6 Mistakes in Call Tracking That Are Harming Your PPC Campaigns
Call tracking is a form of conversion tracking that allows you to determine how many phone calls you’re receiving due to …
Victorio Duran III
Associate SEO Director
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state of ppc
29 Apr 21Call tracking is a form of conversion tracking that allows you to determine how many phone …
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30 Mar 21You don’t need superpowers to create PPC reports that look good and keep your clients …
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19 Mar 21One of the most common bits of feedback we hear from people who use Optmyzr is how it puts …
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17 Mar 21A couple of weeks ago, Google’s developer blog carried a hidden announcement: Google Ads …
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03 Mar 21If you’ve ever used the Smart Shopping feature in Google Ads, you know how easy and quick …
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6 Proven Tips for Better PPC Reports
You don’t need superpowers to create PPC reports that look good and keep your clients happy.
Ashwin Balakrishnan
Senior Marketing Manager
Control & Efficiency: New in PPC Monitoring & Workflows in Optmyzr
One of the most common bits of feedback we hear from people who use Optmyzr is how it puts them back in control — of …
Ashwin Balakrishnan
Senior Marketing Manager
The End of tCPA & tROAS Bid Strategies & What It Means for Optmyzr Users
A couple of weeks ago, Google’s developer blog carried a hidden announcement: Google Ads is going to retire their Target …
Frederick Vallaeys
Co-Founder & CEO
6 Google Ads Smart Shopping Optimizations to Improve Profitability
If you’ve ever used the Smart Shopping feature in Google Ads, you know how easy and quick it makes e-commerce.
Aayushi Bhandari
Product Specialist
Insights on Attribution & Google Analytics: PPC Town Hall 34
As PPC advertisers, you need to constantly monitor and measure your marketing initiatives.
Frederick Vallaeys
Co-Founder & CEO
Succeeding as an agency in an automated PPC world: PPC Town Hall 33
A common theme that we’ve all been talking about is how Google keeps automating more and more of the things that we as …
Frederick Vallaeys
Co-Founder & CEO
Google Ads is phasing out Modified Broad Match keywords — here's what to do
If you were hoping 2021 would be a hard reset on last year’s paid search woes, we don’t blame you for feeling like …
Frederick Vallaeys
Co-Founder & CEO
Tackling shopping ads and e-commerce in 2021: PPC Town Hall 32
2020 was anything but a normal year.
Frederick Vallaeys
Co-Founder & CEO
Jan 2021 Paid Advertising Roundup from Mabo: New in Google, Microsoft & Facebook
January 2021 is the kickstart for a new year of rising opportunity, in the hopes that we can build on our foundations …
Andy Donaldson
Technical Account Manager
Expectations for PPC in 2021: PPC Town Hall 31
It’s 2021, and whether you’re a marketer or an agency, you would be preparing for yet another thrilling year …
Frederick Vallaeys
Co-Founder & CEO
Dec 2020 Paid Advertising Roundup from Mabo
To finalize this ambivalent year, the latest updates round off what the platforms have been building on for these last …
Andy Donaldson
Technical Account Manager
Revamping Outdated PPC Strategies: PPC Town Hall 29
One thing that we’ve learned about search in the past year is that we all need solid PPC strategies that account for all …
Frederick Vallaeys
Co-Founder & CEO