Optmyzr Blog

10 Optmyzr Reporting Features You Don’t Want to Miss

Geetanjali Tyagi

Co-Founder & COO



Take a look at the top reporting features in Optmyzr that you absolutely shouldn’t miss!

1. Multiple date range options

Most reporting tools only give you the option to add one or two date range options in reports. With Optmyzr’s report designer you can include as many date range options as you want in a single report. These can be absolute or relative date ranges so you can automatically schedule reports. For example, you can have data for last month, month before last, last month last year in the same report.

Date and Campaign Selector

2. Campaign, label and account level reporting

We understand that if you’re using labels in AdWords, you want to be able to report on them. In the report designer, you have the option to report at the account, campaign and label level. What makes this feature really cool is that you can have all three levels in the same report. For example, you can compare performance of your branded and non-branded campaigns or one category of products with another in the same report. Also, if you want to use labels for reporting but don’t want to create them in AdWords, you can use Optmyzr labels.

3. Navigator in Report Designer and PDF reports

This is probably one of our most hidden features 🙂 While creating a report in the report designer, you can navigate between the different sections of the report using the report navigator on the right side. You can also change the position of different sections in the report by simply dragging and dropping them. The report navigator is available in the actual report when you share the report as a PDF as well as when you share it as a link.

Report Navigator

4. Create reporting dashboards

Our Pro plan users can share links to reports and they can now also schedule links to be updated on a schedule. This helps you create a reporting dashboard that can be updated on a schedule (every day, every week or every month) and you can also see the last 10 reports on the link.

Creating Dashboards

5. Include image ads in reports

When you’re running image ads in an account you want to be able to actually show the image ads in the report instead of just names. The Top Image Ads widget in the report designer lets you do exactly that. You can show the top image ads by cost or traffic in the report. If you share a link to the report, you can also show ads with animation!

6. Custom filters for Google Analytics

Custom filters in the Google Analytics widgets make it easy to report on very specific data. For example, you can only show data for the traffic you received from Facebook or, only include Analytics data for certain campaigns in your AdWords account. For more details on how to set up custom filters, read this article.

GA Custom Filters

7. Date range insertion

If you’re scheduling reports, it is essential to be able to automatically insert the correct date. You can automatically insert dates using the date range insertion feature in any text box in the report. What makes this feature really cool is that you can insert the date in any format. For example, you can choose to display the date like September 1 – September 30, 2015 or just September 2015. Read more about the different date formats here.

8. Segment performance in a single chart

Compare performance across different segments (campaigns, ad groups, networks, devices) of your AdWords account in a single chart using the Segment Line Chart widget. This widget works with campaign level labels so you can see the performance for all campaigns under a given label on the same chart. You can also see how a single product category is performing on different devices.

Segment Line Chart

9. Include external data

To make sure you can include data from different sources, we have the Image Box widget that lets you insert screenshots. You can take a screenshot of the chart or table you would like to include in the report and insert it in the template.

10. Margin up for cost data

This feature lets you mark up the cost related data in a report by a certain percentage. This feature is available in Optmyzr’s Report Designer and can be selectively enabled in accounts. Please feel free to send us an email on if you would like to enable it on your account.