Google Marketing Live just wrapped up this week in San Jose, clearly laying out the path for search marketers and business owners alike. Now in its fifth year, Google Marketing Live has grown in size and sophistication. It’s essential that search marketers pay close attention to what happens at Live. I had the great opportunity […]
Among all of the great digital marketing conferences of the year, Google Marketing Live is one that sets the tone and topics for all conferences that follow. Intense analysis, debate and optimism flow from Google Marketing Live, because the event showcases the next iteration of search marketing and the latest insight from the people who […]
AdWords recently introduced a new type of shopping campaign – Goal based Shopping Campaigns. These are similar to Universal App campaigns and are completely automated. To start a goal based shopping campaign, all you need to do is link your merchant center account, set a budget, upload products, and let Google know your country of […]
When it comes to functionality and performance of landing pages, some errors go beyond a non-working URL. Here are two common use cases that you should take care of. Ads leading to out-of-stock landing pages Ads leading to out of stock product pages or product not found pages can become a problem both for the […]
Optmyzr is proud to call out the latest accolades for our Co-Founder/CEO Frederick Vallaeys. He was named SEL Contributor of The Year at this year’s SMX West conference (Landy Awards). His articles on Search Engine Land (SEL) cover a variety of topics relating to PPC from analyzing how artificial intelligence (AI) is changing the world […]
We hope you won’t mind a brief post with a bit of a self-congratulatory tone, but we’re a really proud bunch at Optmyzr. For the 4th year in a row, our Co-founding CEO Frederick Vallaeys has been named to the annual PPC Hero “Top 25 Most influential PPC Experts” ranking. This year, Fred reached his […]
The PPC Hero Conference in Austin, Texas, just wrapped up and the event gives us all reason to reflect deeply on dramatic changes happening in our industry. From voice assistants to artificial intelligence and machine learning, the way PPC pros interact with data and machines is changing at an incredible pace. During the Optmyzr keynote, […]
Shopping campaigns work very differently from search campaigns. The biggest difference is that, unlike search campaigns, you can’t specify the keywords that you would like to show your ads for. However, you can decide which keywords you don’t want to show for, by adding negatives at the ad group and campaign level. Usually the purpose of […]
As marketers, we all know that running successful PPC campaigns requires agility and speed when making crucial optimizations. You’ve likely noticed a new option within the Optmyzr PPC Management System – Optmyzr Express. This is our latest automated offering that suggests the most important optimization opportunities across your campaigns. We created Optmyzr Express to bring one-click […]
We hosted a webinar to show how the Rule Engine can be used to automate bid management based on external data like sales tracked in a CRM, weather conditions, and conversion types. You can watch the replay of that webinar here: Map AdWords Entities to External Data A key requirement for using external data is […]