No matter how many updates or changes happen in search marketing, some things remain constant, like the importance of data. It’s no secret that PPC marketers rely heavily on good data to influence their automation and build powerful strategies. With all the changes taking place, we need to stay vigilant for anything Google throws at […]
As a leader in search advertising, Google is constantly innovating and developing new ways for advertisers to showcase their products and services. One long-standing feature, Showcase Shopping Ads are core to retail advertising and have helped businesses target top-of-funnel audiences. Similar to product ads, Showcase ads appear at the top of a search engine results […]
Among the main contributors to Shopify’s growth are the multitude of apps available on its platform. Indeed, some of the top Shopify apps make it easier to develop, grow, and maintain online businesses. But how do you use them to advertise your e-commerce store and grow your revenues in today’s business environment? Here are some […]
As the holiday season approaches, search marketers are busy preparing for a rush of shopping and e-commerce activity in Q4. You need to be ready to navigate the next few months with expert planning and monitoring to deploy successful PPC campaigns. This year more than ever, it’s important to arm yourself with tips and tricks […]
2020 has been a turbulent year for search marketers, but Optmyzr still managed to be named ‘Best PPC Management Suite’ at the 2020 Global Search Awards. Wins like this during times like these have made us even more grateful to be a part of such a vibrant, adaptive industry. While it’s rewarding and encouraging to […]
Over the years, through many product webinars and solution calls with customers, I’ve noticed that search marketers continue to perpetuate certain myths around Smart Shopping. While Google has made Shopping campaigns more accessible (and marketers benefit from that), some misconceptions still float around on whether you can optimize them. So, let’s cut to the chase. […]
Imagine if your bank let you transfer money to people but made it difficult to decide who receives your transfers. Pretty silly, right? Despite the objections of every advertiser ever, it’s still not easy to tune many aspects of your campaigns in Google Ads. So it was pretty much second nature that we stepped up […]
If you’re not familiar with cricket, there’s a term called the “googly” that refers to a deceptive delivery from the bowler to the batsman. And earlier this week, Google pulled a googly of uniquely Google proportions. If you haven’t heard yet, only queries with a “significant” amount of traffic behind them will appear in your […]
Video ads are a powerful way to showcase and communicate your products or services to potential customers. They’re also a great way to drive leads and growth through PPC campaigns. Experts are more in tune than ever with different platforms and the audience groups they attract, rather than focusing on just driving content. As the […]
With 2020 giving us a very testing year so far, there have been some promising insights from reports showing a massive surge in mobile usage, with the majority of us adapting our lifestyles through the palm of our hands. Whether it’s browsing the digital shelves of your favorite supermarket or checking out the latest pop […]