The holiday season is no longer upon us — it’s here. With Amazon kicking off Prime Day last week, the US market has entered the busiest time of Q4. And if you’re a search marketer, you’re probably still looking for ways to adapt to the new game that is e-commerce in 2020. We spoke to […]
While many marketers and agencies might prefer Smart Shopping campaigns for its ease of use, some still prefer Standard campaigns because they feel more in control. One question that we hear from e-commerce advertisers time and again is what works better: Smart or Standard Shopping campaigns? You’re in for a surprise if you think we […]
There’s no doubt that 2020 has been an unusual year for all of us. Even though we’re just in the middle of October, people have already started shopping for the upcoming holidays. Supply chains, delivery, and in-store experiences aren’t what they normally are, yet consumers are buying and spending more — which has forced marketers […]
It’s been a busy quarter for the team at Optmyzr, between shifting economic realities and Google’s less-than-ideal decision to share less data with advertisers. We’re still working to make sure the PPC community has the tools they need to be better account managers — but also more valuable strategic marketers. Here’s a roundup of everything […]
There’s no doubt that marketing is one of the most expensive aspects of running any business. And while advertisers might race ahead in the hopes of getting more clicks and profit, they can still end up making mistakes! A classic PPC horror story is when marketers mix up traffic with solid leads and forget about […]
It’s true: the right bidding strategy can decide the fate of your PPC accounts. With the ever-changing dynamics of search marketing, marketers need to be extra careful navigating the tough waters of bid management. Moreover, they also need to be conscious of Google’s take on limiting search query reports and pushing new limits on data […]
In the past couple of months, more and more retailers have gone online to reach wider audiences. To get (or keep) an edge over newfound e-commerce competitors, businesses need to make the most of their proprietary data to optimize their Google Shopping campaigns. One way to do that is by using a supplemental feed to […]
As we come to the end of Q3, preparations are underway to take advantage of the seasonal peaks to maximize on this upcoming potential. The ability to access a monumental amount of data is our biggest ally in the battle for profitability. New updates can come as a rallying cry of innovation or a new […]
No matter how many updates or changes happen in search marketing, some things remain constant, like the importance of data. It’s no secret that PPC marketers rely heavily on good data to influence their automation and build powerful strategies. With all the changes taking place, we need to stay vigilant for anything Google throws at […]
As a leader in search advertising, Google is constantly innovating and developing new ways for advertisers to showcase their products and services. One long-standing feature, Showcase Shopping Ads are core to retail advertising and have helped businesses target top-of-funnel audiences. Similar to product ads, Showcase ads appear at the top of a search engine results […]