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Creating Display Ads Using Text Ads in Google AdWords

Geetanjali Tyagi

Co-Founder & COO



Display ads can be quite effective in building a brand and can be more engaging than text ads. You can either upload image ads you already have or, use the display ad builder to create display ads using templates. The display ad builder tool enables small businesses to create display ads without spending money on a designer. Wouldn’t it be great if you could just create a display ad from a text ad? Now you can in just three quick steps.

There is a feature in AdWords using which you can create display ads from existing text ads. The system uses the text in your ad and pulls images from your website to create display ads in all six sizes that you can show ads in. You have the option to edit almost all elements of the display ad like text, image, company logo, color. You also have the flexibility of editing the size of images and text boxes.

How to get started

1. Go to the ‘Ads’ tab and select the text ad you want to convert into a display ad

2. Click on ‘More Actions’ and select ‘Generate display ad’

3. You’ll see a number of display ad designs on your screen. Select one of them and click ‘Edit’. The edit option becomes visible once you hover or click on the ‘Select’ button for one of the display ad designs.


4. After editing, click ‘Done’ and your display ads are ready.

The entire process takes less than five minutes and is very easy to follow! If you’ve been thinking of trying out display ads, this is a good way to test the waters.