As one of the cornerstones of digital marketing, PPC has become important to all businesses. But executing complex tactics calls for multi-taskers who are organized and quick. PPC marketers constantly need to track, optimize, and scale their work. And the first step of any strategy: understanding its scope. At Optmyzr, we realized that PPC marketers […]
The paid advertising industry is a continuous train ride of updates that, if you don’t keep up with, you’ll eventually get left behind. We’ve seen some major acceleration come with automation, how responsive ads & smart bidding are redefining our roles in the field. To master these changes is to understand how to utilize them […]
Over the past two weeks, we’ve looked at two core facets of any search campaign: writing ad text that’s designed to convert, and diversifying ad types to attract a wider audience. This week, I want to discuss the third part of the process: optimizing your campaigns to improve their performance. As every PPC marketer knows, […]
Many marketers who live and breathe ad spend value ROAS as the holy grail of advertising. For many, it’s a way of calculating and formulating next steps to achieve high(er) revenue. While this metric does forecast quite well, one question that arises is how useful it is for long-term growth. With the use of retargeting […]
DealerJazz, an AI-powered advertising platform for vehicle dealerships, has been custom-tuned to work elegantly with Optmyzr for greater efficiency and performance of their digital advertising campaigns. With the help of Optmyzr’s enhanced automation, DealerJazz was able to deliver supercharged content, yielding more relevant ad copy and better performance. Let’s read in detail how we empowered […]
Almost every brand and business relies on PPC to help them reach and sell to the right audiences. The key to doing so at scale is choosing dynamic, multi-faceted software that can help you achieve your goals. If you’re a PPC marketer, you’ve probably already come across several of these tools — and possibly even […]
While every marketer wants to leave their mark on the industry, very few become true experts. To be influential in the market today, you need to have credibility, and invest time and effort to hone your craft. The reward: Not only do you get a chance to be a part of something bigger, but you […]
In last week’s post, we talked about why it’s important to take the time to write ads that resonate with your target audience — and to update them periodically. So you’ve written some ads and they’re performing well. How do you take it to the next level and move the performance needle? This week, I’ll […]
Running a PPC agency is challenging enough. Clients have to be kept happy, your teams have to stay on top of hundreds of fluctuations, and ad platforms are constantly changing and adding features to their mix. Throw in something as unexpected as a pandemic and it can be easy to feel like you’re drowning. So […]
Write ads. Get clicks. Make money. Simple, yes. Easy, not at all. Across this three-part search ad masterclass, I’ll share insights I’ve picked up from working with some of the world’s most successful PPC strategists. Insights that will help you: Create and optimize successful ad text Decide which types of ads will get you the […]