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The Value Of Third-Party PPC Software Is Mostly Felt In Its Absence

PPC marketers tend to debate the value of third-party software — after all, why pay for tools when Google gives you everything you need?

The 2022 State of PPC report revealed that a surprising 63% of PPC marketers did not use any third-party software for PPC analysis and optimization. That means they rely solely on Google’s recommendations, manual analysis and optimization, and scripts.

It also means that 63% of PPC marketers left incredible opportunities on the table. 

Let’s be honest. Like any other business, Google’s prerogative is making more money. As the leading online ad platform, advertisers have no choice but to play by their rules and invest more money in ad spends to achieve their desired results.

The issue isn’t specifically the ad spends but rather the lack of transparency that prevents us from knowing what worked and how Google did it. That’s why depending solely on Google is not enough. 

Unlike most native platforms that prioritize their own growth and profits, you need someone in your corner who cares about making your campaigns successful and profitable.

The Operational Cost of Not Using Third-Party PPC Software

1. Wasted ad spend

Using a PPC tool makes it easier to save money by identifying and eliminating irrelevant keywords, low-performing ads, and poorly targeted campaigns.

2. Lost opportunities

A reliable PPC tool can assist you in identifying new opportunities to reach your target audience and generate more quality leads and sales.

3. Increased time and effort

Managing PPC campaigns manually can be both time-consuming and challenging. However, using a PPC tool can assist in automating many tasks, freeing up your time to concentrate on other important aspects of your business.

4. Poor data insights

Using a PPC tool makes tracking and analyzing your campaign data easier, enabling you to make informed decisions about your campaigns.

In addition, there are several intangible costs associated with not having third-party PPC support. For instance, failing to seize optimization opportunities in time can significantly impact your overall performance. One timely optimization can be the difference between wasted budgets and a highly effective campaign.

A prime example of the impact of such optimizations comes from Optmyzr’s client, Zeller Media. They managed to slash their CPCs by a substantial 18% for a prominent online job recruiter with just one strategic adjustment. 

With Optmyzr’s Quality Score Tracker tool, Zeller Media could easily monitor Quality Score metrics at various levels, from the account down to the keyword. This empowered them to pinpoint the precise elements of the Quality Score that were driving results.

Ultimately, whether you get Optmyzr or some other tool, there’s no denying the need for one.

But we understand that picking the right tool can be overwhelming and may feel like a big financial commitment if you’re unsure what you’re getting yourself into. That’s why we’ve put together some handy points to make the decision less daunting.

What PPC Tools Do You Need & How Much Do They Cost?

When it comes to PPC (Pay-Per-Click) tools, brands have three main options:

  1. Single-function tools
  2. Full management tools or
  3. Building their own tools

Building in-house PPC tools can be costly but offers a customized solution if resources are available.

The essential types of PPC tools include:

Optmyzr offers all these features at a lower cost than purchasing them individually. Instead of an average monthly cost of $1,900 for separate tools, Optmyzr provides all-in-one functionality starting at $249 per month up to $799 monthly, making it simple to manage everything in one platform.

We have another great article that compares various single-function software with Optmyzr, which includes reporting, budget management, and everything else you need for successful PPC management. Make sure to check it out to know the cost of individual tools vs. Optmyzr’s all-in-one benefit.

How Optmyzr Supports Advertisers, Not Just Their Ads

At Optmyzr, we care about the success of our advertisers just as much as they care about the success of their ads. We want to help you break free from the limitations of native platforms and create strategies that go beyond the status quo.

Without further ado, let’s dive into how Optmyzr puts advertisers first.

1. Reveal the insights in your performance data.

Our insight tools give you recommendations, patterns, and growth opportunities that may elude manual efforts. You can access audit tools and cause charts for a comprehensive account health assessment. You also get robust capabilities for search, shopping, budgets, bid management, and more.

2. Be in charge of your campaigns.

Optmyzr integrates directly with the Google Ads API, allowing you to make changes to search ads, shopping campaigns, Performance Max, display placements, manual and automated bid strategies, and more.

3. Apply your own layer of automation.

Optmyzr’s automation operates atop ad engines, giving you greater control over outcomes and allowing you to concentrate on genuine growth. Receive alerts to monitor performance and spending even in your absence. And our Rule Engine facilitates automation using straightforward “if/then” logic for more complex strategies.

4. Visualize your impact with data.

You can easily choose from various templates or construct custom reports using numerous widgets. Then, automate report delivery to inform your clients and bosses about your monthly contributions to business growth.

5. Optimize with confidence and peace of mind.

Connecting an ad account with Optmyzr is swift and completely secure, taking less than five minutes. Only you and your team can modify your campaigns. And we give you support for all major ad platforms – Google, Microsoft, Meta, and Amazon.

Optmyzr makes it easy to manage every aspect of PPC. It is designed for everyone on your team, from account managers to analysts to strategists. 

As we approach the big shopping season, now is the perfect time to test and try out our tools and features to find what works best for you. This will help you maximize your investment, achieve your marketing goals, and avoid expensive missteps when it is go time.

Make Your Investment Today, Get 25% Off the Next Year

Here’s another reason to try Optmyzr now: our limited-period  10th Anniversary Sale!

When you subscribe to the annual plans for Pro and above, you’ll get 3 months free. That’s a 25% discount compared to the respective monthly plan. The benefits of selecting or upgrading to Optmyzr’s Pro and Pro Plus include additional capabilities like the PPC Vertical Benchmarks tool, a white-labeled shareable dashboard, and higher spend and account limits.

Reach out to our support team to know more about our annual plans for Pro and Pro Plus.

What PPC Tools Do You Need & How Much Do They Cost You?

All companies have a tech stack or series of tools they use to complete day-to-day operations. When it comes to PPC tools, brands will have to decide whether they want single-function tools, full management tools, or to build their own.

Should you build in-house PPC tools?

Building your own tools can be expensive, but a reasonable path if you have the resources and need a more custom solution.

What types of PPC tools do you need?

These are the main family of tools PPC account managers will need:

We’ll break down each of these tools in depth and how much they cost to secure individually as well as what it costs on average to have them all rolled into a single solution.

Full disclosure: Optmyzr does support all these features and our price point is typically less expensive than buying all tools individually.

Additionally, rather than paying on average $1,900 per month for all the functionality, you can get Optmyzr, which covers all the above tools, for $208 per month. Choosing Optmyzr means learning one platform instead of many.

What do you need to look for in PPC reporting tools?

Reporting tools need to be able to share data in an easy-to-digest format. Typically these tools will allow for comparisons as well as insights into why a campaign may be performing the way it is.

Reporting tools at a minimum will give insights into:

Bonus features metrics will include:

Optmyzr goes above and beyond streamlining reporting. With Optmyzr, you can not only white label the reports to make them fully represent your brand, but you can also automate when they get sent to customers.

This means if a report only has good news to share, it can reach the customer without any action from you, and if there’s room to improve, you’ll have the chance to provide context.

Reporting tools absolutely need to enable easy sharing of data. Whether those are custom dashboard links or exportable PDFs/presentations, it’s important they look just as beautiful out of the platform as they do in the UI.

They also need to support integrations to highlight the data from valuable sources.

 

If we were to take the average professional account for a mid-size business we’d be looking at about $675 per month for a reporting-only tool.

What do you need to look for in budgeting tools?

Budgeting tools are chiefly responsible for pacing over a period of time: daily, weekly, monthly, quarterly, annually, or even custom-flighted budgets.

These tools will either take active action (pausing/enabling campaigns or adjusting budgets) or alert you to changes you may wish to make. It’s important to note that these tools tend to focus on manual bidding (i.e. don’t account for the learning period in smart bidding campaigns).

While both smart bidding campaigns and manual bidding campaigns can accommodate some fluctuations in budgets, constant changes to budgets will trigger learning periods. Google claims these learning periods will not have a negative effect on account performance, however, it’s important to keep an eagle eye on performance if you will be opting for that strategy.

Optmyzr enables brands to pace budgets based on day-of-week user behavior, as well as other rules you can set with Optmyzr’s Rule Engine.

 

On average a brand can expect to pay $316 for a budgeting tool.

What do you need to look for in ad creative tools?

Creative tools run the gambit of ad design, landing pages, and everything in between. It’s important the creative tool you use can connect/sync your creative to the platform you’re designing for and will not make you run afoul of any copyright permissions.

As a general rule, functionality for creative tools includes:

Optmyzr enables faster ad creative through Open AI suggestions as well as top-performing creative in responsive search ads (RSAs).

The average a mid-sized brand can expect to pay is $50 for a simple solution and $250 for a more robust one.

What do you need to look for tools for keyword & audience targeting with placement bidding?

Account management tools typically focus on bidding. However, they will usually have targeting functions as well. These tools will sometimes include other functionality.

Minimum functionality for these tools:

Optmyzr enables brands to create intelligent audience segments for PMax campaigns by harnessing top-performing search terms.

These tools range in functionality and complexity so it’s a little harder to come up with an average price. Many of these tools don’t include upfront pricing and require a brand to engage with a sales team.

Takeaways

Optmyzr enables advertisers by helping with all parts of the PPC marketing tech stack. With prices starting at $208 per month, it’s a lot easier to choose Optmyzr as the one tool instead of the many.

Make your PPC management less complex. Sign up for our 14-day free trial today.

Regular Pages

The Value Of Third-Party PPC Software Is Mostly Felt In Its Absence

PPC marketers tend to debate the value of third-party software — after all, why pay for tools when Google gives you everything you need?

The 2022 State of PPC report revealed that a surprising 63% of PPC marketers did not use any third-party software for PPC analysis and optimization. That means they rely solely on Google’s recommendations, manual analysis and optimization, and scripts.

It also means that 63% of PPC marketers left incredible opportunities on the table. 

Let’s be honest. Like any other business, Google’s prerogative is making more money. As the leading online ad platform, advertisers have no choice but to play by their rules and invest more money in ad spends to achieve their desired results.

The issue isn’t specifically the ad spends but rather the lack of transparency that prevents us from knowing what worked and how Google did it. That’s why depending solely on Google is not enough. 

Unlike most native platforms that prioritize their own growth and profits, you need someone in your corner who cares about making your campaigns successful and profitable.

The Operational Cost of Not Using Third-Party PPC Software

1. Wasted ad spend

Using a PPC tool makes it easier to save money by identifying and eliminating irrelevant keywords, low-performing ads, and poorly targeted campaigns.

2. Lost opportunities

A reliable PPC tool can assist you in identifying new opportunities to reach your target audience and generate more quality leads and sales.

3. Increased time and effort

Managing PPC campaigns manually can be both time-consuming and challenging. However, using a PPC tool can assist in automating many tasks, freeing up your time to concentrate on other important aspects of your business.

4. Poor data insights

Using a PPC tool makes tracking and analyzing your campaign data easier, enabling you to make informed decisions about your campaigns.

In addition, there are several intangible costs associated with not having third-party PPC support. For instance, failing to seize optimization opportunities in time can significantly impact your overall performance. One timely optimization can be the difference between wasted budgets and a highly effective campaign.

A prime example of the impact of such optimizations comes from Optmyzr’s client, Zeller Media. They managed to slash their CPCs by a substantial 18% for a prominent online job recruiter with just one strategic adjustment. 

With Optmyzr’s Quality Score Tracker tool, Zeller Media could easily monitor Quality Score metrics at various levels, from the account down to the keyword. This empowered them to pinpoint the precise elements of the Quality Score that were driving results.

Ultimately, whether you get Optmyzr or some other tool, there’s no denying the need for one.

But we understand that picking the right tool can be overwhelming and may feel like a big financial commitment if you’re unsure what you’re getting yourself into. That’s why we’ve put together some handy points to make the decision less daunting.

What PPC Tools Do You Need & How Much Do They Cost?

When it comes to PPC (Pay-Per-Click) tools, brands have three main options:

  1. Single-function tools
  2. Full management tools or
  3. Building their own tools

Building in-house PPC tools can be costly but offers a customized solution if resources are available.

The essential types of PPC tools include:

Optmyzr offers all these features at a lower cost than purchasing them individually. Instead of an average monthly cost of $1,900 for separate tools, Optmyzr provides all-in-one functionality starting at $249 per month up to $799 monthly, making it simple to manage everything in one platform.

We have another great article that compares various single-function software with Optmyzr, which includes reporting, budget management, and everything else you need for successful PPC management. Make sure to check it out to know the cost of individual tools vs. Optmyzr’s all-in-one benefit.

How Optmyzr Supports Advertisers, Not Just Their Ads

At Optmyzr, we care about the success of our advertisers just as much as they care about the success of their ads. We want to help you break free from the limitations of native platforms and create strategies that go beyond the status quo.

Without further ado, let’s dive into how Optmyzr puts advertisers first.

1. Reveal the insights in your performance data.

Our insight tools give you recommendations, patterns, and growth opportunities that may elude manual efforts. You can access audit tools and cause charts for a comprehensive account health assessment. You also get robust capabilities for search, shopping, budgets, bid management, and more.

2. Be in charge of your campaigns.

Optmyzr integrates directly with the Google Ads API, allowing you to make changes to search ads, shopping campaigns, Performance Max, display placements, manual and automated bid strategies, and more.

3. Apply your own layer of automation.

Optmyzr’s automation operates atop ad engines, giving you greater control over outcomes and allowing you to concentrate on genuine growth. Receive alerts to monitor performance and spending even in your absence. And our Rule Engine facilitates automation using straightforward “if/then” logic for more complex strategies.

4. Visualize your impact with data.

You can easily choose from various templates or construct custom reports using numerous widgets. Then, automate report delivery to inform your clients and bosses about your monthly contributions to business growth.

5. Optimize with confidence and peace of mind.

Connecting an ad account with Optmyzr is swift and completely secure, taking less than five minutes. Only you and your team can modify your campaigns. And we give you support for all major ad platforms – Google, Microsoft, Meta, and Amazon.

Optmyzr makes it easy to manage every aspect of PPC. It is designed for everyone on your team, from account managers to analysts to strategists. 

As we approach the big shopping season, now is the perfect time to test and try out our tools and features to find what works best for you. This will help you maximize your investment, achieve your marketing goals, and avoid expensive missteps when it is go time.

Make Your Investment Today, Get 25% Off the Next Year

Here’s another reason to try Optmyzr now: our limited-period  10th Anniversary Sale!

When you subscribe to the annual plans for Pro and above, you’ll get 3 months free. That’s a 25% discount compared to the respective monthly plan. The benefits of selecting or upgrading to Optmyzr’s Pro and Pro Plus include additional capabilities like the PPC Vertical Benchmarks tool, a white-labeled shareable dashboard, and higher spend and account limits.

Reach out to our support team to know more about our annual plans for Pro and Pro Plus.

What PPC Tools Do You Need & How Much Do They Cost You?

All companies have a tech stack or series of tools they use to complete day-to-day operations. When it comes to PPC tools, brands will have to decide whether they want single-function tools, full management tools, or to build their own.

Should you build in-house PPC tools?

Building your own tools can be expensive, but a reasonable path if you have the resources and need a more custom solution.

What types of PPC tools do you need?

These are the main family of tools PPC account managers will need:

We’ll break down each of these tools in depth and how much they cost to secure individually as well as what it costs on average to have them all rolled into a single solution.

Full disclosure: Optmyzr does support all these features and our price point is typically less expensive than buying all tools individually.

Additionally, rather than paying on average $1,900 per month for all the functionality, you can get Optmyzr, which covers all the above tools, for $208 per month. Choosing Optmyzr means learning one platform instead of many.

What do you need to look for in PPC reporting tools?

Reporting tools need to be able to share data in an easy-to-digest format. Typically these tools will allow for comparisons as well as insights into why a campaign may be performing the way it is.

Reporting tools at a minimum will give insights into:

Bonus features metrics will include:

Optmyzr goes above and beyond streamlining reporting. With Optmyzr, you can not only white label the reports to make them fully represent your brand, but you can also automate when they get sent to customers.

This means if a report only has good news to share, it can reach the customer without any action from you, and if there’s room to improve, you’ll have the chance to provide context.

Reporting tools absolutely need to enable easy sharing of data. Whether those are custom dashboard links or exportable PDFs/presentations, it’s important they look just as beautiful out of the platform as they do in the UI.

They also need to support integrations to highlight the data from valuable sources.

 

If we were to take the average professional account for a mid-size business we’d be looking at about $675 per month for a reporting-only tool.

What do you need to look for in budgeting tools?

Budgeting tools are chiefly responsible for pacing over a period of time: daily, weekly, monthly, quarterly, annually, or even custom-flighted budgets.

These tools will either take active action (pausing/enabling campaigns or adjusting budgets) or alert you to changes you may wish to make. It’s important to note that these tools tend to focus on manual bidding (i.e. don’t account for the learning period in smart bidding campaigns).

While both smart bidding campaigns and manual bidding campaigns can accommodate some fluctuations in budgets, constant changes to budgets will trigger learning periods. Google claims these learning periods will not have a negative effect on account performance, however, it’s important to keep an eagle eye on performance if you will be opting for that strategy.

Optmyzr enables brands to pace budgets based on day-of-week user behavior, as well as other rules you can set with Optmyzr’s Rule Engine.

 

On average a brand can expect to pay $316 for a budgeting tool.

What do you need to look for in ad creative tools?

Creative tools run the gambit of ad design, landing pages, and everything in between. It’s important the creative tool you use can connect/sync your creative to the platform you’re designing for and will not make you run afoul of any copyright permissions.

As a general rule, functionality for creative tools includes:

Optmyzr enables faster ad creative through Open AI suggestions as well as top-performing creative in responsive search ads (RSAs).

The average a mid-sized brand can expect to pay is $50 for a simple solution and $250 for a more robust one.

What do you need to look for tools for keyword & audience targeting with placement bidding?

Account management tools typically focus on bidding. However, they will usually have targeting functions as well. These tools will sometimes include other functionality.

Minimum functionality for these tools:

Optmyzr enables brands to create intelligent audience segments for PMax campaigns by harnessing top-performing search terms.

These tools range in functionality and complexity so it’s a little harder to come up with an average price. Many of these tools don’t include upfront pricing and require a brand to engage with a sales team.

Takeaways

Optmyzr enables advertisers by helping with all parts of the PPC marketing tech stack. With prices starting at $208 per month, it’s a lot easier to choose Optmyzr as the one tool instead of the many.

Make your PPC management less complex. Sign up for our 14-day free trial today.