Holiday shopping season has seemingly become a “winner take all” proposition in the world of PPC. Think of it as the Fall playoff season leading up to the big championship game in December. Brands are scrapping for every click, every lead, every conversion. Mistakes can be devastating to the end goal. And with each passing […]
I had an illuminating conversation about Amazon Ads and PPC with an industry colleague recently, not long after we announced Optmyzr’s new Amazon Ads functionality. Our discussion shined a spotlight on a potential emerging threat for PPC pros – channel complacency. Understandably, a lot of people in our space are deeply rooted in Google and […]
In a previous blog post, we walked you through how you could manage bids by weather using Optmyzr’s Rule Engine and its spreadsheet capability. Today we will be doing a similar walkthrough but focused on how to integrate and use Google Analytics to optimize your Google Ads account using the Rule Engine. For this example, […]
Online advertising can get expensive but thankfully the ad engines like Google, Bing and Amazon all have controls that help advertisers keep costs at the right level for their business goals. In this post I’ll share how to use your profit margin in conjunction with either target ROAS (tROAS) or target ACOS (tACOS) to achieve […]
“Stacked bidding” or “Tiered Bidding” is a strategy in which the same keyword is added in multiple match types to better control costs. The closer a query is to a keyword, the higher the chance that it could lead to a conversion, hence the more an advertiser is willing to spend. Looks Simple, Where’s the […]
Optimizing your bids and budgets is most definitely an important part of successful account management, however, even great bids with a precise budget can perform negatively if the ad’s text doesn’t really catch any attention. To better manage your ads from every angle, we have created a tremendously powerful tool that’ll help you analyze not […]
Running PPC programs used to be relatively simple, with essentially one major platform to consider. Those who mastered what was then called “AdWords” could focus nearly all of their attention on Google – maybe showing occasional love to tier-2 search platforms. Seemingly overnight, others achieved “powerhouse” search marketing status, including Bing, Facebook, and now Amazon. […]
You know that old saying “when it rains… apply bid changes”. Well, that’s not really how it goes, but it’s most definitely one thing you can do with our Rule Engine! On our last “Thinking Outside The Box” post, we showed you how to create a date-driven automation to change your campaign status. And that’s […]
Watching this year’s Google Marketing Live event, one of the things that really intrigued me was Ben Gomes, Google’s SVP of Search, explaining the process of how query matching has evolved from the first Google searches up to this day. He used the following example: “The pictures of modern TVs are phenomenal, except sometimes they […]
Google throws a lot of great stuff at those of us fortunate enough to work in PPC. Much of it makes sense right out of the chute. Some others? Maybe not so much, but you might be missing some great opportunity if you’re not paying close enough attention. Take, for example, the often-overlooked Responsive Search […]