Optimizations
Smart Shopping
6 Google Smart Shopping Optimizations to Improve Profitability
If you’ve ever used the Smart Shopping feature in Google Ads, you know how easy and quick it makes e-commerce. Smart …
Aayushi Bhandari
Product Specialist
Optimizations
Smart Shopping
Optmyzr
03 Mar 21If you’ve ever used the Smart Shopping feature in Google Ads, you know how easy and quick …
05
Google Analytics
Attribution
PPC Town Hall
Optmyzr
25 Feb 21As PPC advertisers, you need to constantly monitor and measure your marketing initiatives. …
05
Automation
Agency
PPC Town Hall
Optmyzr
11 Feb 21A common theme that we’ve all been talking about is how Google keeps automating more and …
05
match types
keywords
google ads
05 Feb 21If you were hoping 2021 would be a hard reset on last year’s paid search woes, we don’t …
05
PPC Town Hall
Education
Smart Shopping
Optmyzr
29 Jan 212020 was anything but a normal year. The pandemic slowed day-to-day life as we know it, …
05
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Attribution
PPC Town Hall
Optmyzr
PPC Town Hall 34: 5 Insights to Attribution & Google Analytics
As PPC advertisers, you need to constantly monitor and measure your marketing initiatives.
Frederick Vallaeys
Co-founder & CEO
Automation
Agency
PPC Town Hall
Optmyzr
PPC Town Hall 33: Succeeding as an agency in an automated PPC world
A common theme that we’ve all been talking about is how Google keeps automating more and more of the things that we as …
Frederick Vallaeys
Co-founder & CEO
match types
keywords
google ads
Google Ads is phasing out Modified Broad Match keywords — here's what to do
If you were hoping 2021 would be a hard reset on last year’s paid search woes, we don’t blame you for feeling like …
Frederick Vallaeys
Co-founder & CEO
PPC Town Hall
Education
Smart Shopping
Optmyzr
PPC Town Hall 32: Tackling shopping ads and e-commerce in 2021
2020 was anything but a normal year.
Frederick Vallaeys
Co-founder & CEO
Google Ads
Microsoft Ads
Roundup
Guest Blog
Jan 2021 Paid Advertising Roundup from Mabo: New in Google, MSFT & Facebook
January 2021 is the kickstart for a new year of rising opportunity, in the hopes that we can build on our foundations …
Andy Donaldson
Guest Blogger
Optmyzr
PPC Automation
Education
PPC Town Hall
Thought Leadership
PPC Town Hall 31: Expectations for PPC in 2021
It’s 2021, and whether you’re a marketer or an agency, you would be preparing for yet another thrilling year …
Frederick Vallaeys
Co-founder & CEO