If you’re managing PPC budgets, you’re constantly checking pacing, adjusting daily budgets, and reallocating them to make sure everything is on track. It’s a lot to handle, especially when you’re working across multiple accounts or platforms.

The new Optimize Budgets tool in Optmyzr was built to address that problem. It brings everything you need to plan, simulate, and optimize your budgets into one simple view.

You can quickly see:

• Actual Spend – how much you’ve spent so far
• Projected Spend – where you’re likely to end up if nothing changes
• Simulation Budget – your target spend for the selected date range. This acts as a reference point so you can see how close you’re likely to get with your current budgets versus if you make changes to budgets

It’s a clear and flexible way to understand your budgets and make smarter adjustments without switching between multiple reports and platforms.

Now, let’s take a quick look at how it all comes together inside the Budget Control Center and how you can use the new Optimize Budgets tool to plan, test, and apply changes with confidence.

How the Optimize Budgets tool works

The Optimize Budgets tool lives inside Optmyzr’s Budget Control Center, which is where you plan, monitor, and adjust budgets across all your accounts and platforms in one place.

When you open the tool, you’ll see a system-generated budget reallocation suggestion based on your recent performance. Optmyzr looks at different budget scenarios in the background and surfaces the one most likely to make the best use of your spend, so you don’t have to guess where to shift budgets.

From there, you can:

• Check how your current budgets are pacing over your selected date range
• Compare projected spend against your Simulation Target Budget without changing any live budgets
• Choose an optimization strategy or make manual adjustments if you prefer
• Review the projected impact in summary visuals before applying anything

Whether you’re managing a single account or a full portfolio, the process stays the same, helping you make budget decisions faster while keeping full control.

5 ways to make the best use of the Optimize Budgets tool

1. Ecommerce advertisers can simulate peak season spend

For ecommerce advertisers, budget planning can change quite quickly, especially during busy periods like Black Friday, Cyber Monday, or year-end sales. Products move fast, performance trends shift daily, and figuring out where to increase or cut spend can feel like guesswork.

With the Optimize Budgets tool, ecommerce teams can plan ahead instead. By looking at current pacing alongside projected outcomes and simulated targets, it’s easier to see whether budgets are on track for the sale period and where reallocations could make the biggest difference.

You can quickly test how putting more budget behind top-performing campaigns would affect overall pacing and performance before making any changes.

If you’re advertising across Google Ads, Microsoft Ads, and Meta, portfolio views pull everything into one place. You can monitor pacing across channels, adjust budgets as needed, and review clear visuals that show how those changes could impact cost, clicks, and conversions.

2. Lead gen marketers can balance quality and pace

For lead generation advertisers, managing budgets is about directing spend to the right campaigns and keeping a steady pace throughout the month. When sales cycles are long, budgets can get used up too quickly or flow toward campaigns that do not bring in the best leads.

The Optimize Budgets tool helps you see early on whether pacing is lining up with your monthly goals and where small reallocations could improve results. By comparing how your budgets are tracking now with where they’re projected to land, you can spot overspending or underspending before it turns into a bigger issue.

You can then fine-tune how budgets are reallocated by focusing on what matters most to you:

• Choose a primary optimization goal, such as CPA, ROAS, or conversion value, so budgets shift toward campaigns that better match that objective
• Use lost impression share due to budget to spot campaigns that could perform better with additional budget
• Review Avg. Daily Spend to understand how much a campaign is actually spending per day on average
• Compare it with Potential Daily Spend to spot campaigns that have room to scale based on historical performance

Before you apply anything, you can review the projected impact to make sure pacing stays on track while lead quality improves.

3. Agencies can simplify multi-client portfolio control

For agencies, managing budgets across multiple clients and platforms can quickly become overwhelming. Each account has its own goals, pacing, and reporting needs, and keeping everything aligned often means switching between different tools or spreadsheets.

In Portfolio Mode, the Optimize Budgets tool brings all client accounts into a single view. Agencies can see how budgets are pacing at the platform and campaign-group level across Google Ads, Microsoft Ads, Meta, and Yahoo Japan.

From there, agencies can:

• Review platform-level projections and reallocations
• Set spend caps and alerts to prevent overspending
• Pause campaigns automatically when budget thresholds are reached
• Export recommendations for internal review or client approval

This unified approach makes it easier to stay within agreed budgets, respond quickly to changes, and meet client SLAs without spending hours manually checking each account.

4. In-house teams can align brand and performance goals

For in-house marketing teams, managing budgets often means balancing competing priorities. You might be running both brand and performance campaigns, or spreading spend across regions, products, or business units. Keeping everything aligned while staying within the overall budget can be tricky.

The Optimize Budgets tool helps teams manage these trade-offs more intentionally. Budget suggestion limits allow you to control how much individual campaigns or channels are allowed to increase or decrease.

For example, you might cap growth for Performance Max campaigns while allowing more flexibility for search.

Once limits are set, Optmyzr recalculates budget reallocations within those boundaries. Summary & Media Mix charts then show how the proposed changes could affect spend distribution, conversions, and overall performance.

This makes it easier to validate that budget decisions align with broader business priorities and to communicate those decisions clearly to stakeholders.

The bigger picture: Unified budget control at scale

The Budget Control Center brings all of Optmyzr’s budget management capabilities together in one place. It combines pacing views, projections, simulations, and optimization tools so you can move from reactive fixes to proactive planning.

Instead of managing budgets separately across platforms, you get a consolidated view of spend and performance. This makes it easier to identify opportunities, reallocate budgets across channels, and understand the impact of changes before applying them.

With alerts and budget freeze automations, teams can also extend control beyond manual monitoring, ensuring budgets stay on track even as accounts scale.

Make budget management effortless with Optmyzr

Managing PPC budgets will always require careful attention, but it doesn’t have to feel chaotic. The Optimize Budgets tool in Optmyzr brings clarity and predictability to the process with simulations, projections, and unified controls.

If you’re ready to spend less time firefighting and more time planning, try the Optimize Budgets tool with a free 14-day Optmyzr trial and see how much easier budget management can be.