Frederick Vallaeys

Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for He helps advertisers improve their search marketing results through, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.


    June 20, 2014 @ 9:20 am

    Totally out of nowhere came the tool, did not go to heroconf. Talk about meeting a need, a severe pain point. Thank you Frederick, Geetanjali and Manas, a great team!

  2. Harish Sharma
    December 25, 2014 @ 10:36 pm

    WOW. Very informative article which helped me to learn something new which I am learning now a days.

  3. Daniel Stewart
    September 21, 2017 @ 4:27 am

    Hey Frederick, Thanks this is just awesome. I am working for an AdWords agency and would suggest my manager to get this tool on board.

  4. Geetanjali Tyagi
    October 6, 2017 @ 5:06 am

    Hi Daniel! It’s great to hear you like Optmyzr. We released new tools for Shopping, so if you want to try them, you can subscribe to a free trial and have access to all the features for free!

Leave a Reply

Your email address will not be published. Required fields are marked *