After a break last week, PPC Town Hall returned on May 27 with a revamped format. With the ‘doom and gloom’ phase of the pandemic behind us, PPC marketers are increasingly focused on solutions. Going forward, PPC Town Halls will be more topical and focus on key areas of concern, with actionable advice to help […]
The last time we sat down with Google to talk shop, the discussion found its way to managing PPC campaigns during the COVID-19 pandemic. With supply chains disrupted and business models being tested, companies around the world are facing a variety of new conditions. And though the results aren’t uniform, what’s consistent is how every […]
When it comes to my clients, I have noticed a clear distinction between the winners and losers of e-commerce during this crisis. The changes in the consumer landscape, as a result of the Coronavirus, are affecting different industries in seemingly polar opposite ways. The current state of commerce can be either a major advantage or […]
Anyone who’s ever done strength training knows the challenge of overcoming a plateau. Once your body gets used to a certain regimen, it’s important to scale up your activity level — but without hurting yourself by doing too much too soon. The same logic applies to scaling your PPC budget. When your account is already […]
In paid search marketing, we consistently see marketers talk about the different levels of the marketing funnel: awareness, consideration, decision, or, top of the funnel, middle of the funnel, and the bottom of the funnel. Unfortunately, this way of thinking is most of the time inaccurate. The issue with the process is that the consumer’s […]
One of the most rewarding things about PPC Town Hall is how support and demand for our webinar isn’t just restricted to a few markets. And recently, we found out that the PPC community in Australia was missing out on joining us live. That’s all the reason we needed to move this week’s webinar to […]
As the doom and gloom of COVID-19 fades, we’re hearing fewer conversations about troubleshooting and more about solving problems. The world is settling into its ‘new normal’ — at least for the near future. Google is playing a key role in helping PPC professionals shift from just weathering the storm to being creative once more. […]
For the past six weeks, we’ve discussed how to adjust to this new normal and find hope in difficult situations. With signs of life starting to creep back into the digital advertising space, this week’s episode focused on solutions as we start to emerge from the sense of doom. The panel for episode 6 included: […]
There’s no company that isn’t affected by COVID-19. Whether it’s lower than usual demand or a supply chain that’s unable to keep up, every business must adjust the way they advertise to the people who buy their products and services. Customers understandably have high expectations that companies will provide value and act responsibly during this […]
The past six weeks or so have been transformational in so many ways. Businesses, agencies, and individuals face uncertainties and challenges unlike anything we’ve experienced in the modern era. Tough times always present monumental burdens for marketers. Knee-jerk reactions often include rapid reductions or eliminations of spend. Agencies worry about staying in business. Marketers worry […]