How the Rule Engine Makes PPC Management Easier
We’ve recently made numerous enhancements to the Rule Engine so we organized two webinars to show how it can be used to address a variety of use cases.
You can now watch the first Rule Engine webinar where I covered:
- An overview of the Rule Engine
- CPA or ROAS bid management with prebuilt recipes
- Automating your own bid strategy with custom recipes
- Using custom variables to make more dynamic rules
- Scaling your work across many accounts with favorite and global recipes
- How to put rules on auto-pilot
We’re following up this introductory webinar with an advanced one.
Advanced Rule Engine Examples
In this webinar I’ll show more advanced use cases for the Rule Engine:
- Building rules using your own custom data
- Bidding by weather (or another external data source)
- Using different attribution models and different conversion types
Please join me for this live 30-minute webinar and Q&A on Thursday, March 29nd at 9am PT, 12 noon ET, 18:00 CET.