1. Michael Petito
    May 12, 2014 @ 10:28 am

    The conclusion that adding a modifier to all words in a keyword “makes it as good as a phrase match keyword” is terribly incorrect. A phrase match requires the words to be both present and in order, while a broad match with modifiers allows the words to be in any order (as long as they’re present).

  2. optmyzr.com
    May 13, 2014 @ 10:55 pm

    Yes, technically they are different. This observation is more for keyword phrases that have 3+ words. Just like the probability of getting traffic on a phrase match keyword with four or more words is low, the probability that four or more words that are marked with a ‘+’ sign show up together in a search query is also quite low. This makes them similar to phrase match in some respect. Such keywords are more likely to end up in the low search volume list.

  3. Abilio Caetano
    May 27, 2016 @ 5:18 pm

    good post. short and concise. I can add something more to this post, If any of you decide to use Modified Broad Match they still need to take care of negative keywords. To be productive I use adwords scripts to analyse and summarize relevant data to quickly find the most hurting negative keywords. I found a great script that creates statistics of combinations of keywords so you can find which keywords are the most irrelevant for your target audience. I share the script and a brief tutorial about how to use it in this post: http://abiliocaetano.com/how-to-find-negative-keywords-in-adwords/

  4. kingsley
    January 12, 2018 @ 8:15 pm

    thanks for sharing

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