resources

Make Better PPC Decisions With Analytics Data

Optmyzr Aug 14, 2014

Frederick Vallaeys

I recently hosted a Hangout On Air for Google Partners and wrote a post on Search Engine Land about how you can get better results in AdWords by using data from Analytics. � In AdWords, you are usually limited to seeing only data about how many clicks turn into conversions and at what CPA. By adding Analytics data to the mix, it’s possible to gain insights into WHY some clicks turn into customers and others don’t. You can also use Google Analytics to do attribution modeling to better understand how PPC ads contribute to the success you may be seeing in other channels.

Read the complete article about using Analytics and AdWords together on SearchEngineLand.com� or watch the video from the session I hosted for Google Partners.


Author

Frederick Vallaeys

Take control of PPC and save time with our PPC expert's toolkit.

You Might Also Like...

Oct 16, 2014 Optmyzr Reporting
Still using static AdWords reports?
Static AdWords reports limit the amount of information you can include or, you run the risk of including so much data …

Geetanjali Tyagi