As an industry, we made huge strides in pay-per-click automation during 2018. It really was a transformational year for PPC pros, agencies and the brands we serve. There are tremendous opportunities on the horizon for PPC pros who are forward thinking and eager to recalibrate their own role and value in the PPC value chain. […]
Chatbots as a Conversion Rate Optimization Tool There are two dimensions to optimizing a PPC campaign. The first has to do with all the factors leading up to a prospect clicking on your Ad. In this phase of an Ad’s lifespan, you can optimize things like Ad copy, targeting, keywords etc, to make sure your […]
The Optmyzr team is fresh off an invigorating and inspiring webinar with our friends from Hanapin Marketing. I had the opportunity to present virtually alongside Jacob Fairclough, the associate director of Analytics at Hanapin and regular blogger at PPC Hero. Jake and I spend a lot of our work life neck deep in scripting, which […]
Shopping campaigns are managed very differently from Search and Display campaigns. In this series of posts, we’ll address some of the most important differences and share best-practice strategies based on what we’ve heard from our customers. One of these strategies is to set Campaign Priorities, to prioritize the products you want to highlight or sell […]
End-of-year puts PPC audits top-of-mind. While PPC pros dissect performance and report campaign results daily, weekly or monthly, deeper audits can fall by the wayside. Regular reporting gives great insight into campaign metrics, but audits dig into critical structural elements, such as having enough ad variations in ad groups, consistent use of ad extensions across […]
Black Friday. Cyber Monday. After-hours convenience. Price. Easy/free shipping. All are huge motivators driving people from brick-and-mortar stores to the ease and convenience of online retail. The trend lines are unmistakable. 2018 promises to be another transformational year for eCommerce at holiday time, with many experts predicting double digit increases in online holiday shopping. Billions […]
We are humbled and honored to be bringing back home this year’s award for Best PPC Management Software Suite, granted by the US Search Awards and announced this past October 17th. This award couldn’t have been possible without the loyalty and dedication of our customers, who value the importance of efficiency when it comes to managing […]
PPC’s leading edge keeps crashing forward, typically faster than most PPC pros can keep up. The big search engines continually roll out new tools and capabilities to bolster everything from basic text-only ads to immersive showcase shopping ads. The inner workings of the PPC machinery get more and more advanced with AI- and machine learning-infused […]
Pay-per-click is a hot place for pretty amazing automation. Some PPC pros may worry that they are being automated right out of a job. But in reality, the opposite is true – at least for those with advanced skills in the craft. We just published an in-depth piece in Search Engine Land that explores four […]
Keyword match types have long existed as a way for advertisers on Google and Bing to define how closely a user’s query has to match a keyword before it can trigger an ad to show. Match types allow advertisers to either tightly control exactly what searches their ads may appear for (through exact match keywords) […]