GUIDE
PAID SEARCH
Why Competitor Audience Targeting Is the Future of PPC (And How to Do It Right)
Are you noticing that your PPC budget doesn’t go as far as it used to, while targeting options now seem more limited than ever?
The Optmyzr Blog
Data studies, expert tips, industry analysis, and more to help advertisers manage their paid media accounts like a pro.
Latest Articles
- Agency
- Ai
- Amazon ads
- Attribution
- Audiences
- Automated bidding
- Automation
- Automation layering
- B2b
- Bid management
- Budgets
- Call ads
- Campaign automator
- Case study
- Conversion value
- Customer stories
- Data insights
- Data studies
- Display ads
- Ecommerce
- Events
- Expert series
- Google ads
- Google analytics
- Guest blogger
- Guest post
- Guide
- Insights
- Keywords
- Keywords queries
- Landing pages
- Lead generation
- Microsoft ads
- Optimization tools
- Optmyzr
- Paid search
- Paid social
- Performance max
- Ppc 101
- Ppc automation
- Ppc monitoring
- Ppc optimization
- Ppc reporting
- Ppc reports
- Ppc strategy
- Ppc tools
- Ppc town hall
- Ppc updates
- Quality score
- Responsive search ads
- Retargeting
- Rule engine
- Search ads
- Shopping ads
- Shopping campaigns
- Smart bidding
- Smart shopping
- State of ppc
- Strategy
- Targeting
- Tips strategies
- Tools
- Updates
- Value based bidding
- Video ads
- Workflows
GUIDE
AMAZON ADS
The 7 Most Frustrating Amazon PPC Challenges And How Optmyzr Fixes Them
“I’m running ads, adjusting bids… so why isn’t performance improving?
GUIDE
PAID SEARCH
8 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations
Managing multiple ad accounts can feel like an endless to-do list—analyzing search terms, avoiding wasted spend, monitoring performance, and keeping track of audiences.
Featured Authors
Our diverse authors with expansive industry knowledge
Stay Updated with Optmyzr
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Expert insights
Comprehensive ecommerce guides and insights.
EXPERT SERIES
How to Run a Seasonality Analysis of Your PPC Data Using ChatGPT
Most people assume Q4 is the busiest time of year.
EXPERT SERIES
PAID SEARCH
The Complete Guide to Product Feed Optimization in Google Merchant Center
It goes without saying that the key to growth for ecommerce businesses is selling more products.
EXPERT SERIES
The 2025 Tariff Crisis: What It Means for Advertisers (And How to Survive It)
A sweeping 10% tariff now applies to nearly all imports to the US, with a staggering 125% duty on goods from China (as of this post).
Data studies
In-depth studies and surveys conducted by Optmyzr to uncover trends and insights.
EXPERT SERIES
DATA INSIGHTS
Google Demand Gen Vs. Google Display: When to Use Which?
After the Display vs Discovery Ads challenge, we decided to run a new test in the last part of 2023 to compare Demand Gen campaigns’ performance to that of “regular” Display campaigns.
GUIDE
GOOGLE ADS
DATA INSIGHTS
Know Where Your Account Stands Among Competitors With PPC Vertical Benchmarks
In the fast-paced world of digital advertising, where trends shift like quicksilver, staying ahead of the competition is not just a goal—it’s a necessity for success.
EXPERT SERIES
DATA INSIGHTS
The results are in: Google Display vs Discovery Ads (under the same settings)
Last quarter, we ran a test with Discovery Ads and “regular” Display campaigns to promote ADworld Experience event registrations.
From Optmyzr Library
Customer success stories
Real success stories of customers optimizing with paid media automation.
OPTMYZR
CASE STUDY
DealerJazz Equalizes the Dealership Ad Game Using Optmyzr
DealerJazz, an AI-powered advertising platform for vehicle dealerships, has been custom-tuned to work elegantly with Optmyzr for greater efficiency and performance of their digital advertising campaigns.
OPTMYZR
CASE STUDY
Jason Rothman: An AdWords Management Game-Changer
According to Merriam-Webster, a game-changer is “a newly introduced element or factor that changes an existing situation or activity in a significant way.
OPTMYZR
CASE STUDY
The Granular Story: Real-Life Agency, Real Love for Optmyzr
We’re a small agency in Milwaukee with big PPC experience.
Tips & Strategies
Curated expert tips and strategies to Improve your paid media performance.
EXPERT SERIES
STRATEGY
4 Campaign Hygiene Optimizations for PPC Advertising Success
Account management is a necessary task that all PPC managers have to perform on a regular basis.
STRATEGY
GOOGLE ADS
VALUE-BASED BIDDING
Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow
Google’s Smart Bidding has evolved over the years to have a better understanding of what works for many PPC accounts.
EXPERT SERIES
STRATEGY
Agile Target Layering: What It Is and How It Helps Maximize Your PPC Profits
Has the world of PPC as we knew it come to an end?
In-Depth Guides
Comprehensive expert guides diving deep into paid media topics.
GUIDE
PAID SEARCH
Why Competitor Audience Targeting Is the Future of PPC (And How to Do It Right)
Are you noticing that your PPC budget doesn’t go as far as it used to, while targeting options now seem more limited than ever?
GUIDE
AMAZON ADS
The 7 Most Frustrating Amazon PPC Challenges And How Optmyzr Fixes Them
“I’m running ads, adjusting bids… so why isn’t performance improving?
GUIDE
PAID SEARCH
8 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations
Managing multiple ad accounts can feel like an endless to-do list—analyzing search terms, avoiding wasted spend, monitoring performance, and keeping track of audiences.