Advertising your business online can be intimidating. There are so many options available that it can be tough to figure out your first move. If you ever wished you had a step-by-step guide to figuring out your first steps in PPC, look no further. We picked one platform to start with — Google Ads, because […]
It doesn’t matter how well your PPC accounts are performing — great marketers and agencies always want to do better. But better takes time, right? Not when you have a tool like Optmyzr at your disposal. Our PPC management platform enables users to get better results from their Google search and shopping ads in just […]
We all have repetitive PPC management tasks we wish we could automate and get off our daily to-do lists. Fortunately, there are several options for PPC advertisers to achieve this, like Google Ads’ Automated Rules, and Optmyzr’s Rule Engine. In working with hundreds of customers in my two years at Optmyzr, I noticed many advertisers […]
We all know the power of good video. People use the moving picture to sway opinion, win hearts, and tell stories. In a marketing setting, it brings consumers as close to a brand or product as the online experience will allow. But video continues to be ignored by many businesses for a variety of reasons […]
In a world where people can’t always go out to make a purchase, e-commerce is more important than ever. We’ve been buying clothes, shoes, electronics, and many other categories of products online for several years. Now, we’re seeing surging demand for new ones — groceries, home entertainment, educational products, and office equipment to name a […]
While many locations are exiting lockdown restrictions and business has been allowed to resume, the realities of the pandemic mean that many people are still unable or unwilling to shop in person. But that doesn’t necessarily mean demand is lower. Enter e-commerce: the reigning champion of helping businesses make money through the internet. This week […]
Earlier this year, Google made an announcement that changed the way advertisers perceived Shopping campaigns. By making Google Shopping listings free, the world’s largest advertising network forced everyone selling tangible products to rethink their PPC strategies. Suddenly, this component of the Google advertising network became much more attractive. At first, brands and PPC marketers were […]
If you joined us for PPC Town Hall this week, you probably noticed that we look different! Everyone is combating Zoom fatigue, so we streamlined the show to be more visually engaging and appealing. Joining us for the first new-look PPC Town Hall were two of the most insightful experts in paid search: Ann Stanley […]
After a break last week, PPC Town Hall returned on May 27 with a revamped format. With the ‘doom and gloom’ phase of the pandemic behind us, PPC marketers are increasingly focused on solutions. Going forward, PPC Town Halls will be more topical and focus on key areas of concern, with actionable advice to help […]
The last time we sat down with Google to talk shop, the discussion found its way to managing PPC campaigns during the COVID-19 pandemic. With supply chains disrupted and business models being tested, companies around the world are facing a variety of new conditions. And though the results aren’t uniform, what’s consistent is how every […]