Exit from Google Ads Triggered a Traffic Surge — But ROI Didn’t Follow: An Optmyzr Study
A major advertiser vanished. Clicks surged. Value dropped. Here’s what really happens when giants leave paid search.
EXPERT SERIES
DATA STUDIES
Is Performance Max Cannibalizing Your Search Campaigns? Our New Data Study Says… Probably
Optmyzr study finds PMax often cannibalizes Search—even exact matches. Learn how to protect your campaign performance.
DATA STUDIES
AMAZON ADS
Amazon Ads Reporting Delay Is Killing Your Conversions. Here’s the Fix (Lessons From Studying 14,991 Campaigns)
Amazon Ads data is delayed. Our study shows why waiting 14 days can mean smarter, more profitable decisions.
From Optmyzr Library
Customer success stories
Real success stories of customers optimizing with paid media automation.
STRATEGY
CASE STUDY
PAID SEARCH
4 Ecommerce Automation Plays That Turn Google Ads AI Into a Profit Machine
Learn four proven PPC automation plays to scale ecommerce profit with Smart Bidding, DSA, and business data.
PAID SEARCH
CASE STUDY
How to Make Value-Based Bidding Work for You
Learn the requirements of value-based bidding and how to make it work for your business.
CASE STUDY
How Peak Ace AG Uses Optmyzr to Become One of the High-Performing Agencies in Germany
Learn why Peak Ace AG chose Optmyzr and how it uses it to become a top-performing agency in Germany.
Tips & Strategies
Curated expert tips and strategies to Improve your paid media performance.
STRATEGY
EXPERT SERIES
Plan, Don’t Panic: How to Make Black Week Work for You
A practical Black Week prep guide: plan ahead, stay organized, and handle the chaos with smart strategies and real-time …
STRATEGY
Q4 Prep Checklist for Winning Black Friday & Cyber Monday
Smart prep beats big spend. Use this Q4 checklist to win Black Friday & Cyber Monday with feeds, budgets, and alerts.
STRATEGY
CASE STUDY
PAID SEARCH
4 Ecommerce Automation Plays That Turn Google Ads AI Into a Profit Machine
Learn four proven PPC automation plays to scale ecommerce profit with Smart Bidding, DSA, and business data.
In-depth guides
Comprehensive expert guides diving deep into paid media topics.
GUIDE
GOOGLE ADS
How to Stay in Control of Google Ads When CPCs Spike This Black Friday & Cyber Monday
Stay in control this BFCM 2025 with smarter pacing, stronger automation, and full visibility in Google Ads.
GUIDE
GOOGLE ADS
Getting Started with Google Ads for E-commerce
Here's everything you need to know to get started with Google Ads campaigns for your E-commerce business.
GUIDE
How To Run Cross-Platform Ad Campaigns Without Losing Visibility or Control
Simplify PPC across platforms. Optmyzr helps you manage, optimize, and report—all in one place.