Earlier this year, Google made an announcement that changed the way advertisers perceived Shopping campaigns. By making Google Shopping listings free, the world’s largest advertising network forced everyone selling tangible products to rethink their PPC strategies. Suddenly, this component of the Google advertising network became much more attractive. At first, brands and PPC marketers were […]
The last time we sat down with Google to talk shop, the discussion found its way to managing PPC campaigns during the COVID-19 pandemic. With supply chains disrupted and business models being tested, companies around the world are facing a variety of new conditions. And though the results aren’t uniform, what’s consistent is how every […]
Anyone who’s ever done strength training knows the challenge of overcoming a plateau. Once your body gets used to a certain regimen, it’s important to scale up your activity level — but without hurting yourself by doing too much too soon. The same logic applies to scaling your PPC budget. When your account is already […]
Copywriting is one of the most versatile tools in a PPC marketer’s skill set for a reason. After all, words are the foundational building block of most channels, including paid search advertising. But all the data in the world means precious little if you can’t craft messaging that drives conversions. Today, we’re talking about our […]
Shopping campaigns work very differently from search campaigns. The biggest difference is that, unlike search campaigns, you can’t specify the keywords that you would like to show your ads for. However, you can decide which keywords you don’t want to show for, by adding negatives at the ad group and campaign level. Usually the purpose of […]
As marketers, we all know that running successful PPC campaigns requires agility and speed when making crucial optimizations. You’ve likely noticed a new option within the Optmyzr PPC Management System – Optmyzr Express. This is our latest automated offering that suggests the most important optimization opportunities across your campaigns. We created Optmyzr Express to bring one-click […]
Running search ads is an easy sell for agencies, because clients like the measurability and control this medium offers. Then comes the discussion of the agency fees and hours required to execute a successful campaign, often yielding a chasm between the service a client expects and what the agency can offer, yet remaining profitable. As […]
Anyone who has worked with Optmyzr knows our innovative platform has greatly streamlined and automated Pay-Per-Click campaign management for Google AdWords. Many marketers who work with our innovative PPC Management Software have seen significant improvements in campaign performance and agency profitability. We now offer much of that same automation to support Bing Ads management for […]
The Hour of the Week tool is an incredibly helpful way of visualizing the times and days of the week where your AdWords campaigns perform better. You can manage your bids based on which time slots have the best performance, and avoid wasting budget unnecessarily on those hours of the day when the return on […]
Optmyzr has a new tool that will make it easy to restructure existing shopping campaigns to improve performance. Create GRIP Structure Tool In shopping campaigns, the product group is the level at which you can set bids. A product group can have any number of products. Having a granular shopping campaign structure lets you set […]