Everything PPC

Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022

We've teamed up with Google to bring to you 6 tips to help you better prepare for this holiday season.

What’s New in Optmyzr: September 2022

How PPC Marketers Can Make the Most of Google Analytics 4

Learn how PPC marketers can smoothly migrate and make the best use of Google Analytics 4.

4 Easy Steps to Add Your Universal Analytics Conversions to Google Analytics 4

In this article, you'll learn 4 easy steps to add your conversions from Universal Analytics to Google Analytics 4.

What’s New in Optmyzr: July and August 2022

Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow

Optimizing Campaign ROI: How WebMechanix used value-based bidding to get the best leads

Find out how digital marketers WebMechanix used a value-based bid strategy to maximize the value of their Google Ads …

Navigating Change in PPC: 6 Keys to Help PPC Marketers Adapt to Change

Change isn’t always easy in PPC but, as Sarah Stemen writes, when each of us start looking at new ways to become the …

Agile Target Layering: What It Is and How It Helps Maximize Your PPC Profits

How to Monitor New Search Queries in Google Ads Easily

In this article, you'll learn how to monitor your new search queries in Google Ads using the Rule Engine.

What’s New in Optmyzr: Q2 2022

Thinking Outside the Box: How to Automatically Change Daily Budgets on Specific Dates