End-of-year puts PPC audits top-of-mind. While PPC pros dissect performance and report campaign results daily, weekly or monthly, deeper audits can fall by the wayside. Regular reporting gives great insight into campaign metrics, but audits dig into critical structural elements, such as having enough ad variations in ad groups, consistent use of ad extensions across […]
Black Friday. Cyber Monday. After-hours convenience. Price. Easy/free shipping. All are huge motivators driving people from brick-and-mortar stores to the ease and convenience of online retail. The trend lines are unmistakable. 2018 promises to be another transformational year for eCommerce at holiday time, with many experts predicting double digit increases in online holiday shopping. Billions […]
We are humbled and honored to be bringing back home this year’s award for Best PPC Management Software Suite, granted by the US Search Awards and announced this past October 17th. This award couldn’t have been possible without the loyalty and dedication of our customers, who value the importance of efficiency when it comes to managing […]
PPC’s leading edge keeps crashing forward, typically faster than most PPC pros can keep up. The big search engines continually roll out new tools and capabilities to bolster everything from basic text-only ads to immersive showcase shopping ads. The inner workings of the PPC machinery get more and more advanced with AI- and machine learning-infused […]
Pay-per-click is a hot place for pretty amazing automation. Some PPC pros may worry that they are being automated right out of a job. But in reality, the opposite is true – at least for those with advanced skills in the craft. We just published an in-depth piece in Search Engine Land that explores four […]
Keyword match types have long existed as a way for advertisers on Google and Bing to define how closely a user’s query has to match a keyword before it can trigger an ad to show. Match types allow advertisers to either tightly control exactly what searches their ads may appear for (through exact match keywords) […]
As longtime Search veterans ourselves, the Optmyzr team’s legacy generally comes from the Google universe. Yet we’ve always viewed Bing’s emergence as a true player in search as being a good thing for search marketers. More choice for users. A bigger pie overall. More opportunity for marketers to help brands reach the customers who are […]
As PPC pros, we all know search is where it’s at if you want to ensure customers and prospects find YOUR business. Customer behaviors have shifted dramatically in recent years with Google and Bing being first-stop waypoints on the journey to purchase. It’s a challenge for PPC pros to stay on top of shifting behaviors […]
When it comes to Shopping Campaigns, there are different ways you can approach the bid management process. At Optmyzr, we offer three tools that will help you manage shopping bids successfully. They have different focuses and vary by the granularity you’ll need. Whether you’re looking to manage more generic and standard changes in bids, or […]
At Optmyzr we are constantly making updates and improvements to our tools, and though big changes will continue to be communicated via email, we feel some of the smaller updates are best communicated in a more compact and contextual way. We have now started using Beamer’s in-app changelog for this so that you can keep […]