Optmyzr Blog

DealerJazz Equalizes the Dealership Ad Game Using Optmyzr

Jul 21, 2020
Optmyzr Case Study

Ashwin Balakrishnan

Senior Marketing Manager



DealerJazz, an AI-powered advertising platform for vehicle dealerships, has been custom-tuned to work elegantly with Optmyzr for greater efficiency and performance of their digital advertising campaigns.

With the help of Optmyzr’s enhanced automation, DealerJazz was able to deliver supercharged content, yielding more relevant ad copy and better performance.

Let’s read in detail how we empowered DealerJazz with the tools to improve the efficiency and clarity of their search campaigns.

The problem

Traditional Google Ads management tools are time-consuming and clunky. Rigid campaign structures prohibit efficient automation, while standard inventory content is not compatible with optimal SEM requirements, leading to poor PPC outcomes.

This resulted in greater cost to DealerJazz’s customers and substantially lowered their performance.

The solution: ACE

We helped DealerJazz pair perfectly with key ad channels like Google and Microsoft, and added significant automation to their PPC management process. The Automated Content Engine (ACE) from DealerJazz was layered on top of Optmyzr’s Campaign Automator to generate more relevant and accurate search ads on Google.

DealerJazz’s automated content engine (ACE) supplements and optimizes a dealer’s stock inventory data into more intelligent, usable content that better aligns with a PPC channel’s architecture.

This data provides a 15-35% gain across key tangibles by creating a smarter campaign structure composed of more relevant ad groups, ads, extensions, and keywords. Optmyzr ensures that these ACE campaigns are delivered with the utmost efficiency.

ACE is powered by a growing group of acceleration modules that play a key role in the data tuning process. This creates hundreds of content variations that can be easily mapped and configured with Optmyzr.

A new addition, the Beta DJ Bot module crawls specialized dealer search results for the most popular ad copy and integrates it with ACE content library.

Tuned Data Feeds

DealerJazz uses the raw inventory data with relevant and timely content from each ACE Acceleration Module to create tuned feeds mapped to Optmyzr. ACE analyzes and compares content, integrates time-sensitive and relevant monthly promotional content, and creates additional derived variables.

The combinations are unlimited and these new derived variables are designed to help dealer ads perform better.

Variable Template Structure

DealerJazz has created intuitive variable templates which pass 99% of all content through to Optmyzr. This allows for a more selective process in how the Campaign Automator templates are refined and built.

The content flowing through them is 100% unique to each dealer and can be managed and updated in minutes from the DealerJazz dashboard.

The DealerJazz tuned content is pushed via API to Google Sheets, and the feed data is mapped with appropriate Campaign Automator templates.

The key to their efficiency, accuracy and scalability is owed to the variable structure architecture, which is 100% interchangeable with all dealer accounts. No template contains dealer-specific account content.

The variables drive all aspects of campaign management (creation and modification) including ad groups, keywords, ads, and extensions all derived from 100% interchangeable content.

To refine and further secure each account specific template, DealerJazz includes key conditions before sending updated campaigns to Google and Microsoft ad channels. This two-factor formula ensures total security across dealer accounts.

The results

When DealerJazz ACE technology is paired with Optmyzr’s dynamic account technology, Campaign Automator, the results have proven to lower CPC and increase CTR. Since launching ACE for 8 dealers in January 2020, DealerJazz has experienced:

• 30% Lower Average Cost-Per-Click
• 35% Higher Click-Through Rates
• 20% Faster Analysis of Key Metrics
• More relevant and engaging ads
• Huge reduction in wasted spend
• Better visibility

In other words, DealerJazz has helped level the playing field for smaller dealerships with limited budgets.


All things considered, DealerJazz has been able to provide 50% more digital exposure within the same budget, simply by preventing nearly 30% of the ad budget from being wasted on low-intent clicks from irrelevant keywords.

All thanks to their intelligent negative keyword library.

Optmyzr supports DealerJazz to help them work faster and more efficiently, eliminating traditional commissions that are a barrier to optimal dealer-agency relationships.