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Use the Rule Engine to Do That Optimization You Always Dreamed About, But Never Had Time For

Some PPC tools simply slap a different UI on existing capabilities from the engines but…

Frederick Vallaeys

How Templated PPC Reports Save Time

One of the things we do best at Optmyzr is help PPC experts save time…

Frederick Vallaeys

First there was Shark Week, now there is PPC Week

I have to admit, my favorite week of the year has always been Shark Week…

Frederick Vallaeys

Better Shopping Bids With the GRIP Structure

I’m the engineer behind our recently announced Shopping Attribute Bidder and I would like to show…

Soumyajit Das

5 Simple Ways To Increase Your Quality Score

Quality score is like an onion, or a parfait if you’re Donkey from Shrek, because…

David Johnson

Machine Learning Improves AdWords in 2017

At Google’s annual launch event for AdWords, Analytics, and DoubleClick, the key theme for 2017…

Frederick Vallaeys

Manage Shopping Ads More Efficiently

Today you will see some new tools for managing Shopping Ads in Optmyzr’s One-Click Optimizations™…

Frederick Vallaeys

Five Ways Optmyzr Tracks Quality Score that AdWords Can’t

Today Google announced the addition of seven new Quality Score (QS) fields in AdWords, including historical…

Frederick Vallaeys

Four Ways to Manage Your AdWords Search Queries

It doesn't matter how long you've been running search campaigns. One thing that never goes…

Esperanza Arriagada

Tools to Create Expanded Text Ads in AdWords

AdWords introduced expanded text ads (ETAs) last year and promised higher click-through rates for advertisers…

Madhurima Gupta