Optmyzr Blog

Get Hourly Bid Adjustment Recommendations for Google AdWords Campaigns

Jan 24, 2018
Bid Management

Frederick Vallaeys

Co-Founder & CEO



The Hour of the Week tool is an incredibly helpful way of visualizing the times and days of the week where your AdWords campaigns perform better. You can manage your bids based on which time slots have the best performance, and avoid wasting budget unnecessarily on those hours of the day when the return on investment is low.

After all, information is the key to success, right?

But wouldn’t it be great if you could not only see the information displayed, but also get recommendations based on your AdWords performance, and make a greatly useful task even easier? Well, luckily, we’re all about smooth efficiency! And that’s where the New Hour of the Week Bidder comes into place.

Our latest update to the Hour of the Week Bid Adjustment includes time-based bid adjustments based on your AdWords KPIs. The tool uses intelligence to tailor bid adjustment suggestions based on your goals. The recommendations are based on historical performance and estimated potential.

With the New Hour of the Week Bidder, you can:

  • Choose a goal that works for your business. Whether its increasing conversions, reducing cost per conversions or increasing traffic, we’ve got you covered!
  • Get bid adjustment recommendations based on historical analysis and expected performance, as well as seeing estimated change in traffic and conversions.
  • Performance and opportunity analysis for individual day parts, which will also allow you to edit day parts.
  • A small step for your bids, a giant leap for your budget!

    The tool is currently in Beta and is exclusively accessible on this link. For a quick tour on how it works, watch this short video or, read this user guide.