Shopping campaigns work very differently from search campaigns. The biggest difference is that, unlike search campaigns, you can’t specify the keywords that you would like to show your ads for. However, you can decide which keywords you don’t want to show for, by adding negatives at the ad group and campaign level. Usually the purpose of […]
As marketers, we all know that running successful PPC campaigns requires agility and speed when making crucial optimizations. You’ve likely noticed a new option within the Optmyzr PPC Management System – Optmyzr Express. This is our latest automated offering that suggests the most important optimization opportunities across your campaigns. We created Optmyzr Express to bring one-click […]
Running search ads is an easy sell for agencies, because clients like the measurability and control this medium offers. Then comes the discussion of the agency fees and hours required to execute a successful campaign, often yielding a chasm between the service a client expects and what the agency can offer, yet remaining profitable. As […]
Anyone who has worked with Optmyzr knows our innovative platform has greatly streamlined and automated Pay-Per-Click campaign management for Google AdWords. Many marketers who work with our innovative PPC Management Software have seen significant improvements in campaign performance and agency profitability. We now offer much of that same automation to support Bing Ads management for […]
The Hour of the Week tool is an incredibly helpful way of visualizing the times and days of the week where your AdWords campaigns perform better. You can manage your bids based on which time slots have the best performance, and avoid wasting budget unnecessarily on those hours of the day when the return on […]
Optmyzr has a new tool that will make it easy to restructure existing shopping campaigns to improve performance. Create GRIP Structure Tool In shopping campaigns, the product group is the level at which you can set bids. A product group can have any number of products. Having a granular shopping campaign structure lets you set […]
I’m the engineer behind our recently announced Shopping Attribute Bidder and I would like to show you some of the benefits you can achieve by deploying a more granular structure for your product groups in shopping campaigns. How Bids Work For Shopping Ads In shopping campaigns, you set bids for product groups. However, not all product […]
Today you will see some new tools for managing Shopping Ads in Optmyzr’s One-Click Optimizations™ menu. These new and updated tools help e-commerce advertisers manage every aspect of advertising an e-commerce business on Google AdWords. Both the setup and management of shopping ads are made more efficient so that you can get better results with […]
It doesn’t matter how long you’ve been running search campaigns. One thing that never goes away is search query management. Your search query or search terms report will continue to require attention because the way people search is constantly changing. It is important to manage search queries because it directly impacts return on investment (ROI). When managing […]
AdWords introduced expanded text ads (ETAs) last year and promised higher click-through rates for advertisers and a better experience for users. In continuation to the announcement, AdWords removed the option to create standard text ads on 31st January 2017. Following which advertisers have either completely moved to ETAs or are in the process of doing […]