The Impact of Bidding Strategies on Google Ads Performance
Great ad copy is critical to Google Ads success. But what works best in today’s PPC landscape? Here's what we found.
Navah Hopkins (Optmyzr)
Evangelist
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24 Sep 24One of the most critical parts of advertising is choosing the right bidding strategy for …
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12 Sep 24Sales and profit are the ultimate goals of ecommerce and retail advertising. For brands …
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09 Sep 24Great ad copy is critical for Google Ads success. However, it can be tough to understand …
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23 Aug 24During GML 2024, Google shared a really interesting stat: raising your OptiScore 10 points …
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22 Aug 24Regular monitoring is crucial after you launch any new PPC campaign. It’s an ongoing …
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Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)
Here are 6 ways ecommerce and retail advertisers can set up Google Shopping campaigns to boost sales and profitability.
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Google Pausing Low Activity Keywords: What Does It Mean & What Should You Do?
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Value-Based Bidding: What Is It, Best Practices & Pitfalls
Switching PPC campaigns to value-based bidding? We have the definitive guide in collaboration with Google.
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AI Is Making Good Ad Agencies Better and Bad Agencies Worse
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