As PPC pros, we all know search is where it’s at if you want to ensure customers and prospects find YOUR business. Customer behaviors have shifted dramatically in recent years with Google and Bing being first-stop waypoints on the journey to purchase. It’s a challenge for PPC pros to stay on top of shifting behaviors and changes to Google and Bing.
We all know the drill. When the customer searches for “[brand name] camping tent” or “shoes to match black dress” or “human resources software system with employee scheduling” or “pizza near me” or any of the other 40,000+ searches that happen every second, someone is looking for what you sell. PPC is the new front line in sales and customer service.
We’re driven to help businesses make the connection when customers are out on Google or Bing. In doing so, we’ve seen pretty great growth as a company. So much so, we just made the Inc. 5000 Fastest Growing Private Companies in America ranking for the first time in our 5+ year existence.
Growth is great. It’s one important validation that our service is on the mark. Growth also allows us to re-invest more in the tools we provide to bring even more value longer-term. We have introduced several product enhancements over the last year, in particular. Without giving away too much too early, we encourage you to watch for many new things we have in the works – some coming out very soon.
Google and Bing continue to innovate with new functions and features to automate core aspects of PPC. Some of their innovations will make PPC pros’ jobs easier. Some bring new challenges. We continue to track the forefront of their ongoing development to support the entirety of your job. From campaign inception through reporting – across Google and Bing – we will continue to deploy machine learning and AI to help PPC pros be better, stronger and faster at what they do.
We appreciate the ongoing trust our clients put in Optmyzr. Being on the Inc. 5000 validates our partnership with clients – coupled with your trust – works for our mutual benefit. Watch for more great news coming through the second half of this year (and beyond)!