Google is finally putting the venerable Average Position metric out to pasture. It’s one of the oldest metrics on the books for PPC pros and a mainstay on client reports for many years. After all these years, did the metric really help? Maybe not that much. Many PPC pros have become a bit numb to […]
Using inventory filters in Google Shopping campaigns becomes a necessity if you have different campaigns for different categories or brands of products. In this blog post, I’ll talk about what inventory filters are, when they should be used and how to set them up. What are inventory filters? When you set up a shopping campaign, […]
Google Ads has announced it will no longer report on ‘average position’ later this year. To learn more about this change, check out my post on Search Engine Land. Optmyzr can help make the transition smoother as one of the most frequently used original AdWords metrics sails into the sunset later this year. Average […]
Over the last several days, many Google Ads account owners have been getting notices from Google notifying of something the search giant is calling “complimentary campaign support.” The gist of the notification is pretty straightforward: Google Ads experts (and the powerful suite of tools at their disposal) promise to help you get more out of […]
As an industry, we made huge strides in pay-per-click automation during 2018. It really was a transformational year for PPC pros, agencies and the brands we serve. There are tremendous opportunities on the horizon for PPC pros who are forward thinking and eager to recalibrate their own role and value in the PPC value chain. […]
Chatbots as a Conversion Rate Optimization Tool There are two dimensions to optimizing a PPC campaign. The first has to do with all the factors leading up to a prospect clicking on your Ad. In this phase of an Ad’s lifespan, you can optimize things like Ad copy, targeting, keywords etc, to make sure your […]
The Optmyzr team is fresh off an invigorating and inspiring webinar with our friends from Hanapin Marketing. I had the opportunity to present virtually alongside Jacob Fairclough, the associate director of Analytics at Hanapin and regular blogger at PPC Hero. Jake and I spend a lot of our work life neck deep in scripting, which […]
Shopping campaigns are managed very differently from Search and Display campaigns. In this series of posts, we’ll address some of the most important differences and share best-practice strategies based on what we’ve heard from our customers. One of these strategies is to set Campaign Priorities, to prioritize the products you want to highlight or sell […]
End-of-year puts PPC audits top-of-mind. While PPC pros dissect performance and report campaign results daily, weekly or monthly, deeper audits can fall by the wayside. Regular reporting gives great insight into campaign metrics, but audits dig into critical structural elements, such as having enough ad variations in ad groups, consistent use of ad extensions across […]
Black Friday. Cyber Monday. After-hours convenience. Price. Easy/free shipping. All are huge motivators driving people from brick-and-mortar stores to the ease and convenience of online retail. The trend lines are unmistakable. 2018 promises to be another transformational year for eCommerce at holiday time, with many experts predicting double digit increases in online holiday shopping. Billions […]