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Guide Articles

GUIDE PAID SEARCH

How to Build Inventory-Based PPC Campaign Templates That Scale

Automate PPC with inventory-based templates that save time, cut waste, and keep your ads relevant.

Anusha Harikumar (Optmyzr)

April 24, 2025

GUIDE PAID SEARCH

Simplify PPC Analysis: Proven Frameworks, Checklist & Trends in One Guide

Here's a detailed guide with tactics and checklists to effectively analyze your PPC campaign performance.

Vimal Bharadwaj (Optmyzr)

April 15, 2025

GUIDE AMAZON ADS

Amazon PPC Audit: A Step-by-Step Guide to Cut Wasted Ad Spend

Run an Amazon PPC audit to reduce wasted spend and monitor TACoS with automation and smarter structure checks.

Anusha Harikumar (Optmyzr)

April 11, 2025

PAID SEARCH GUIDE

Google Ads Bid Management 101: A Beginner’s Guide to Higher Conversions

Master bid management in Google Ads with strategies and tips to optimize campaigns and improve your ad performance.

Ronia (Optmyzr)

February 26, 2025

PAID SEARCH GUIDE

The Secret to Lower CPCs and Higher Conversions: PPC Bid Management Explained

Discover PPC bid strategies, when to use them, and how to optimize bids for better ROI.

Disha Mod (Optmyzr)

February 11, 2025

GUIDE

Optmyzr’s Customer Favorites: Top 6 PPC Tools of 2024

Discover the top Optmyzr tools of 2024 that PPC advertisers loved. Simplify workflows, boost ROI, and save time!

Ronia (Optmyzr)

January 10, 2025

GUIDE

Google Shopping Campaigns: 3 Examples You Can Copy Now

Draw inspiration from these examples to run better shopping ads for your business.

Freya Laskowski (CollectingCents.com)

April 4, 2024

GUIDE

How to Find, Add, and Use Negative Keywords to Target the Most Relevant Audiences

Learn how to find, add, and use negative keywords better to target the most relevant audiences in your campaigns.

Oleksii Chychyrko (UAWC)

March 18, 2024

PAID SEARCH GUIDE

Start Strong, Sell More: A Beginner’s Guide to Google Shopping Ads

Explore everything from the basics of Shopping Ads to tools that will allow you to maximize benefits from the ad format.

Radhika Shenoy (Optmyzr)

March 14, 2024

GUIDE PAID SEARCH

How to Generate Performance Report of Products Overlapping Across Standard Shopping and PMax Campaigns

Here are 3 simple steps that’ll help you compare your products’ performance across your Standard Shopping and …

Ignacio Martinez (Optmyzr)

March 14, 2024

GUIDE

Top 10 tools 10,000+ advertisers used in 2023 to maximize their PPC ROI

Explore Optmyzr's decade of digital excellence in 2023 with the top 10 tools, innovations, and a sneak peek into 2024!

Anusha Harikumar (Optmyzr)

January 23, 2024

GUIDE EXPERT SERIES

How to Diagnose Your Ecommerce Performance Max Campaigns

Use this detailed guide to diagnose the performance of your ecommerce campaigns.

Cory Lindholm (Ads By Cory)

December 19, 2023

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Guide Articles

How to Build Inventory-Based PPC Campaign Templates That Scale

Simplify PPC Analysis: Proven Frameworks, Checklist & Trends in One Guide

Amazon PPC Audit: A Step-by-Step Guide to Cut Wasted Ad Spend

Google Ads Bid Management 101: A Beginner’s Guide to Higher Conversions

The Secret to Lower CPCs and Higher Conversions: PPC Bid Management Explained

Optmyzr’s Customer Favorites: Top 6 PPC Tools of 2024

Google Shopping Campaigns: 3 Examples You Can Copy Now

How to Find, Add, and Use Negative Keywords to Target the Most Relevant Audiences

Start Strong, Sell More: A Beginner’s Guide to Google Shopping Ads

How to Generate Performance Report of Products Overlapping Across Standard Shopping and PMax Campaigns

Top 10 tools 10,000+ advertisers used in 2023 to maximize their PPC ROI

How to Diagnose Your Ecommerce Performance Max Campaigns

Stay Updated with Optmyzr

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