Performance Max for Ecommerce: Evaluate Your Campaign Performance With This 44-Point Checklist
It’s no secret that Performance Max campaigns present limitations in terms of data and insights we can pull from them.
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30 Nov 22It’s no secret that Performance Max campaigns present limitations in terms of data and …
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08 Nov 22If your PPC campaign is suffering from high impressions and low CTR ailment, negative …
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08 Nov 22It feels like we’ve turned a corner on PPC automation.
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03 Nov 22Account management is a necessary task that all PPC managers have to perform on a regular …
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6 Powerful Tools to Optimize Your Google and Microsoft Responsive Search AdsCheck out these 6 powerful tools to optimize your Google and Microsoft Responsive Search Ads.
Check out these 6 powerful tools to optimize your Google and Microsoft Responsive Search Ads.
Tanya Michael
(Optmyzr)
Content Marketer
Tanya Michael (Optmyzr)
Content Marketer
Google Ads Negative Keywords: 5 Effective Strategies for Ecommerce PPC CampaignsLearn what negative keywords are and the strategies to effectively use them in your ecommerce PPC campaigns.
Learn what negative keywords are and the strategies to effectively use them in your ecommerce PPC campaigns.
Nicholas Woodward
(PACK & SEND)
Country Manager
Nicholas Woodward (PACK & SEND)
Country Manager
What’s New in Optmyzr: October 2022
Ashwin Balakrishnan
(Optmyzr)
Senior Marketing Manager
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
4 Campaign Hygiene Optimizations for PPC Advertising Success
Account management is a necessary task that all PPC managers have to perform on a regular basis.
Will Gray (WebMechanix)
Associate Marketing Director, Paid Search
Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022We've teamed up with Google to bring to you 6 tips to help you better prepare for this holiday season.
We've teamed up with Google to bring to you 6 tips to help you better prepare for this holiday season.
Vimal Bharadwaj
(Optmyzr)
Content Marketing Manager
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager
Google Ads Quality Score: What is it and why it still deserves your attention in 2022Quality Score in Google Ads is still relevant. Read how it impacts your ad rank and CPC.
Quality Score in Google Ads is still relevant. Read how it impacts your ad rank and CPC.
Ashwin Balakrishnan
(Optmyzr)
Senior Marketing Manager
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
Performance Max: 5 Effective Ways to Safeguard Your Campaigns This Holiday SeasonHere are 5 effective ways to safeguard your Performance Max campaigns this holiday season.
Here are 5 effective ways to safeguard your Performance Max campaigns this holiday season.Vimal Bharadwaj
(Optmyzr)
Content Marketing Manager
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager
What’s New in Optmyzr: September 2022
It’s remarkable how quickly we’ve all had to adjust to the new realities of advertising with Google and other ad …
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
How PPC Marketers Can Make the Most of Google Analytics 4Learn how PPC marketers can smoothly migrate and make the best use of Google Analytics 4.
Learn how PPC marketers can smoothly migrate and make the best use of Google Analytics 4.Vimal Bharadwaj
(Optmyzr)
Content Marketing Manager
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager
4 Easy Steps to Add Your Universal Analytics Conversions to Google Analytics 4In this article, you'll learn 4 easy steps to add your conversions from Universal Analytics to Google Analytics 4.
In this article, you'll learn 4 easy steps to add your conversions from Universal Analytics to Google Analytics 4.
Frederick Vallaeys
(Optmyzr)
Co-Founder & CEO
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
What’s New in Optmyzr: July and August 2022
Ad platforms have been busy rolling out automation updates over the past couple of months.
Ashwin Balakrishnan (Optmyzr)
Senior Marketing Manager
Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow
Google’s Smart Bidding has evolved over the years to have a better understanding of what works for many PPC accounts.
Vimal Bharadwaj (Optmyzr)
Content Marketing Manager