Google Ads: How optimized targeting is different from audience expansion
Google announced earlier this year that video and discovery campaigns using audience expansion will transition to a new …
Frederick Vallaeys
Co-Founder & CEO
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audiences & targeting
state of ppc
22 Jul 21Google announced earlier this year that video and discovery campaigns using audience …
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bid management
state of ppc
08 Jul 21Bid automation is one of the biggest potential time-savers in PPC. Machines are simply …
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state of ppc
21 Jun 21Whether you’re a PPC advertising expert or are just dipping your toes in the world of …
05
state of ppc
03 Jun 21You never want an ad in your account that’s below par, but underperforming Responsive …
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state of ppc
03 Jun 21Conversions are the backbone of search advertising. All the hard work that goes into …
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3 Ways to Improve Smart Bidding Performance on Google Ads
Bid automation is one of the biggest potential time-savers in PPC.
Frederick Vallaeys
Co-Founder & CEO
How to Fix 6 of the Most Common PPC Advertising Problems
Whether you’re a PPC advertising expert or are just dipping your toes in the world of search ads, you’ve probably …
Ashwin Balakrishnan
Senior Marketing Manager
How to Increase Conversions in Your PPC Campaigns
Conversions are the backbone of search advertising.
Ashwin Balakrishnan
Senior Marketing Manager
How to Find and Fix Underperforming Responsive Search Ads
You never want an ad in your account that’s below par, but underperforming Responsive Search Ads (RSAs) might be doing …
Ashwin Balakrishnan
Senior Marketing Manager
How to Add GCLID Data to Google Analytics
Adding Google’s Click ID (GCLID) to Google Analytics is a powerful way to better understand the behavior of people …
Frederick Vallaeys
Co-Founder & CEO
6 Mistakes in Call Tracking That Are Harming Your PPC Campaigns
Call tracking is a form of conversion tracking that allows you to determine how many phone calls you’re receiving due to …
Victorio Duran III
Associate SEO Director
6 Proven Tips for Better PPC Reports
You don’t need superpowers to create PPC reports that look good and keep your clients happy.
Ashwin Balakrishnan
Senior Marketing Manager
Control & Efficiency: New in PPC Monitoring & Workflows in Optmyzr
One of the most common bits of feedback we hear from people who use Optmyzr is how it puts them back in control — of …
Ashwin Balakrishnan
Senior Marketing Manager
The End of tCPA & tROAS Bid Strategies & What It Means for Optmyzr Users
A couple of weeks ago, Google’s developer blog carried a hidden announcement: Google Ads is going to retire their Target …
Frederick Vallaeys
Co-Founder & CEO
6 Google Ads Smart Shopping Optimizations to Improve Profitability
If you’ve ever used the Smart Shopping feature in Google Ads, you know how easy and quick it makes e-commerce.
Aayushi Bhandari
Product Specialist
Insights on Attribution & Google Analytics: PPC Town Hall 34
As PPC advertisers, you need to constantly monitor and measure your marketing initiatives.
Frederick Vallaeys
Co-Founder & CEO
Succeeding as an agency in an automated PPC world: PPC Town Hall 33
A common theme that we’ve all been talking about is how Google keeps automating more and more of the things that we as …
Frederick Vallaeys
Co-Founder & CEO