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Alexa and Optmyzr Steal the Show at Hero Conf

The PPC Hero Conference in Austin, Texas, just wrapped up and the event gives us all reason to reflect deeply…

Geetanjali Tyagi

Managing Negatives for Shopping Campaigns

Shopping campaigns work very differently from search campaigns. The biggest difference is that, unlike search campaigns, you can't specify the…

Geetanjali Tyagi

Optmyzr Express: Crank Out Top Optimizations Over Your First Cup of Coffee

As marketers, we all know that running successful PPC campaigns requires agility and speed when making crucial optimizations. You've likely…

Frederick Vallaeys

How to Bid By Weather and Other Offline Data

We hosted a webinar to show how the Rule Engine can be used to automate bid management based on external…

Frederick Vallaeys

How the Rule Engine Makes PPC Management Easier

We've recently made numerous enhancements to the Rule Engine so we organized two webinars to show how it can be…

Frederick Vallaeys

Finally An Easy Way To Create & Manage SKAGs

Single keyword ad groups—or SKAGs—are an AdWords strategy that puts one keyword in each of your campaign’s ad groups. SKAGs…

Frederick Vallaeys

PPC Automation = Agency Efficiency and Profitability

Running search ads is an easy sell for agencies, because clients like the measurability and control this medium offers. Then…

Frederick Vallaeys

A script to put any AdWords data in a spreadsheet

Optmyzr’s Rule Based Optimizations recently added the ability to integrate with any 3rd party data through Google spreadsheets. By connecting…

Frederick Vallaeys

Managing AdWords AND Bing Ads? New Functionality Streamlines Both

Anyone who has worked with Optmyzr knows our innovative platform has greatly streamlined and automated Pay-Per-Click campaign management for Google…

Team Optmyzr

Use Feed Analysis to Build AdWords Shopping Campaigns

Shopping campaigns are set up very differently from search campaigns in AdWords. The biggest difference is that technically your entire…

Geetanjali Tyagi