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Optmyzr's Q4 2021 Holiday Season Guide to Search & Shopping PPC

ECOMMERCE PPC STRATEGY

Optmyzr's Q4 2021 Holiday Season Guide to Search & Shopping PPC

Ashwin Balakrishnan

Ashwin Balakrishnan (Optmyzr)

October 4, 2021

Latest Google Ads Updates: Updated Keyword Matching Processes and Attribution Model Changes

GOOGLE ADS PPC STRATEGY

Latest Google Ads Updates: Updated Keyword Matching Processes and Attribution Model Changes

Frederick Vallaeys

Frederick Vallaeys (Optmyzr)

October 1, 2021

Why container shipping delays are a big deal for eCommerce PPC in 2021

ECOMMERCE PPC STRATEGY

Why container shipping delays are a big deal for eCommerce PPC in 2021

Last year, everything changed. Is this the “new normal”? Will things go back to the way they were? Or is there more …

Frederick Vallaeys

Frederick Vallaeys (Optmyzr)

September 28, 2021

How Lead Tracking Can Improve Google Ads ROI

GOOGLE ADS GUEST POST

How Lead Tracking Can Improve Google Ads ROI

Mac Mischke

Mac Mischke (WhatConverts)

September 21, 2021

8 Engagement Trigger Ideas to Use In Your Retargeting Campaigns

RETARGETING GUEST POST

8 Engagement Trigger Ideas to Use In Your Retargeting Campaigns

Adelina Karpenkova

Adelina Karpenkova (Joinative)

September 15, 2021

Optmyzr Update Log – September 2021

Optmyzr Update Log – September 2021

Aayushi Bhandari

Aayushi Bhandari (Optmyzr)

September 7, 2021

Google to Sunset Expanded Text Ads: Here’s How to Build Good Responsive Search Ads

SEARCH ADS PPC STRATEGY

Google to Sunset Expanded Text Ads: Here’s How to Build Good Responsive Search Ads

Ashwin Balakrishnan

Ashwin Balakrishnan (Optmyzr)

September 2, 2021

All About Value Rules: Bid Adjustments for Smart Bidding in Google Ads

BID MANAGEMENT SMART BIDDING

All About Value Rules: Bid Adjustments for Smart Bidding in Google Ads

Frederick Vallaeys

Frederick Vallaeys (Optmyzr)

August 23, 2021

So Google Ads is hiding your PPC data. What now?

GOOGLE ADS PPC STRATEGY

So Google Ads is hiding your PPC data. What now?

Ashwin Balakrishnan

Ashwin Balakrishnan (Optmyzr)

August 18, 2021

How to Manage Jurisdiction-Specific Surcharges in Google Ads

How to Manage Jurisdiction-Specific Surcharges in Google Ads

Frederick Vallaeys

Frederick Vallaeys (Optmyzr)

July 30, 2021

What are Call Conversions in PPC Marketing?

CALL ADS GUEST POST

What are Call Conversions in PPC Marketing?

Elea Andrea Almazora

Elea Andrea Almazora (RingCentral)

July 27, 2021

Google Ads: How optimized targeting is different from audience expansion

GOOGLE ADS TARGETING

Google Ads: How optimized targeting is different from audience expansion

Frederick Vallaeys

Frederick Vallaeys (Optmyzr)

July 22, 2021

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