In the past few weeks, search behavior – much like the rest of the world – has turned upside down in an unexpected and unprecedented manner. Whereas airlines might have normally seen a lot of searches related to flights for summer vacations, now they’re seeing entirely new search terms related to cancelations and COVID-19. With […]
We are living in strange times. Just a couple of short weeks ago, we had packed sports arenas, sold-out concerts, major industry conferences, crowded malls, and a secondary worry of “what is this Coronavirus thing all about?” Today, the best we can enjoy for TV sports are reruns of classic games on ESPN, restaurants (ones […]
On the heels of great sessions and networking at this year’s two Friends of Search events in Amsterdam, Optmyzr is gearing up for back-to-back SMX sessions you won’t want to miss in February. SMX West always draws a great crowd of search marketers from around the country. We celebrate all skill levels and those of […]
Would you like to use additional business data like profit margins to structure your shopping campaigns and set bids? Is there any information missing in your merchant feed which you’d like to incorporate into your campaign structure? If your answer to the above questions is yes, then supplemental feeds are the solution for you. Supplemental […]
PPC Hero Summit is just around the corner, and I hope you take time to attend a webinar session I’m doing Feb. 12 with my good friend and fellow PPC veteran Jeff Baum of Hanapin Marketing. Jeff and I will help PPC pros decipher one of the most confusing (and sometimes feared) aspects of PPC […]
AI and machine learning-driven automations are responsible for big changes to how search marketers run their accounts. Make no mistake, smart marketers are those who leverage this new technology and operate at the forefront of where Google, Bing, Amazon, and Facebook are taking us. Keeping control over PPC in an ever-more automated world is both […]
Holiday shopping season has seemingly become a “winner take all” proposition in the world of PPC. Think of it as the Fall playoff season leading up to the big championship game in December. Brands are scrapping for every click, every lead, every conversion. Mistakes can be devastating to the end goal. And with each passing […]
I had an illuminating conversation about Amazon Ads and PPC with an industry colleague recently, not long after we announced Optmyzr’s new Amazon Ads functionality. Our discussion shined a spotlight on a potential emerging threat for PPC pros – channel complacency. Understandably, a lot of people in our space are deeply rooted in Google and […]
In a previous blog post, we walked you through how you could manage bids by weather using Optmyzr’s Rule Engine and its spreadsheet capability. Today we will be doing a similar walkthrough but focused on how to integrate and use Google Analytics to optimize your Google Ads account using the Rule Engine. For this example, […]
Online advertising can get expensive but thankfully the ad engines like Google, Bing and Amazon all have controls that help advertisers keep costs at the right level for their business goals. In this post I’ll share how to use your profit margin in conjunction with either target ROAS (tROAS) or target ACOS (tACOS) to achieve […]