Machine Learning (ML), Artificial Intelligence (AI) and Automation are three trending topics in the industry today. It’s an accepted fact that automation is here to stay so it’s our job to learn how to make the most of it for our PPC accounts. In my book “Digital Marketing in an AI World”, I explain that […]
Responsive Search Ads (RSAs) were announced by Google Ads last year and are now available for all advertisers globally. This new ad format allows you to enter up to 15 headlines and 4 descriptions, all of which should work together to produce a compelling ad. If you’ve been holding off on adding RSAs to all […]
As the Spring conference season winds down, in-the-know search marketers have a lot of fresh insight following a packed SMX Advanced in Seattle. Start-to-finish, organizers and everyone at Third Door Media hosted another powerful elite search marketing event. The impact of machines, artificial intelligence, data, and ongoing innovations from Google and Bing were evident across […]
Search marketing is at an interesting place in its evolution. The industry is maturing, but at the same time evolving at speeds more like a Silicon Valley startup. We find ourselves in the midst of yet another era of hyper-fast innovation and change, leaving marketers with a whole new set of challenges to figure out. […]
The Optmyzr team is excited to see our cofounding CEO, Fred Vallaeys, publish a new book: “Digital Marketing in an AI World”. It’s now out and available on Amazon for Kindle and in Paperback. The book explores the impact of artificial intelligence and machine learning – specifically how it is changing the world for PPC […]
Sitting in the front of the main keynote today, it’s clear Google Marketing Live is an essential experience for anyone who works in the PPC trenches. Let’s face it – Google Ads will continue to change at breakneck pace and introduce changes that can make or break a PPC pro’s next few months. It’s essential […]
Microsoft product teams shed some light on their automation roadmap for the coming year. Automation features in beta Maximize conversions and target CPA bid strategies for DSA campaigns Responsive search ads (RSAs) Automation features coming soon Maximize Clicks bid strategy for shopping campaigns Option to select which conversions to include for conversion based automated bidding […]
The role and relevance of PPC in the broader digital advertising mix just got a little bigger today (okay…maybe a LOT bigger). This week, Microsoft is unveiling a newly branded “Microsoft Advertising” and is shedding the more-limiting “Bing Ads” monniker. We’re already seeing this is more than just a name change. Microsoft is rolling out […]
Are you wasting time working on tasks that could be automated? That’s the exact question I asked myself several years ago, before making the switch from a manual account management process to an automated one. Conversion Hut is slightly different to most marketing agencies. We only focus on two areas – PPC Ads and Conversion […]
Google is finally putting the venerable Average Position metric out to pasture. It’s one of the oldest metrics on the books for PPC pros and a mainstay on client reports for many years. After all these years, did the metric really help? Maybe not that much. Many PPC pros have become a bit numb to […]