On the heels of great sessions and networking at this year’s two Friends of Search events in Amsterdam, Optmyzr is gearing up for back-to-back SMX sessions you won’t want to miss in February. SMX West always draws a great crowd of search marketers from around the country. We celebrate all skill levels and those of […]
Would you like to use additional business data like profit margins to structure your shopping campaigns and set bids? Is there any information missing in your merchant feed which you’d like to incorporate into your campaign structure? If your answer to the above questions is yes, then supplemental feeds are the solution for you. Supplemental […]
PPC Hero Summit is just around the corner, and I hope you take time to attend a webinar session I’m doing Feb. 12 with my good friend and fellow PPC veteran Jeff Baum of Hanapin Marketing. Jeff and I will help PPC pros decipher one of the most confusing (and sometimes feared) aspects of PPC […]
AI and machine learning-driven automations are responsible for big changes to how search marketers run their accounts. Make no mistake, smart marketers are those who leverage this new technology and operate at the forefront of where Google, Bing, Amazon, and Facebook are taking us. Keeping control over PPC in an ever-more automated world is both […]
Holiday shopping season has seemingly become a “winner take all” proposition in the world of PPC. Think of it as the Fall playoff season leading up to the big championship game in December. Brands are scrapping for every click, every lead, every conversion. Mistakes can be devastating to the end goal. And with each passing […]
I had an illuminating conversation about Amazon Ads and PPC with an industry colleague recently, not long after we announced Optmyzr’s new Amazon Ads functionality. Our discussion shined a spotlight on a potential emerging threat for PPC pros – channel complacency. Understandably, a lot of people in our space are deeply rooted in Google and […]
In a previous blog post, we walked you through how you could manage bids by weather using Optmyzr’s Rule Engine and its spreadsheet capability. Today we will be doing a similar walkthrough but focused on how to integrate and use Google Analytics to optimize your Google Ads account using the Rule Engine. For this example, […]
Online advertising can get expensive but thankfully the ad engines like Google, Bing and Amazon all have controls that help advertisers keep costs at the right level for their business goals. In this post I’ll share how to use your profit margin in conjunction with either target ROAS (tROAS) or target ACOS (tACOS) to achieve […]
“Stacked bidding” or “Tiered Bidding” is a strategy in which the same keyword is added in multiple match types to better control costs. The closer a query is to a keyword, the higher the chance that it could lead to a conversion, hence the more an advertiser is willing to spend. Looks Simple, Where’s the […]
Optimizing your bids and budgets is most definitely an important part of successful account management, however, even great bids with a precise budget can perform negatively if the ad’s text doesn’t really catch any attention. To better manage your ads from every angle, we have created a tremendously powerful tool that’ll help you analyze not […]