Ad Strength for Responsive Search Ads: What Is It & Why You Shouldn’t Worry About It
If you’re a PPC Advertiser you’re certainly no stranger to scores in your ads account, for example, quality …
Frederick Vallaeys
Co-Founder & CEO
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17 May 22If you’re a PPC Advertiser you’re certainly no stranger to scores in your ads …
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Responsive Search Ads
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10 May 22Responsive Search Ads (RSAs) are text ads that allow PPC marketers to create multiple …
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Google Ads
22 Apr 22Back in 2018, Google Ads introduced a metric called Optimization Score that can be …
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07 Apr 22Having a cost-effective business can help aid your PPC campaign efforts. How? By saving …
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Ecommerce
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05 Apr 22Are you looking for a helpful guide on how to increase ecommerce conversions? You’ve …
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Google Responsive Search Ads: Here’s Everything You Need to Know
Responsive Search Ads (RSAs) are text ads that allow PPC marketers to create multiple headlines and descriptions that …
Vimal Bharadwaj
Content Marketing Manager
Improve Google Ads Optimization Score: 8 Tips to Help Your Ads Perform at Their Full Potential
Back in 2018, Google Ads introduced a metric called Optimization Score that can be accessed from the “Recommendations” …
Sukanya Chatterjee
Customer Success Executive
5 Ways to Reduce Ecommerce Fulfillment Costs Without Sacrificing Quality
Having a cost-effective business can help aid your PPC campaign efforts.
Jake Rheude
Vice President of Marketing
Want to Increase Your Ecommerce Conversion Rate? Learn the 5 Factors That Influence It.
Are you looking for a helpful guide on how to increase ecommerce conversions?
Vlad Shvets
Growth Manager
What’s New in Optmyzr: March 2022
Rule Engine strategies for Budgets Analyze the performance of your campaign budgets and shared budgets, and tweak the …
Radhika Shenoy
Content and Product Marketer
Improve your search and shopping PPC campaigns in just 2 weeks
It doesn’t matter how well your Google Ads accounts are performing – great marketers and agencies always want to do …
Ashwin Balakrishnan
Senior Marketing Manager
Take Your Ad Spend Further with Value-Based Bidding in Optmyzr
When the decisions you make impact thousands of people and businesses, you have to take them seriously – no matter how …
Ashwin Balakrishnan
Senior Marketing Manager
PPC Town Hall 51: Top Women in Digital Marketing Share Their Success Stories
Last week, on the occasion of Women’s Day, we premiered a special PPC Town Hall episode where we spoke to three …
Vimal Bharadwaj
Content Marketing Manager
What’s New in Optmyzr: February 2022
Campaign Automator: First Optmyzr tool to be moved to the new Google Ads API As was already mentioned, Optmyzr is in the …
Radhika Shenoy
Content and Product Marketer
PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads
Expanded Text Ads out. Responsive Search Ads in.
Vimal Bharadwaj
Content Marketing Manager
PPC Town Hall 50: Automation Layering Is the New PPC Insurance
We’re at a point in PPC where automation is doing most of the work we used to do.
Vimal Bharadwaj
Content Marketing Manager
Offline Conversion Tracking Just Got a Whole Lot Easier with Enhanced Conversions from Google
Advertisers have a slew of best practices to choose from when optimizing their PPC accounts.
Frederick Vallaeys
Co-Founder & CEO