How the Rule Engine Makes PPC Management Easier

We’ve recently made numerous enhancements to the Rule Engine so we organized two webinars to show how it can be used to address a variety of use cases.

 

Optmyzr Rule Engine example
Optmyzr’s Rule Engine is used in this example to automatically raise and lower bids depending on current weather conditions in the targeted locations.

You can now watch the first Rule Engine webinar where I covered:

  • An overview of the Rule Engine
  • CPA or ROAS bid management with prebuilt recipes
  • Automating your own bid strategy with custom recipes
  • Using custom variables to make more dynamic rules
  • Scaling your work across many accounts with favorite and global recipes
  • How to put rules on auto-pilot

 

 

We’re following up this introductory webinar with an advanced one.

Advanced Rule Engine Examples

In this webinar I’ll show more advanced use cases for the Rule Engine:

  • Building rules using your own custom data
  • Bidding by weather (or another external data source)
  • Using different attribution models and different conversion types

Please join me for this live 30-minute webinar and Q&A on Thursday, March 29nd at 9am PT, 12 noon ET, 18:00 CET.

Claim your spot for the second Rule Engine webinar

Frederick Vallaeys

Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

→ Frederick Vallaeys

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