If you’re managing Amazon PPC across multiple accounts, multi-account reporting is likely one of the most time-consuming parts of the job.
Exporting CSVs from each account separately, combining performance data manually, keeping date ranges consistent across clients, and making sure the numbers add up before the report goes out. It adds up fast, every single week.
And unlike a high ACoS or a blown budget, it doesn’t show up as a metric you can fix.
So here’s a better system for building client-ready Amazon ad reports across all your accounts without starting from scratch every time.
💡Already managing multiple Amazon accounts? Before reporting on them, you need visibility across all of them. The All Accounts Dashboard puts every account you manage in a single view: audit scores, alerts, ACoS, TACoS, ROAS, and spend, without logging into each one individually. Think of it as the starting point before the report goes out. |
A system for cross-account Amazon PPC reporting
Step 1: Stop exporting Amazon ad data from each account separately
Most teams managing multiple Amazon accounts are likely logging into each one individually, pulling a CSV, and combining them manually. It’s repetitive and by the time it’s done across every account, a significant chunk of time is already gone before the actual reporting has even started.
The Multi-Account Report tool lets you connect multiple accounts to a single report template for Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, LinkedIn Ads, and Analytics.
Instead of logging into each account and pulling data out manually, you set up the connections once and the report pulls everything in from that point forward.
Step 2: Add your accounts using Account Selectors
When data from multiple accounts is being combined manually, structure tends to be the first thing that gets messy. Campaigns from different accounts end up together, metrics don’t always map cleanly, and the report ends up organized around how the data came out rather than how the client thinks about their business.
That’s not ideal when you’re presenting to a stakeholder who expects clarity.
Account Selectors let you add each account to the report and filter down to specific campaigns if needed.
If a client wants their product lines reported separately, you can add multiple selectors for the same account. Each one shows up as its own section in the report.
Step 3: Use multi-account widgets to roll everything up
Most clients and executives want one clean number at the top of a report before they dig into the details. That could be total spend, blended ACoS, or Overall ROAS. Getting there manually usually means combining numbers across multiple tabs or sheets, and that’s typically where errors tend to creep in unnoticed.
Multi-account widgets like KPI Multi-Account, Summary Multi-Account, and Top Campaigns Multi-Account aggregate data across every account selector you’ve added.
One rolled-up view, pulled together automatically.
Step 4: Schedule your Amazon PPC reports and stop thinking about it
Even a well-structured report has to be rebuilt every time if the process is manual.
Most teams are likely re-exporting, re-checking, and re-sending on a fixed schedule every week or month. Once the template is set up, it runs on a schedule.
Add a new account mid-quarter, add a selector, and the next report reflects it.
Build your multi-account Amazon PPC report with Optmyzr
The manual Amazon PPC reporting process works until it doesn’t.
Most agencies managing multiple Amazon accounts reach a point where the time it takes to pull, combine, and send reports every week starts to outweigh the time spent actually optimizing the accounts. That’s the problem this is built to solve.
If the system above sounds like something worth trying, the fastest way to see it in action is to start a 14-day fully functional free trial.
Connect your accounts, build your first multi-account report template, and see how much of the manual work goes away.
FAQs
1. What is the difference between ACoS and TACoS in Amazon advertising reports?
ACoS (Advertising Cost of Sale) measures ad spend as a percentage of ad-attributed revenue only. TACoS (Total Advertising Cost of Sale) measures ad spend as a percentage of total revenue, including organic sales. TACoS gives a more complete picture of how advertising is contributing to overall business performance, which is why it tends to be more useful in executive-level or client-facing Amazon PPC reports.
2. Can I report on multiple Amazon ad accounts without exporting CSVs?
Yes. Multi-account reporting tools let you connect multiple Amazon Ads accounts to a single report template and pull performance data automatically. Instead of logging into each account, exporting a CSV, and combining the data manually, you build the report structure once and the tool handles the data aggregation from that point forward, across accounts, campaigns, and platforms.
3. What metrics should an Amazon PPC report include?
A useful Amazon PPC report should cover the core performance metrics your client or stakeholder actually cares about: ACoS, TACoS, ROAS, CVR, total ad spend, ad sales, impressions, clicks, and conversions. For agencies reporting across multiple accounts, having these rolled up into a single view, rather than spread across separate account exports, makes the report significantly easier to read and act on.
