A great way to set yourself or your agency apart when trying to land new SEM clients is to show them that you are AdWords certified. There are many sub-par agencies that say they know AdWords but who really don’t, so having the certification and the agency badge that comes along with it, is a good way to show prospective clients you’re serious about AdWords.
To be AdWords certified, you have to pass 2 exams: AdWords fundamentals and one of the advanced exams, like Advanced Display.
Recently Google asked me to host two live Hangout On Air events to give agencies a crash course to prep for both of these tests. If you’ve been wanting to get your certification but you’re not sure you’re up-to-date with all the latest material, these videos are a great refresher.
Watch the AdWords Fundamentals Video
Prep for the Google AdWords certification program with this crash course to get you ready to pass the AdWords Fundamentals exam.
Watch the Display Advertising Video
Prep for the certification exam with this crash course to get you ready to pass the AdWords Advanced Display test.
We’re also posting these videos on our AdWords video tutorials page, along with some of our best other videos that explain our tools, and explain how to use AdWords best.