We’ve made numerous enhancements to the Rule Engine. So we organized two webinars to show how it can be used to address a variety of use cases.

You can now watch the first Rule Engine webinar where I covered:

• An overview of the Rule Engine
• CPA or ROAS bid management with prebuilt recipes
• Automating your own bid strategy with custom recipes
• Using custom variables to make more dynamic rules
• Scaling your work across many accounts with favorite and global recipes
• How to put rules on auto-pilot

We’ve followed up this introductory webinar with an advanced one.

In this webinar I’ve shown more advanced use cases for the Rule Engine:

• Building rules using your own custom data
• Bidding by weather (or another external data source)
• Using different attribution models and different conversion types