resources

Featured

Latest

Filter By

Dec 03, 2021 Search Ads Google Ads PPC Strategy

The Optmyzr study on Responsive Search Ad performance: Statistics, insights & best practices

Gone are the days when you could ignore Responsive Search Ads (RSA) and instead build PPC ad copy that shows up exactly …

Ashwin Balakrishnan

Senior Marketing Manager

All Posts

Nov 25, 2021 PPC 101 Amazon Ads Google Ads

PPC Ad Formats: Search, Shopping, Display, Video & More for Google, Microsoft & Amazon Ads

When setting up a campaign, you need to choose the campaign type that best suits your marketing goals, brand strategy, …

Radhika Shenoy

Content and Product Marketer

Nov 16, 2021 Optmyzr PPC Strategy

How to Optimize Your Smart Shopping Campaigns

Classic paid search was about controlling levers.

Ashwin Balakrishnan

Senior Marketing Manager

Nov 10, 2021 Optmyzr Updates

What’s New in Optmyzr: October 2021

Our Q4 kickoff revolved around one core objective: making life less stressful and more manageable for PPC experts.

Aayushi Bhandari

Product Manager

Nov 09, 2021 Optmyzr PPC Strategy

How to Make Your Shopping Campaigns Profitable

Everybody loves e-commerce. For buyers, it offers unparalleled convenience and control.

Ashwin Balakrishnan

Senior Marketing Manager

Nov 04, 2021 PPC Strategy Guest Post

How to Use First-Party Data for PPC Campaigns

Data is increasingly becoming an asset to companies.

Nick Brown

Founder & CEO - accelerate

Nov 01, 2021 Optmyzr PPC Strategy

How to Improve ROAS in Your PPC Campaigns

Search advertising is typically easier when you have deep pockets.

Ashwin Balakrishnan

Senior Marketing Manager

Oct 27, 2021 Optmyzr PPC Strategy

Optmyzr Spend Projection vs. Google Budget Reports: More Than Just Visualization

The behavior of your PPC budget is crucial to getting your strategy right, and the new Budget Report in Google Ads …

Aayushi Bhandari

Product Manager

Oct 26, 2021 Optmyzr PPC Strategy

Campaign Experiments by Optmyzr: Google Ads Experiments Made Easy

Google Ads experiments are a great way to test ideas, hypotheses, and changes before applying them to existing Search …

Aayushi Bhandari

Product Manager

Oct 07, 2021 Optmyzr Updates

What’s New in Optmyzr: Q3 2021

It’s been a busy quarter for us at Optmyzr, building PPC tools that help save time and hassle.

Aayushi Bhandari

Product Manager

Oct 04, 2021 Ecommerce PPC Strategy

Optmyzr's Q4 2021 Holiday Season Guide to Search & Shopping PPC

Q4 2021 is upon us and it’s shaping up to be one of retail’s biggest ever holiday seasons.

Ashwin Balakrishnan

Senior Marketing Manager

Oct 02, 2021 Amazon Ads PPC Strategy

5 Optimizations to Boost Amazon PPC Profitability

$15.73 billion – that’s billion with a big ol’ B – is how much Amazon made from PPC advertising through its online …

Ashwin Balakrishnan

Senior Marketing Manager

Oct 01, 2021 Google Ads PPC Strategy

Latest Google Ads Updates: Updated Keyword Matching Processes and Attribution Model Changes

Google Ads dropped two big announcements recently, including an update to how keywords match queries and a change to the …

Frederick Vallaeys

Co-Founder & CEO