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PAID SEARCH EXPERT SERIES DATA STUDIES

We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)

Ad Strength doesn't drive RSA results. Data from ~20,000 accounts shows what copy choices actually move CPA and ROAS.

Frederick Vallaeys (Optmyzr)

April 6, 2026

DATA STUDIES EXPERT SERIES PAID SEARCH

Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce

Black Friday outperformed Cyber Monday in Google Ads for ecommerce, with 34% higher conversion value in 2025.

Frederick Vallaeys (Optmyzr)

December 16, 2025

EXPERT SERIES DATA STUDIES

Do Seasonality Adjustments Actually Help During BFCM? A 3-Year Study Says No.

Analysis of billions of impressions shows overriding Smart Bidding raises CPCs and lowers ROAS on Black Friday.

Frederick Vallaeys (Optmyzr)

November 19, 2025

EXPERT SERIES DATA STUDIES

Amazon’s Exit from Google Ads Triggered a Traffic Surge — But ROI Didn’t Follow: An Optmyzr Study

A major advertiser vanished. Clicks surged. Value dropped. Here’s what really happens when giants leave paid search.

Frederick Vallaeys (Optmyzr)

August 15, 2025

EXPERT SERIES DATA STUDIES

Is Performance Max Cannibalizing Your Search Campaigns? Our New Data Study Says… Probably

Optmyzr study finds PMax often cannibalizes Search—even exact matches. Learn how to protect your campaign performance.

Frederick Vallaeys (Optmyzr)

July 31, 2025

DATA STUDIES AMAZON ADS

Amazon Ads Reporting Delay Is Killing Your Conversions. Here’s the Fix (Lessons From Studying 14,991 Campaigns)

Amazon Ads data is delayed. Our study shows why waiting 14 days can mean smarter, more profitable decisions.

Frederick Vallaeys (Optmyzr)

June 11, 2025

DATA STUDIES PAID SEARCH EXPERT SERIES

Black Friday Beats Cyber Monday in Google Ads Sales 2024 – Here’s Why

Black Friday outperforms Cyber Monday in Google Ads conversion value. Optmyzr’s data reveals key insights for smarter ad …

Frederick Vallaeys (Optmyzr)

December 17, 2024

DATA STUDIES EXPERT SERIES

How to Choose the Best Keyword Match Type for Your Google Ads Campaign

This data-backed guide shows how to use exact, phrase, and broad match types in Google Ads to optimize spend and boost …

Frederick Vallaeys (Optmyzr)

December 6, 2024

DATA STUDIES EXPERT SERIES

Performance Max Study: Evaluating Popular Strategies For ROI

A deep dive into Google’s PMax. Looking at 9199 accounts, Optmyzr highlights which tactics are popular and which have …

Navah Hopkins (Optmyzr)

October 7, 2024

DATA STUDIES EXPERT SERIES

The Impact of Bidding Strategies on Google Ads Performance

Great ad copy is critical to Google Ads success. But what works best in today’s PPC landscape? Here's what we found.

Navah Hopkins (Optmyzr)

September 24, 2024

DATA STUDIES EXPERT SERIES

Ad Strength & Creative Study: Data & Learnings From 1M+ Ads

Great ad copy is critical to Google Ads success. But what works best in today’s PPC landscape? Here's what we found.

Navah Hopkins (Optmyzr)

September 9, 2024

DATA STUDIES EXPERT SERIES

Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts

Google says raising your OptiScore by 10 points will lift conversions by 15%. But does this work in the real world?

Navah Hopkins (Optmyzr)

August 23, 2024

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Data Studies Articles

We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)

Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce

Do Seasonality Adjustments Actually Help During BFCM? A 3-Year Study Says No.

Amazon’s Exit from Google Ads Triggered a Traffic Surge — But ROI Didn’t Follow: An Optmyzr Study

Is Performance Max Cannibalizing Your Search Campaigns? Our New Data Study Says… Probably

Amazon Ads Reporting Delay Is Killing Your Conversions. Here’s the Fix (Lessons From Studying 14,991 Campaigns)

Black Friday Beats Cyber Monday in Google Ads Sales 2024 – Here’s Why

How to Choose the Best Keyword Match Type for Your Google Ads Campaign

Performance Max Study: Evaluating Popular Strategies For ROI

The Impact of Bidding Strategies on Google Ads Performance

Ad Strength & Creative Study: Data & Learnings From 1M+ Ads

Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts

Stay Updated with Optmyzr

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