If you’re not familiar with cricket, there’s a term called the “googly” that refers to a deceptive delivery from the bowler to the batsman. And earlier this week, Google pulled a googly of uniquely Google proportions. If you haven’t heard yet, only queries with a “significant” amount of traffic behind them will appear in your […]
Marketers fear automation, but Smart Bidding is a great example of how it actually helps. Teeming with data and interactions, Smart Bidding uses machine learning to create optimal bid strategies. And because it saves both time and money, it’s quickly become an important part of PPC. But there’s a (literally) dark side to it as […]
In the last couple of weeks, Google has both altered existing plans and announced new measures to deal with the ramifications of COVID-19 on PPC and paid search. Some of these aim to make campaign management a bit easier; others are in response to what agencies and advertisers are experiencing. Here’s our take on some […]
Using inventory filters in Google Shopping campaigns becomes a necessity if you have different campaigns for different categories or brands of products. In this blog post, I’ll talk about what inventory filters are, when they should be used and how to set them up. What are inventory filters? When you set up a shopping campaign, […]
AdWords recently introduced a new type of shopping campaign – Goal based Shopping Campaigns. These are similar to Universal App campaigns and are completely automated. To start a goal based shopping campaign, all you need to do is link your merchant center account, set a budget, upload products, and let Google know your country of […]
Optmyzr is proud to call out the latest accolades for our Co-Founder/CEO Frederick Vallaeys. He was named SEL Contributor of The Year at this year’s SMX West conference (Landy Awards). His articles on Search Engine Land (SEL) cover a variety of topics relating to PPC from analyzing how artificial intelligence (AI) is changing the world […]
The PPC Hero Conference in Austin, Texas, just wrapped up and the event gives us all reason to reflect deeply on dramatic changes happening in our industry. From voice assistants to artificial intelligence and machine learning, the way PPC pros interact with data and machines is changing at an incredible pace. During the Optmyzr keynote, […]
Shopping campaigns work very differently from search campaigns. The biggest difference is that, unlike search campaigns, you can’t specify the keywords that you would like to show your ads for. However, you can decide which keywords you don’t want to show for, by adding negatives at the ad group and campaign level. Usually the purpose of […]
Shopping campaigns are set up very differently from search campaigns in AdWords. The biggest difference is that technically your entire feed is part of each ad group in your shopping campaign. Unlike search campaigns where you choose the keywords that should be targeted, in shopping it is specifying what you don’t want to target and […]
Optmyzr has a new tool that will make it easy to restructure existing shopping campaigns to improve performance. Create GRIP Structure Tool In shopping campaigns, the product group is the level at which you can set bids. A product group can have any number of products. Having a granular shopping campaign structure lets you set […]
