Optmyzr | PPC & Search Marketing Blog on Optmyzr PPC Management Software

Value-Based Bidding: How It Works, When to Use It, and Why It Fails

Thu, 16 Jul 2026 00:00:00 +0000

Why does value-based bidding work beautifully for some advertisers and quietly fail for others running what looks like the same setup? The technology is not the difference. The data is.

Never Blow Your PPC Budget Again: 7 Ways to Forecast, Allocate, and Automate Spend

Tue, 14 Jul 2026 00:00:00 +0000

Running out of budget too early, leaving budget unspent, or realizing you’ve overspent at the end of the month—most PPC advertisers have dealt with at least one of these situations. Managing budgets isn’t just about setting daily limits. It’s about making sure your spend is going to the right campaigns, at the right time, without constantly checking dashboards or updating spreadsheets.

4 Ways to Get More Out of Optmyzr's Optimize Budgets Tool

Mon, 13 Jul 2026 00:00:00 +0000

If you’re managing PPC budgets, you’re making decisions every day about where money should go. Should you give more budget to a campaign that’s performing well? Pull back on one that’s falling behind? Increase spend now, or wait a few more days?

Amazon Ads Strategy 2026: How to Boost Visibility, Sales & Organic Rankings

Fri, 10 Jul 2026 00:00:00 +0000

Amazon is one of the largest product discovery and shopping platforms globally, with millions of high-intent shoppers searching every day.

Why Most Amazon PPC Campaigns Fail (And How to Structure Yours Right)

Thu, 09 Jul 2026 00:00:00 +0000

Without the right campaign structure, your Amazon ads are flying blind. It becomes difficult to know what’s working well and how efficiently your budget is being spent. Whether it’s lumping too many keywords together or blending match types, small missteps can snowball into inefficiency.

Why Amazon Performance Drops Feel Random (And How to Trace the Real Cause in Minutes)

Wed, 08 Jul 2026 00:00:00 +0000

Amazon PPC performance drops rarely come with a clear reason. ACoS spikes, sales dip, or CPCs climb, and nothing obvious has changed. So, we wonder:

How to Get the Most Out of Your Optmyzr Free Trial: A Complete Guide

Tue, 07 Jul 2026 00:00:00 +0000

When you’re evaluating a new PPC platform, the trial period is your best chance to find out whether it actually solves the problems you’re paying someone — or spending hours yourself — to fix manually.

How to Segment Products in Your Google Shopping Ads Like a Pro

Mon, 06 Jul 2026 00:00:00 +0000

Most Google Shopping advertisers treat their catalog like a flat list. Same bid logic, same campaign structure, product after product. It’s the path of least resistance — and it’s quietly costing them.

Claude or ChatGPT for PPC? We Tested Both With Optmyzr MCP. Here's What Came Back.

Fri, 26 Jun 2026 00:00:00 +0000

Most PPC teams aren’t debating whether to use AI anymore. The question is which one, and whether the difference is worth switching, paying for another subscription, or convincing your team to change tools.

How to Use Optmyzr Sidekick: 38 Real PPC Use Cases Across Reporting, Optimization & Budgeting

Tue, 23 Jun 2026 00:00:00 +0000

Most AI tools for PPC fall into two buckets: generic chatbots that don’t understand your account structure, or black-box automation that makes changes without ever explaining why.

How to Show the Real Business Impact of Amazon PPC (Not Just ACOS)

Mon, 22 Jun 2026 00:00:00 +0000

If you’ve run Amazon PPC campaigns for a while, you’ve probably been asked the same question again and again: “What’s the ACOS?”

How Amazon Prime Day Affects Google Ads Performance (Data From 22,034 Accounts)

Fri, 19 Jun 2026 00:00:00 +0000

Amazon Prime Day isn’t a Google event. There’s no banner in the interface, no seasonality preset, no official guidance. Yet every July, Google Ads advertisers who have never opened a Seller Central account watch the ground shift under them. A massive external signal reshapes the Google Ads auction floor in a matter of days.

Optmyzr Sidekick: The PPC Assistant That Helps You Get PPC Work Done

Fri, 19 Jun 2026 00:00:00 +0000

Most PPC tools are built to display data. Very few are built to help you figure out what to do with that data.

Optmyzr MCP Vs. Google Ads MCP: What PPC Teams Actually Get From Each

Wed, 17 Jun 2026 00:00:00 +0000

Google Ads MCP is a comfortable territory if you’re technically inclined. It requires developer credentials and some familiarity with Python or cloud infrastructure, but gives you direct, flexible access to the Google Ads API.

Why ACOS-Based Bidding Breaks at Scale (And What Smart Advertisers Do Instead)

Mon, 15 Jun 2026 00:00:00 +0000

Amazon seller threads on Reddit are full of genuinely useful ACOS advice, with real accounts, real numbers, real lessons from advertisers who’ve been through it.

How to Optimize Social Media Ads: Catch, Fix, and Scale Before You Waste Budget

Wed, 10 Jun 2026 00:00:00 +0000

If you run Paid Social ad campaigns, you’ve probably seen this before: performance doesn’t crash dramatically, it declines quietly. Sometimes you don’t even realize what’s happening until it’s too late. You check your Meta or LinkedIn ads only to find thousands spent with little to no return.

The PPC Pioneer's Playbook: Fred Vallaeys on What Changed, What's Coming, and What Still Matters

Tue, 09 Jun 2026 00:00:00 +0000

When Search Engine Land celebrated its 20th anniversary, they sat down with our co-founder and CEO Frederick Vallaeys for a wide-ranging conversation on 20 years of pay-per-click (PPC). I watched it expecting a nostalgic trip through industry history. What I got instead was a clear framework for thinking about the AI transition — and a few Optmyzr origin stories I hadn’t heard told quite like this before.

Why Use Optmyzr When You Have Google Ads Editor, Rules, Scripts, & MCP?

Tue, 09 Jun 2026 00:00:00 +0000

It sounds too obvious to say: Google’s tools were built to help you run Google Ads.

Your Amazon ACoS Spiked. Here's How to Actually Diagnose Why (Without Guessing)

Mon, 08 Jun 2026 00:00:00 +0000

Nobody tells you this when you start running Amazon Ads, but the first time ACoS spikes and you can’t explain why, you don’t fix it, you “guess” at it.

Why Your Amazon Campaigns Drift Off Target (And How to Enforce a Real Target ACoS Strategy)

Thu, 04 Jun 2026 00:00:00 +0000

Most advertisers set a target ACoS and have a clear idea of what “good” should look like on paper. That is, until performance starts to shift.

How To Run Cross-Platform Ad Campaigns Without Losing Visibility or Control

Fri, 29 May 2026 00:00:00 +0000

Running campaigns across Google, Microsoft, Facebook, Amazon, LinkedIn, and other ad platforms feels less like marketing and more like managing a dozen open browser tabs.

How to Use Claude + Optmyzr MCP to Manage PPC Accounts Without CSV Exports

Thu, 28 May 2026 00:00:00 +0000

Everyone who has used AI for PPC has heard the same advice: give it more context.

Why Experienced PPC Managers Are Abandoning Google Smart Bidding — And What They Use Instead

Thu, 28 May 2026 00:00:00 +0000

Google has been remarkably consistent with its message for the last several years: give us the data, set your targets, and let the algorithm handle the rest. For a lot of advertisers, that’s good advice. Our own research across 14,000+ accounts found that Smart Bidding, when properly fed with 50 or more conversions per month, tends to outperform both auto and manual bidding on the metrics that matter — ROAS and CPA.

How to Combine Multiple Amazon Ads Accounts Into One Client-Ready Report

Wed, 27 May 2026 00:00:00 +0000

If you’re managing Amazon PPC across multiple accounts, multi-account reporting is likely one of the most time-consuming parts of the job.

8 Ways Optmyzr’s Rule Engine Outperforms Google Ads Automated Rules

Tue, 19 May 2026 00:00:00 +0000

Google Ads Automated Rules work fine until you need them to do something more than check one number against another. And in most real PPC accounts, that moment comes fast.

Why (And How) Optmyzr’s AI Beats ChatGPT and Claude at Managing Google Ads

Mon, 18 May 2026 00:00:00 +0000

The problem with using ChatGPT to manage Google Ads isn’t that it doesn’t understand PPC. It does. The problem is it doesn’t understand your PPC account.

Why Your Amazon ACoS Looks Fine Right Now (And Why That's the Problem)

Thu, 14 May 2026 00:00:00 +0000

Most performance issues on Amazon don’t start where you expect them to. There’s no clear drop. No moment where things suddenly go wrong. Instead, the account keeps running, targets still look intact, campaigns still deliver. But underneath that, the math starts to shift.

We Analyzed 21,425 Google Ads Accounts. The Findings Will Change How You Budget.

Wed, 13 May 2026 00:00:00 +0000

When you track 21,425 Google Ads accounts across five consecutive quarters, patterns emerge that you simply cannot see from inside a single account. Some of those patterns confirm what experienced advertisers already suspected. Others are genuinely surprising. This is what the data from our State of Google Ads Q1 2026 Benchmark Report showed.

Broad Match is Winning the Budget War. Is It Winning on Performance Too?

Mon, 11 May 2026 00:00:00 +0000

Everyone has an opinion on match types. Broad match advocates will tell you Smart Bidding has made tight keyword control largely unnecessary. Exact match loyalists aren’t ready to hand the keys to Google just yet. And phrase match users wonder if anyone still remembers they exist.

Why Your Amazon Search Terms Keep Converting. But Never Become Keywords (And How to Fix It Automatically)

Wed, 06 May 2026 00:00:00 +0000

At some point every Amazon PPC manager has had the same internal monologue:

The State of Google Ads Q1 2026 Benchmark Report

Thu, 23 Apr 2026 00:00:00 +0000

Managing Multiple Amazon Ads Accounts? Here’s How to Monitor Performance in One Place

Wed, 22 Apr 2026 00:00:00 +0000

I recently came across an article ranking must-track Amazon ads metrics. Conversions topped the list for agency clients (no surprise there).

Paid Search in 2026: 10 Essential Lessons From Our Latest Webinar

Mon, 20 Apr 2026 00:00:00 +0000

AI overviews, vanishing clicks, accidental competitor bidding, and why your 2015 ad copy habits might be quietly hurting you.

Amazon Ads Automation Is Not A Safety Net: How To Prevent Budget Waste Before It Snowballs

Tue, 14 Apr 2026 00:00:00 +0000

There’s an old story about a man who hired a very fast horse to deliver his letters. The horse was excellent and covered ground in half the time. The only problem was that nobody had told the horse where to go, so it just ran — very efficiently, very quickly — in completely the wrong direction.

Why Your Amazon Ads Report Is Lying to You (And What It’s Not Showing)

Wed, 08 Apr 2026 00:00:00 +0000

Most advertisers learn the limits of Amazon Ads reporting after they’ve already made a bad decision. A campaign may look weak, so you pause it. A week later, it turns out that the campaign was driving conversions that hadn’t shown up yet. Now you’re unsure what to trust.

We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)

Mon, 06 Apr 2026 00:00:00 +0000

Many advertisers have long viewed Google’s Ad Strength as the definitive north star for Responsive Search Ad (RSA) success, believing that a higher score guarantees better performance. But is this common perception actually supported by the results? Our latest data says otherwise.

SMX Munich 2026: PPC Conversations Worth Having

Thu, 02 Apr 2026 00:00:00 +0000

SMX Munich 2026 is one of those conferences where you walk in with a handful of questions and leave with a longer list of them. That’s not a complaint — it’s genuinely the point.

How to Scale Amazon Ads Without Hiring More People (Automation Playbook for Lean Teams)

Tue, 31 Mar 2026 00:00:00 +0000

If you’re managing a growing number of Amazon campaigns manually, you’ve probably started feeling the bandwidth crunch. There are:

Aaron Young’s STAB Framework: A Practical Approach to Google Ads Optimization

Mon, 30 Mar 2026 00:00:00 +0000

The S.T.A.B framework introduced by Aaron Young, offers a simple structure for approaching Google Ads optimization.

Google Pickup Later: How Retailers Can Run Local Ads Without a Full Inventory Feed

Fri, 27 Mar 2026 00:00:00 +0000

If you’ve spent any time managing Local Inventory Ads (LIAs), you know the “inventory hurdle.” For a long time, if you wanted to show a local shopper that a product was available nearby, you needed a near-perfect, real-time feed of what was sitting on every shelf in every store. For many retailers, that technical barrier was enough to keep them out of the local game entirely.

PPC Automation Tools in 2026: 8 Options and What Each One Actually Does

Fri, 27 Mar 2026 00:00:00 +0000

PPC automation has changed how advertisers manage campaigns.

The PPC Stress Test: ChatGPT vs. Claude vs. Gemini (and Where Optmyzr Wins)

Fri, 20 Mar 2026 00:00:00 +0000

Reddit is filled with marketers complaining that AI tools are too generic, too vague, or too “copy-only” when it comes to paid ads.

How Splitting Sale vs. Non-Sale Products Improved Our Google Shopping Performance By 20%

Tue, 17 Mar 2026 00:00:00 +0000

Google Shopping strategies can feel like a jungle. There are many ways to structure campaigns, and it’s not always obvious which setup fits your product catalog best.

Why Your Amazon ACoS Looks Fine—But Profit Is Still Declining (And How to Diagnose It)

Mon, 16 Mar 2026 00:00:00 +0000

Your ad spend has been climbing up for weeks, profit margin is getting tighter.

Find the Best Google Ads Tool in 2026 (Tried & Tested by PPC Pros)

Mon, 16 Mar 2026 00:00:00 +0000

Managing Google Ads today isn’t just about launching campaigns and checking results at the end of the week.

Why Amazon Spend Goes Off-Track Before You Notice (And How to Catch It Early)

Thu, 12 Mar 2026 00:00:00 +0000

You check your Amazon campaigns on one fine morning. At first glance, things look healthy. ACoS hasn’t moved much. Conversions are still coming in, and daily spend sits roughly where you expect it.

The Silent Budget Leak: Why Your Amazon Ads Budget Keeps Leaking (And How to Stop Non-Converting ASIN Spend Early)

Mon, 09 Mar 2026 00:00:00 +0000

Most Amazon accounts do not unravel overnight. At a glance, everything can look healthy. Impressions stay steady, clicks keep coming in, and campaigns spend more or less as planned.

Does Quality Score Still Matter in 2026? How to Interpret It in Automation-Heavy Google Ads Accounts.

Mon, 02 Mar 2026 00:00:00 +0000

Quality Score isn’t new. It has been around for nearly two decades. What’s new is how uncertain many advertisers feel about what to do with it today.

Negative Keywords in Google Ads: How to Reduce Wasted Spend and Improve Campaign Performance in 2026

Fri, 27 Feb 2026 00:00:00 +0000

A PPC manager shared a lesson from their first big beauty account on Reddit. They had just built out their first major campaign structure and created an ad group for the “shampoo” category. Negative keywords were in place, and everything looked solid.

When to Vibe Code, When to Use Scripts, and When to Use a PPC Platform

Mon, 16 Feb 2026 00:00:00 +0000

PPC is becoming agentic—whether we like it or not.

8 PPC Reporting Tools (and What Each Is Actually Good For)

Fri, 06 Feb 2026 00:00:00 +0000

Reporting is a big part of the job for PPC marketers, but it often turns into a time-consuming headache—especially when working with multiple clients and ad platforms.

How to Use LinkedIn Targeting in Microsoft Ads (Without Paying LinkedIn CPCs)

Tue, 27 Jan 2026 00:00:00 +0000

Are LinkedIn Ads worth it for B2B in 2025? It’s a fair question, and judging by some recent Reddit threads, it’s one a lot of advertisers are still wrestling with.

The PPC Performance Question to Ask: Is This a Seasonal Dip or a True Decline?

Wed, 21 Jan 2026 00:00:00 +0000

Performance drops in PPC don’t come with explanations.

How to Protect Your Best-Selling Products From Being Overlooked in Google Shopping

Mon, 19 Jan 2026 00:00:00 +0000

We often see Shopping accounts with thousands of products where a small selection accounts for the vast majority of revenue.

2025 Optmyzr Recap: The Most Impactful Features We Shipped Last Year

Mon, 12 Jan 2026 00:00:00 +0000

AI touched basically every industry last year, and PPC was no exception. But for most teams, the real shift wasn’t “using AI,” it was keeping campaigns under control while automation did more of the work.

PPC Data Tracking: What Breaks, Why it Breaks, and What to Do?

Fri, 09 Jan 2026 00:00:00 +0000

One of the most consistent friction points in PPC is the simple act of getting reliable data in one place. Numbers live across platforms, metrics don’t always match, and lining everything up takes more time than most people admit.

Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce

Tue, 16 Dec 2025 00:00:00 +0000

Last year, we published a study that challenged a common assumption and asked the question: Is Cyber Monday really the biggest day of the year for online sales?

Why One RSA Per Ad Group is the Smart Play in Google Ads

Mon, 15 Dec 2025 00:00:00 +0000

Ever caught yourself piling up Responsive Search Ads (RSAs) in an ad group, thinking volume equals victory? It’s a common instinct, but one that can backfire as it confuses Google’s algorithm, fragments your data, and drags down learning speed.

These PPC Monitoring Tools Help You Catch Issues Early (2026 Guide)

Thu, 11 Dec 2025 00:00:00 +0000

Regular monitoring is crucial after you launch any new PPC campaign. It’s an ongoing process that helps you quickly identify and address campaign performance issues before they cost you budget or customers.

Why Using One Currency Can Make Smart Bidding Smarter (and How to Get More From Low-Volume Markets)

Wed, 10 Dec 2025 00:00:00 +0000

Smart Bidding has become a reliable backbone for many Google Ads accounts, but only when it has enough data to learn from.

Social Media Advertising Tools: A Comparison Guide of 6 Leading Platforms

Tue, 02 Dec 2025 00:00:00 +0000

Managing paid social campaigns across multiple platforms is time-consuming, detail-heavy, and often more complex than it needs to be, especially if you’re juggling different formats, audiences, and budgets.

Why Ad Creative Is the KEY to Unlocking Higher Conversions

Mon, 01 Dec 2025 00:00:00 +0000

Increased automation and limited targeting will bring about a shift in the way we see our role as advertisers and how we plan our campaigns. Not only will we play a more strategic part rather than an executional one, but we will also have to rely less on targeting in the process.

6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring

Fri, 28 Nov 2025 00:00:00 +0000

Black Friday and Cyber Monday are the kind of days where you can do everything “right” and still be surprised. Budgets can deplete more quickly, traffic patterns may shift throughout the day, and small issues can have outsized impacts if you don’t catch them early.

Q4 PPC Analysis: How to Turn Holiday Campaign Data Into Year-Round Growth

Mon, 24 Nov 2025 00:00:00 +0000

Q4 is the season when most campaigns face their toughest test.

Do Seasonality Adjustments Actually Help During BFCM? A 3-Year Study Says No.

Wed, 19 Nov 2025 00:00:00 +0000

Every year, like clockwork, Google and Microsoft encourage advertisers to use seasonality bid adjustments during Black Friday and Cyber Monday (BFCM).

Why Your Free Shipping Offer Isn’t Enough Anymore (and How to Increase Your AOV)

Mon, 17 Nov 2025 00:00:00 +0000

Free shipping, fast delivery, and easy returns used to be differentiators.

6 Powerful Optmyzr Workflows Used By Top Agencies to Deliver Consistent Growth

Thu, 13 Nov 2025 00:00:00 +0000

Growth changes everything about how an agency operates. What once worked for five accounts starts to strain under fifty.

Plan, Don’t Panic: How to Make Black Week Work for You

Tue, 11 Nov 2025 00:00:00 +0000

Black Week is notorious for unexpected challenges.

How to Stay in Control of Google Ads When CPCs Spike This Black Friday & Cyber Monday

Wed, 05 Nov 2025 00:00:00 +0000

Every year, Black Friday and Cyber Monday are the busiest days for marketers. CPCs spike within hours. Budgets often drain before noon. By the time your reports arrive, it’s already too late to fix the damage.

Q4 Prep Checklist for Winning Black Friday & Cyber Monday

Mon, 03 Nov 2025 00:00:00 +0000

For advertisers, Q4 goes beyond the holiday chaos. It’s the most competitive season of the year.

4 Ecommerce Automation Plays That Turn Google Ads AI Into a Profit Machine

Fri, 31 Oct 2025 00:00:00 +0000

Most modern marketers are overloaded.

Why Your Responsive Search Ads Underperform (and 8 Ways to Fix Them)

Wed, 15 Oct 2025 00:00:00 +0000

Your Responsive Search Ads (RSAs) are your brand’s first impression on the search results page. It’s the moment when a potential customer decides whether to click, explore, or move on to someone else.

How Optmyzr’s Geo HeatMap Solves Common Google Ads Location Targeting Challenges

Mon, 29 Sep 2025 00:00:00 +0000

If you spend enough time in PPC forums or Reddit threads, you’ll notice a recurring complaint: “My ads keep showing in places I don’t serve, and my budget is disappearing.”

5 Google Ads Challenges PPC Managers Vent About (and How to Fix Them)

Thu, 25 Sep 2025 00:00:00 +0000

Most PPC problems don’t start with a disaster. They start with a slow bleed.

5 Underrated Google Ads Optimizations (That You Can Automate with Optmyzr)

Mon, 22 Sep 2025 00:00:00 +0000

Marketers on Reddit recently opened up about the less obvious Google Ads optimizations that delivered outsized results. The kind of tweaks that don’t get much attention but drive serious performance gains.

Getting Started with Google Ads for E-commerce

Mon, 15 Sep 2025 00:00:00 +0000

It’s that time of year when PPC advertisers start feeling the heat of the busy shopping season.

Struggling with a Low Google Ads Optimization Score? Try These 8 Fixes

Mon, 08 Sep 2025 00:00:00 +0000

In 2024, we studied over 17,000 Google Ads accounts across different industries and spend levels to answer a simple question: Does Optimization Score really matter?

Avoid These 6 Common (and Costly) Mistakes When Migrating To A New PPC Platform

Thu, 04 Sep 2025 00:00:00 +0000

Migrating PPC platforms looks simple until you’re in the middle of it.

Use This 7-Step Checklist to Set Up Your First Google Ads Campaign

Tue, 02 Sep 2025 00:00:00 +0000

If you’re new to search marketing and Google Ads and feel like a lost child in a busy market trying to figure out how the platform or even campaign setup works, you’re exactly where I was when I launched my first campaign.

When and How to Use Each Google Ads Smart Bidding Strategy

Mon, 01 Sep 2025 00:00:00 +0000

Many advertisers jump into Smart Bidding, hoping it will solve everything, only to end up with wasted budget and disappointing results. The truth is, Smart Bidding isn’t a magic switch.

How to Conduct A Google Ads Audit: A Step-by-Step Guide (+ Checklist)

Mon, 25 Aug 2025 00:00:00 +0000

Even the most carefully planned PPC campaigns can go off the rails when not monitored closely. You can be spending big on ads, and they may even be racking up clicks. But you’ll soon find they’re delivering little to no actual value.

How to Run High-Performing B2B Ad Campaigns on LinkedIn

Wed, 20 Aug 2025 00:00:00 +0000

Many B2B marketers are wasting thousands on LinkedIn ads because they’re using them like Google Ads. LinkedIn isn’t a search platform where people hunt for solutions; it’s a relationship platform where professionals connect and engage.

Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)

Tue, 19 Aug 2025 00:00:00 +0000

Sales and profit are the ultimate goals of ecommerce and retail advertising. For brands and agencies pursuing these objectives through Google Ads, Shopping campaigns offer greater control, structure, and reporting visibility than Performance Max.

Amazon’s Exit from Google Ads Triggered a Traffic Surge — But ROI Didn’t Follow: An Optmyzr Study

Fri, 15 Aug 2025 00:00:00 +0000

On July 23, 2025, Amazon abruptly pulled all its ads from Google shopping. The move disrupted the paid search ecosystem almost overnight. As one of Google’s biggest and savviest advertisers, Amazon’s exit gave us a rare look at what happens when a major player disappears from the auction.

How to Choose the Best PPC Audit Tool: 6 Top Picks

Thu, 14 Aug 2025 00:00:00 +0000

Regular PPC audits help maximize ROAS, but they can be time-consuming. That’s where PPC audit tools come in—they simplify analysis, automate tasks, and provide a clear audit roadmap, saving you time and effort.

How to Choose the Right PPC Bid Management Tool for Your Needs (+ 6 Top Picks)

Wed, 13 Aug 2025 00:00:00 +0000

PPC bid management is all about setting and adjusting bids to maximize ad performance while staying within your budget. As ad platforms become more automated, you need tools that provide visibility, control, and efficiency.

Find and Engage Your Ideal Customers: Meta Ads Targeting Strategies for Success

Fri, 08 Aug 2025 00:00:00 +0000

As technology advances and privacy legislation evolves, Meta Ads has adapted accordingly, altering how we reach and connect with audiences on the way to accomplishing our advertising goals.

Why Your Google Ads Might Not Be Working And How To Make Them Work (Expert Insights + Free Checklist)

Wed, 06 Aug 2025 00:00:00 +0000

There’s nothing more frustrating than launching a Google Ads campaign with carefully chosen budgets, precisely defined targeting, and ad copy you’re proud of, only to be met with… silence.

Amazon Exited Google Shopping Ads. Here’s How to Rebalance Budgets and Monitor CPC Shifts

Fri, 01 Aug 2025 00:00:00 +0000

Amazon has pulled out of Google Shopping ads in 20 global markets. For years, they’ve been a dominant force in the auction, accounting for up to 30% of impression share in many verticals.

Is Performance Max Cannibalizing Your Search Campaigns? Our New Data Study Says… Probably

Thu, 31 Jul 2025 00:00:00 +0000

When Google launched Performance Max (PMax), it was positioned as the ultimate automated campaign, designed to unify and optimize ads across all of Google’s channels: Search, Shopping, YouTube, Display, and more.

Why Your Google Ads CPC Spiked Overnight (And How to Prevent It)

Fri, 18 Jul 2025 00:00:00 +0000

A CPC spike is one of the most frustrating things in paid search: your costs shoot up overnight, and nothing in your campaign has changed. No new keywords, no bid adjustments, no budget tweaks… and yet, your performance tanks.

Why Competitor Audience Targeting Is the Future of PPC (And How to Do It Right)

Wed, 09 Jul 2025 00:00:00 +0000

Are you noticing that your PPC budget doesn’t go as far as it used to, while targeting options now seem more limited than ever? You’re not alone, and you’re certainly not imagining it.

The 7 Most Frustrating Amazon PPC Challenges And How Optmyzr Fixes Them

Fri, 04 Jul 2025 00:00:00 +0000

“I’m running ads, adjusting bids… so why isn’t performance improving?”

8 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations

Tue, 01 Jul 2025 00:00:00 +0000

Managing multiple ad accounts can feel like an endless to-do list—analyzing search terms, avoiding wasted spend, monitoring performance, and keeping track of audiences. And that’s just the start.

The Cookieless Future That Wasn't: Why First-Party Data Still Reigns Supreme

Mon, 30 Jun 2025 00:00:00 +0000

In July 2024, Google hit pause on its plan to kill third-party cookies in Chrome.

How to Lower ACoS with the Right Amazon Bid Type

Mon, 30 Jun 2025 00:00:00 +0000

Bidding on Amazon isn’t just about picking a number and hoping for the best. With so many options: Up & Down, Down Only, Fixed, it’s easy to feel overwhelmed or fall into autopilot. However, the best results don’t come from chasing the lowest ACoS or blindly increasing bids.

Amazon Ads and Inventory: When to Hit Pause and Why

Thu, 26 Jun 2025 00:00:00 +0000

One of the most important rules of selling on Amazon is not to run out of stock. Yet even the best-organized brands can’t always ensure this when unexpected factors like port delays or sales spikes occur.

8 Common Amazon Ads Mistakes (And How to Fix Them)

Tue, 24 Jun 2025 00:00:00 +0000

Amazon ads can be incredibly powerful, but not always predictable.

Google Listened: 5 PMax Fixes That Solved the Gaps We Found in 24,702 Campaigns

Mon, 16 Jun 2025 00:00:00 +0000

In 2024, we analyzed 24,702 PMax campaigns. The verdict?

How to Run a Seasonality Analysis of Your PPC Data Using ChatGPT

Fri, 13 Jun 2025 00:00:00 +0000

Most people assume Q4 is the busiest time of year. But assumptions aren’t analysis.

Google Ads Gets You Seen. Amazon Ads Gets You Sold. Here's How To Use Them Together.

Fri, 13 Jun 2025 00:00:00 +0000

Brands selling across multiple channels are adapting to how people actually shop — blending performance with discovery, and tailoring touchpoints around real behavior. A journey might start with a Google search, continue through a YouTube ad, and end with a purchase on Amazon.

Amazon Ads Reporting Delay Is Killing Your Conversions. Here’s the Fix (Lessons From Studying 14,991 Campaigns)

Wed, 11 Jun 2025 00:00:00 +0000

One of the first things you notice when managing Amazon Ads is that the data doesn’t settle right away. Clicks and costs show up fast, but conversions, sales, and impressions take longer to update. And those are the metrics that drive strategy.

Google Ads Keywords Not Converting? How to Diagnose, Fix, or Pause Them

Fri, 06 Jun 2025 00:00:00 +0000

“Should I pause a keyword that has clicks but no sales… or just wait?”

Amazon Buy Box Basics: What It Is and Why It Matters to Your Ads

Fri, 06 Jun 2025 00:00:00 +0000

If you’re running Amazon ads without keeping an eye on the Buy Box, you’re flying blind.

How to Launch Social Media Campaigns Faster and Beat the Trend Cycle

Fri, 06 Jun 2025 00:00:00 +0000

If you’re running social media campaigns, you know speed isn’t optional; it’s the edge.

How to Manage Meta and LinkedIn Ads Together Without Losing Your Mind

Tue, 27 May 2025 00:00:00 +0000

If you’re someone managing Meta and LinkedIn Ads across multiple accounts, you’re juggling disconnected dashboards, duplicate reports, and platforms that refuse to play nice.

The 4-Part Amazon Ads Strategy to Drive Real Profit and Scale With Confidence

Tue, 27 May 2025 00:00:00 +0000

Amazon advertising can be complex, and success comes down to mastering a few critical elements. It begins with a product listing engineered to convert interest into decisive purchases.

How Optmyzr Users Automate Amazon PPC: Real Strategies from Real Advertisers

Mon, 19 May 2025 00:00:00 +0000

Analyzing, monitoring, optimizing, and then reporting - this sounds like four full-time jobs rolled into one when managing an Amazon Ads account. Multiply that effort across multiple accounts, and it becomes overwhelming fast.

How to Optimize Your Amazon Listings to Boost Ad Performance

Mon, 19 May 2025 00:00:00 +0000

Many advertisers invest significant time and effort into setting up Amazon ads, refining targeting, and monitoring performance metrics. Despite this, conversions can remain frustratingly low.

The Complete Guide to Product Feed Optimization in Google Merchant Center

Tue, 06 May 2025 00:00:00 +0000

It goes without saying that the key to growth for ecommerce businesses is selling more products. Sounds simple. And obvious. But a lot of businesses aren’t looking closely enough at each product when planning how to achieve sustainable growth and stand out amongst the competition.

Beyond the Automation Blackbox: Why Human + Machine Still Wins In Paid Media

Wed, 30 Apr 2025 00:00:00 +0000

Automation and AI are steadily taking center stage in modern advertising. They are deeply integrated across almost every stage of campaign management, including campaign creation, bidding, audience targeting, optimization, and reporting.

Why Layering Automation on Native Bidding Can Outperform Proprietary Systems

Wed, 30 Apr 2025 00:00:00 +0000

When it comes to PPC bidding, the conversation can sometimes sound more divided than it actually is. Native bidding, proprietary algorithms, and manual rules each have their place, and for many advertisers, the real strategy lies in how you blend them.

How to Use Portfolio Bidding and Campaign Groups (And Actually Track Their Impact)

Fri, 25 Apr 2025 00:00:00 +0000

Managing bids across multiple campaigns shouldn’t feel like a daily firefight. But it often does. One campaign burns through the budget overnight. Another gets zero conversions.

How to Build Inventory-Based PPC Campaign Templates That Scale

Thu, 24 Apr 2025 00:00:00 +0000

Inventory moves fast. If your campaigns can’t keep up, you’re either missing revenue or wasting spend.

The 2025 Tariff Crisis: What It Means for Advertisers (And How to Survive It)

Thu, 17 Apr 2025 00:00:00 +0000

A sweeping 10% tariff now applies to nearly all imports to the US, with a staggering 125% duty on goods from China (as of this post). While many prices haven’t surged yet, they will soon.

Simplify PPC Analysis: Proven Frameworks, Checklist & Trends in One Guide

Tue, 15 Apr 2025 00:00:00 +0000

Analysis plays a critical role in modern PPC advertising. Right now, where there’s less insight into your data and more control being taken away by the ad platforms, it becomes even more important to understand what’s happening in your account.

Amazon PPC Audit: A Step-by-Step Guide to Cut Wasted Ad Spend

Fri, 11 Apr 2025 00:00:00 +0000

Wasted ad spend doesn’t just hurt campaign performance, it slows growth.

Introducing RetroEdit™: Change Your Campaign Results…Retroactively!

Tue, 01 Apr 2025 00:00:00 +0000

Ever looked at past PPC performance and wished you could tweak reality just a little? Now you can! Introducing Optmyzr RetroEdit™—the world’s first campaign-editing tool powered by quantum PPC technology and advanced time-travel algorithms.

Ecommerce PPC Experts Reveal the Biggest Mistakes Holding You Back in 2025

Wed, 12 Mar 2025 00:00:00 +0000

The biggest threat to your PPC performance isn’t competition; it’s outdated thinking. Advertisers have built their strategies around control for years: aggressively blocking “bad” traffic, over-segmenting campaigns, and setting safe ROAS targets.

Google Ads Bid Management 101: A Beginner’s Guide to Higher Conversions

Wed, 26 Feb 2025 00:00:00 +0000

Whether you’re looking to drive more traffic, raise brand awareness, or boost conversions using Google Ads, your bid management strategy can make or break your results.

The Secret to Lower CPCs and Higher Conversions: PPC Bid Management Explained

Tue, 11 Feb 2025 00:00:00 +0000

Every time you advertise online, you’re entering an auction. And like any auction, winning or losing comes down to your bidding strategy.

When Help Documentation Is Wrong: PMax API Placement Exclusions Do Work Despite Google Claims

Tue, 28 Jan 2025 00:00:00 +0000

When ad platforms provide guidance, it is often taken as absolute truth. The expectation is that their help documentation and support channels offer accurate, actionable advice.

9 Powerful Automations to Manage Small Google Ads Accounts

Wed, 22 Jan 2025 00:00:00 +0000

Managing small Google Ads accounts isn’t easy—it’s like trying to juggle while walking a tightrope. With tight budgets, fewer clicks to work with, and AI taking over more and more of the process, keeping your campaigns under control can feel like a real uphill battle.

Optmyzr’s Customer Favorites: Top 6 PPC Tools of 2024

Fri, 10 Jan 2025 00:00:00 +0000

2024 has been an eventful year for PPC, with several interesting trends shaping the advertising landscape. A couple of the most critical ones include:

Black Friday Beats Cyber Monday in Google Ads Sales 2024 – Here’s Why

Tue, 17 Dec 2024 07:00:27 +0000

For years, Cyber Monday has held the title of the biggest online shopping day, and recent reports like Adobe’s 2024 study confirm this with $13.3 billion in total e-commerce sales, compared to Black Friday’s $10.8 billion.

How to Make Value-Based Bidding Work for You

Tue, 10 Dec 2024 06:24:00 +0000

Value-based bidding and smart bidding are two powerful tools that have evolved considerably since their introduction. These bidding strategies allow Google to set the bids in each auction with the goal of achieving a desired business outcome.

How to Choose the Best Keyword Match Type for Your Google Ads Campaign

Fri, 06 Dec 2024 00:00:00 +0000

In Google Ads, attracting the right traffic isn’t just about selecting keywords—it’s about aligning those keywords with user intent. Understanding when to use exact match, phrase match, broad match, or negative keywords is crucial for maximizing ad spend and targeting effectively.

7 PPC Automations That Save You From Burnout

Wed, 04 Dec 2024 10:00:00 +0000

Managing multiple Google Ads accounts can feel like spinning plates. Add in the ever-changing ecommerce trends and seasonal demands, and it’s no wonder burnout is a common struggle for paid search marketers.

Amazon TACoS 101: Reduce Ad Dependency and Sustain Growth

Mon, 11 Nov 2024 09:00:00 +0000

Success in advertising isn’t just about driving immediate sales; it’s about building long-term growth and sustainability. While most advertisers rely on metrics like ROAS and ACoS to measure campaign performance on Amazon, these metrics don’t speak to how your overall sales have grown due to your advertising activities.

How to Optimize Ecommerce Campaigns with Blended ROAS

Thu, 24 Oct 2024 10:00:00 +0000

Digital advertising has been booming in recent years. At the same time, we’re seeing stricter data protection laws and the rise of first-party data.

Performance Max Study: Evaluating Popular Strategies For ROI

Mon, 07 Oct 2024 06:00:00 +0000

Performance Max revolutionized the way marketers advertise on Google, allowing them to advertise across Search, Youtube, display, Discover, Gmail, and local with a single budget and different creatives. Some have fallen in love with the ad type because it removes the bias from budget allocation, while others distrust it because PMax doesn’t allow for as much control and reporting as conventional Google campaigns.

The Impact of Bidding Strategies on Google Ads Performance

Tue, 24 Sep 2024 10:00:00 +0000

One of the most critical parts of advertising is choosing the right bidding strategy for your campaign. However, with so many conflicting viewpoints (usually data backed and/or voiced by experts), it can be hard to understand what the right strategy for your client(s) should be.

Ad Strength & Creative Study: Data & Learnings From 1M+ Ads

Mon, 09 Sep 2024 16:00:00 +0000

Great ad copy is critical for Google Ads success. However, it can be tough to understand which rules of engagement work best in today’s PPC landscape.

Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts

Fri, 23 Aug 2024 10:00:00 +0000

During GML 2024, Google shared a really interesting stat: raising your OptiScore 10 points leads to a 15% conversion rate improvement.

Google Pausing Low Activity Keywords: What Does It Mean & What Should You Do?

Mon, 10 Jun 2024 05:01:00 +0000

When Google announced they would begin pausing low-activity entities (first ad groups, then keywords), the news was met with mixed response. Some felt it was an overreach and that practitioners should decide if keywords should be paused. Others felt that if an entity hadn’t done anything in 13 months (the minimum timeframe for it to be eligible for auto-pausing), it was time to move on.

Search Terms Available Again in Performance Max: What This Means & How Can You Benefit

Mon, 13 May 2024 14:01:03 +0000

In March of 2024, Google fixed a glitch that blocked Search terms from showing in the PMax scripts that would pull search categories. This means that you can see the categories PMax matched your budget with, as well as the specific Search terms.

AI Is Making Good Ad Agencies Better and Bad Agencies Worse

Fri, 03 May 2024 06:35:00 +0000

You know an idea has jumped the shark when you walk into a coffee shop, and the first thing you hear is a customer leaning over the espresso machine, asking the barista if he’s ever used ChatGPT.

Use New Customer Acquisition in Google Ads Without Hurting ROAS

Fri, 12 Apr 2024 07:44:00 +0000

If you use Google Ads primarily as a growth tool, it stands to reason that you would dedicate your budget in part or in whole to acquiring new customers.

Google Shopping Campaigns: 3 Examples You Can Copy Now

Thu, 04 Apr 2024 14:44:58 +0000

For a business, Google Shopping ads are a new channel to reach customers. Half of the top retail advertisers are already using it.

How to Find, Add, and Use Negative Keywords to Target the Most Relevant Audiences

Mon, 18 Mar 2024 10:06:00 +0000

Ever feel like your ads are getting clicks, but not the right kind? If your ad budget feels like it’s vanishing without seeing those sales or leads, you could be falling victim to irrelevant searches.

Start Strong, Sell More: A Beginner’s Guide to Google Shopping Ads

Thu, 14 Mar 2024 17:08:00 +0000

In this post, you’ll learn

How to Generate Performance Report of Products Overlapping Across Standard Shopping and PMax Campaigns

Thu, 14 Mar 2024 10:41:16 +0000

Have you ever wondered how many products you have overlapping or present in your various shopping (Standard or Performance Max) campaigns?

An Optmyzr Study on Google Ads Performance Max, Match Types, and Auction Prices

Wed, 13 Mar 2024 11:20:49 +0000

2023 was a lot. There were big cultural events that shook economic stability, as well as major innovations in ad tech.

Google Demand Gen Vs. Google Display: When to Use Which?

Wed, 28 Feb 2024 17:08:00 +0000

After the Display vs Discovery Ads challenge, we decided to run a new test in the last part of 2023 to compare Demand Gen campaigns’ performance to that of “regular” Display campaigns. As in the previous experiment, we set the same budget for about 30 days, using the same content & targeting options. Here’s what happened.

Google Ads vs. Microsoft Ads: A Tactical Breakdown for Better Account Performance

Fri, 23 Feb 2024 11:08:00 +0000

In the ever-evolving world of paid search advertising, understanding the intricacies of platforms like Google and Microsoft is critical for campaign success. While these platforms are similar in many aspects, there are a range of distinct features that can significantly impact your advertising outcomes.

Top 10 tools 10,000+ advertisers used in 2023 to maximize their PPC ROI

Tue, 23 Jan 2024 12:00:00 +0000

PPC in 2023 was a whirlwind, fraught with dynamic shifts and challenges. From the widespread adoption of Performance Max to Google’s continuous pursuit of automation, advertisers faced a landscape that demanded adaptability. However, amid these transformations, Optmyzr emerged as a steadfast partner, empowering advertisers through innovation and support.

What Are Google Responsive Search Ads?

Tue, 26 Dec 2023 00:18:00 +0000

Responsive Search Ads (RSAs) are text ads that allow PPC marketers to create multiple headlines and descriptions that are tested over time by Google’s machine learning and turned into relevant ads customized for the end-user based on their search query.

How to Diagnose Your Ecommerce Performance Max Campaigns

Tue, 19 Dec 2023 07:48:00 +0000

Need to evaluate Performance Max? Start here.

Performance Max: 5 Effective Ways to Safeguard Your Campaigns in 2024

Fri, 15 Dec 2023 09:26:00 +0000

Performance Max is one of the biggest automated campaigns from Google in the last few years. It replaced Smart Shopping and Local campaigns in September 2022 making it very clear to us that Google has it as the top focus in its ad strategy and that more automation is on the way.

Do Not Start a PPC Agency in 2024 Until You’ve Understood These 7 Things

Thu, 14 Dec 2023 07:00:00 +0000

I spoke to 4 all-star PPCers to discuss different career journeys including the decision to head out on our own (for those who have started an agency or consultancy). After the call, Harry Makins on Twitter asked a follow-up question that got me thinking more about the difference between starting an agency in 2010 and now.

Reduce Wastage: Manage Your Google Ads Budget for Optimal Results

Thu, 23 Nov 2023 01:02:00 +0000

At the heart of every successful Google Ads campaign lies a well-structured and meticulously managed budget. It’s the lifeblood of your campaign, dictating its reach, visibility, and effectiveness.

The Methodology Behind Target CPA and Target ROAS Optimizations

Tue, 21 Nov 2023 16:11:49 +0000

Smart bidding strategies have transformed bid management for the better. However, advertisers often grapple with the challenge of gaining greater control over their campaign optimizations. At Optmyzr, we’ve been at the forefront of addressing this concern, and one common question we receive is, “How can I adjust keyword bids when using smart bidding?”

Unlock Efficiency and Savings with Optmyzr’s Landing Page URL Checker

Thu, 16 Nov 2023 12:00:00 +0000

In the dynamic world of Google Ads, ensuring the smooth functioning of your landing pages is paramount. Broken landing pages not only frustrate potential customers, but can also lead to wasted Google Ads budget. This is where Optmyzr’s Landing Page URL Checker comes to the rescue. This powerful tool is designed to meticulously scan and verify the integrity of all landing pages within your Google Ads account, helping you maintain a healthy online presence while optimizing your advertising budget.

Know Where Your Account Stands Among Competitors With PPC Vertical Benchmarks

Mon, 13 Nov 2023 12:00:00 +0000

In the fast-paced world of digital advertising, where trends shift like quicksilver, staying ahead of the competition is not just a goal—it’s a necessity for success. Recognizing the challenges advertisers face in navigating this ever-evolving landscape, Optmyzr has unleashed a game-changing tool onto the scene: PPC Vertical Benchmarks.

Supercharge Your Google Ads Campaigns with Optmyzr Express: Quick Byte-Sized Optimizations

Thu, 09 Nov 2023 12:00:00 +0000

Imagine this scenario: Your Google Ads campaigns are operating at peak performance, delivering a torrent of conversions and captivating your target audience. The twist? You’re not grappling with the complexities of optimizing them manually for each account. Instead, you’re navigating the Google Ads landscape with grace and ease, all thanks to Optmyzr Express.

Optmyzr's Holiday Magic: New Features to Sleigh Your Shopping Season Goals!

Mon, 30 Oct 2023 09:00:00 +0000

The Holiday Season is here, and it’s time for some serious e-commerce action! We’re thrilled to announce that Optmyzr is your ultimate partner, delivering a bag of brand-new features to simplify the management of your Performance Max and Shopping campaigns during this festive period. From fine-tuning your merchant feed to monitoring product performance, we’ve got your back. So, grab your hot cocoa, get cozy, and let’s explore what Optmyzr has in store for you.

A PPC Practitioner’s 13-Step Guide to Optimizing Paid Ads

Fri, 27 Oct 2023 21:04:22 +0000

Optimizing paid search campaigns is essential for any account. When optimizing, the objective is to ensure that the ads reach the right audience at the right moment. Optimization also involves making updates and changes to meet business goals.

Why Aren't My Google Ads Campaigns Getting Conversions?

Mon, 23 Oct 2023 09:30:00 +0000

If you’ve ever felt that sinking disappointment as you watch your Google Ads campaigns struggle to convert, take a deep breath. You’re not alone.

Google Ads Reps: Friend, Foe, or Some Third Nebulous Entity?

Thu, 19 Oct 2023 04:32:00 +0000

“This is your Google Ads rep speaking. Please fasten your seatbelt—it’s about to get reeeeeal bumpy.”

Cross-Channel Advertising: Challenges & Strategies (With an Example)

Tue, 10 Oct 2023 17:00:00 +0000

Juggling PPC campaigns across Google Ads, Facebook, and LinkedIn? You’re not alone in this high-stakes game of cross-channel marketing. According to a Nielsen study, a well-executed strategy can amplify consumer interaction by 250%. But how do you navigate the complexities?

The results are in: Google Display vs Discovery Ads (under the same settings)

Mon, 09 Oct 2023 17:00:00 +0000

Last quarter, we ran a test with Discovery Ads and “regular” Display campaigns to promote ADworld Experience event registrations. We spent the same budget for about 30 days using the same copy & targeting options. Here’s what we found.

20 PPC Optimization Strategies to Take Your Performance From Good to Great

Mon, 02 Oct 2023 21:00:00 +0000

PPC Optimization, or Pay-Per-Click Optimization, is a continuous process of analyzing and improving your ad campaigns to maximize their effectiveness and achieve specific business objectives.

7 Ways to Stop Google Ads From Wasting Your PPC Budget

Sun, 01 Oct 2023 06:29:00 +0000

In light of recent antitrust lawsuits and scrutiny over its ad business practices, advertisers are becoming more concerned that Google may be wasting their ad budgets in subtle ways. While Google provides a powerful platform for targeting customers, savvy advertisers need to be vigilant to ensure they are getting true value from their ad spend.

12 Best Practices to Optimize Google Shopping Campaigns

Thu, 28 Sep 2023 16:00:00 +0000

Online shopping has changed how people search for items they need and want. A simple search yields hundreds of thousands of results in a second.

7 Proven Retargeting Strategies for Higher Conversion Rates

Thu, 28 Sep 2023 13:00:00 +0000

Retargeting is an advertising technique for reaching out to your previous website visitors. Paid search, social media, and email marketing channels let brands and other advertisers create retargeting campaigns.

Optmyzr Study: Is It Time to Re-Evaluate Your Google Ads Strategies

Wed, 27 Sep 2023 19:05:00 +0000

It is hard to change a strategic perspective. We form our ideas on the world based on data and inferring causation and correlation. Acknowledging that an outcome is no longer viable means that either the circumstances changed or the logic wasn’t sound. Both are uncomfortable.

Google Confirms Inflating CPCs: What Advertisers Need to Know

Tue, 26 Sep 2023 06:37:00 +0000

Google is currently on trial for antitrust allegations from the US Justice Department, and Google employees have acknowledged what we’ve long known about how the ad auction works: Google controls the pricing — and sometimes raises auction minimums.

PPC Reporting: Goals, Tips, and Mistakes to Avoid While Creating Great Reports

Mon, 25 Sep 2023 21:00:00 +0000

You don’t need superpowers to create PPC reports that look good and keep your clients happy.

Google Ads Enhanced Conversions: Benefits and Best Practices

Mon, 18 Sep 2023 18:00:00 +0000

Conversion tracking is one of the most important tools in a PPC marketer’s toolkit. By tracking post-click actions that indicate value - like lead submissions, purchases, or registrations - you can understand the true ROI of your keywords, ads, and targeting parameters. This enables you to optimize bids and budgets to drive more of the conversions that impact your bottom line.

How to protect your Google Ads account from glitches?

Fri, 15 Sep 2023 17:01:00 +0000

Ad platform giants like Google Ads and Meta Ads are always testing new features and functionalities. And, these tests require real-world data, which comes from ad accounts like yours.

Master PPC Reporting Using These 10 Optmyzr Tools

Wed, 13 Sep 2023 13:27:00 +0000

One of the core skills for PPC marketers is reporting. The ability to beautifully visualize data and draw insights from it is a big factor in optimizing your ad campaigns.

Maximize Q4 Ecommerce Profits: 13 Tips for a Successful 2023 Holiday Season

Thu, 07 Sep 2023 18:00:00 +0000

Considering how important and chaotic the Q4 shopping season can be for advertisers, it’s never too late to start setting up your campaigns. Buyer behavior trends have changed over the years during Black Friday, Cyber Monday, and December holidays and now we’re seeing consumers shopping earlier than before.

The Value Of Third-Party PPC Software Is Mostly Felt In Its Absence

Wed, 06 Sep 2023 17:00:00 +0000

PPC marketers tend to debate the value of third-party software — after all, why pay for tools when Google gives you everything you need?

Save Costs and Boost Efficiency: 5 Ways to Manage Your Smart Bidding

Tue, 29 Aug 2023 11:22:00 +0000

Smart Bidding uses Google’s AI to optimize for conversions or conversion value in each and every auction. Target CPA, Target ROAS, Maximize conversions, and Maximize conversion value are all Smart Bidding strategies that include auction-time bidding.

How Peak Ace AG Uses Optmyzr to Become One of the High-Performing Agencies in Germany

Mon, 21 Aug 2023 17:00:00 +0000

There’s nothing more rewarding than seeing your customers achieve amazing results with your product. That’s why we love to share success stories, like the one below, with you so you can learn from their experiences and get inspired.

Weather-Based PPC Management: How to Optimize Campaigns Based on Weather Changes

Tue, 01 Aug 2023 13:34:02 +0000

Weather often impacts the behavior of consumers. For example, rainy weather would lead to an increase in demand for cab and shuttle services. And, a heat wave compels people to stay indoors which leads to an increase in demand for air conditioning and similar services.

9 Ways to Reduce Wasted Spend in Your Google Display Campaigns

Tue, 04 Jul 2023 07:45:00 +0000

With the ever-changing landscape of user online behavior, the importance of Display campaigns only increases. The logic is plain enough. Given the influx of businesses going online, not everyone will know about your business or what you do to search for you explicitly.

What are Performance Max Campaigns?

Mon, 03 Jul 2023 02:18:00 +0000

Performance Max campaigns are a new campaign type in Google Ads in which advertisers can create one campaign and get their ads wherever users are interacting with Google’s services, whether that’s on Search, Display, YouTube, Maps, Discover, or Gmail.

What Is Location Targeting and How to Use It Effectively

Tue, 27 Jun 2023 14:59:04 +0000

Location targeting is a way for advertisers to clearly specify the location they want their ads to show. It is a crucial aspect for any ad campaign.

Lead Generation Landing Pages: 8 Inspiring Examples to Grow Your Conversion Rates

Tue, 20 Jun 2023 13:19:03 +0000

Anyone involved in marketing knows that powerful lead generation strategies set your business up for higher sales and more revenue.

How to Use Audience Segmentation to Improve Ad Relevance and ROI

Mon, 12 Jun 2023 05:37:00 +0000

In this article, you’ll learn how to use audience segmentation to improve the relevance and return on investment (ROI) of your advertisements. This strategy grants your marketing team the creative direction they need to develop high performing and profitable ads that appeal to their target audiences.

Elevate Your Advertising Game with Smart Shopping Campaigns by Optmyzr

Wed, 07 Jun 2023 16:14:48 +0000

We are thrilled to share one of the more exciting product updates: Smart Shopping Campaign through Optmyzr.

AI-Powered Advertising: Recapping Google Marketing Live 2023

Wed, 24 May 2023 10:30:47 +0000

Google Marketing Live 2023, an event hosted at Google’s Mountain View headquarters, had over 20 product announcements centered around artificial intelligence (AI) for advertisers. The key themes were around the 3 C’s of AI, (a play on the 4 P’s of marketing): customer connection, creative strategies, and confidence in ad campaign effectiveness.

5 Ways to Optimize Your Google Ads Account Using the Change History Widget

Mon, 22 May 2023 08:45:33 +0000

A few days ago, we introduced a new tool/feature to check your change history and see if Google has made any automatic changes. This tool also lets you set up alerts to be notified when there is a budget change to a premium brand campaign.

How Generative AI Integration in Search Impacts PPC Advertising

Tue, 16 May 2023 13:32:35 +0000

It is an exciting time for search engine advertising as both Google and Bing embrace the potentials of Artificial Intelligence (AI). At Google’s annual IO event for developers, a new search experience was announced, featuring generative AI based on Google’s Lambda models.

5 Keys to Successful B2B Paid Search Automation

Mon, 15 May 2023 14:20:14 +0000

Automation in paid search is here to stay. It saves time for the PPC manager, freeing them up for more strategic tasks.

How to Easily Monitor Changes In Your Google Ads Account

Thu, 04 May 2023 11:22:00 +0000

Monitoring your Google Ads campaigns is crucial to ensuring smooth performance, and achieving desired goals.

How to Create, Optimize, and Manage Google Responsive Search Ads

Mon, 01 May 2023 08:21:00 +0000

Google Ads deprecated the creation and editing of Expanded Text Ads on June 30, 2022. It has been a little more than three quarters since Responsive Search Ads (RSAs) became Google’s new default ad type for search campaigns.

Learn How to Boost Your Marketing Performance with AI and ML: 4 Experts Share Their Secrets

Thu, 27 Apr 2023 12:00:00 +0000

Every day there’s a new innovation in AI and machine learning. Whether these innovations unlock more time in the day, process data more quickly, or do other functions the human mind can’t do alone, they all have a potential place in our marketing arsenal. However, it can be very easy to get overwhelmed by the sheer number of new tools coming onto the playing field.

How to Manage and Optimize Your Performance Max Retail Campaigns

Thu, 13 Apr 2023 14:29:58 +0000

We recently published an article to help you manage and optimize your Performance Max campaigns.

What PPC Tools Do You Need & How Much Do They Cost You?

Tue, 11 Apr 2023 13:02:44 +0000

All companies have a tech stack or series of tools they use to complete day-to-day operations. When it comes to PPC tools, brands will have to decide whether they want single-function tools, full management tools, or to build their own.

The Optmyzr Study On Responsive Search Ad Performance

Fri, 07 Apr 2023 03:30:00 +0000

If you aren’t familiar with Responsive Search Ads, a good way to think of them is giving Google a bunch of different text components to mix and match while it finds the best combinations. There’s a learning period for any new RSA, which means performance may not be what you’re used to right away.

Performance Max Campaign Tips for Retail and Ecommerce

Thu, 06 Apr 2023 11:40:29 +0000

Since its launch, Performance Max — the one campaign to rule them all — has seen widespread adoption among advertisers from various verticals.

Celebrating Excellence: Optmyzr's First Annual Digital Marketing Shero Awards

Wed, 05 Apr 2023 18:25:04 +0000

March was a great month for us at Optmyzr. From our biggest-yet product release to our first annual Digital Marketing Shero awards, there’s a lot we want to share with you.

Introducing one of our biggest product updates ever in our 10-year history.

Tue, 04 Apr 2023 12:57:21 +0000

One of the many reasons I joined the Optmyzr team is the laser focus on delighting customers through pragmatic innovation.

Does Ad Strength Impact Responsive Search Ads?

Tue, 28 Mar 2023 06:56:39 +0000

If you’re a PPC Advertiser you’re certainly no stranger to scores in your ads account, for example, quality score or optimization score. With Responsive Search Ads (RSAs) replacing Expanded Text Ads, advertisers are now increasingly exposed to a new type of score called Ad Strength.

How to Manage and Optimize Your Performance Max Campaigns

Tue, 21 Mar 2023 06:22:39 +0000

A lot has been written and said about Performance Max, so we have made sure that we don’t make this another blog post about the same pointers.

PPC Ad Formats: Search, Shopping, Display, Video & More for Google, Microsoft & Amazon Ads

Sun, 19 Mar 2023 18:30:00 +0000

When setting up a campaign, you need to choose the campaign type that best suits your marketing goals, brand strategy, and the time you can invest in managing the campaign.

Google Ads Account Structure: Why Is It So Important & How to Build an Impressive Structure

Mon, 13 Mar 2023 12:46:08 +0000

There’s nothing worse than coming back to a dirty house. The washing is piled high, laundry is draped all over the furniture and there’s a ‘stench’ that fills the air.

Boost Conversions: 7 Microsoft Ads Optimization Tips

Wed, 01 Mar 2023 12:28:29 +0000

Microsoft Advertising recently announced they’re launching a new ChatGPT-based, AI-powered Bing, to deliver a “better search experience” — in their own words.

Here's how you can profit from the latest updates to Performance Max

Tue, 28 Feb 2023 07:03:38 +0000

It’s hard to put into words just how much of a shift Performance Max campaigns represent for the search-first advertiser. Google Ads used to be text first (both in SEO and PPC) and strategies and budgets that served that era have struggled to remain viable.

Why You Cannot Blindly Trust Google Ads Recommendations

Mon, 20 Feb 2023 10:55:28 +0000

If you do Google Ads, you can barely go a minute these days without seeing auto-apply recommendations they want you to opt in to.

Google Display Network vs Programmatic Advertising: Which Should You Choose?

Mon, 13 Feb 2023 14:51:55 +0000

Google recently announced that starting in March 2023, all content targeting will be simplified into a single “Content” page in Google Ads.

How B2B marketers can improve PPC targeting by segmenting CRM data

Tue, 07 Feb 2023 15:40:22 +0000

“Do you remember the good old days when all you had to do to build, target, or remarket an audience was to drop a cookie in someone’s browser?

10 Expert Tips to Create a High-Converting Video Landing Page for Your PPC Campaign

Thu, 02 Feb 2023 07:33:38 +0000

When creating a PPC campaign, there are a lot of factors that you need to consider to be successful. While crafting compelling ad copy and setting up an effective bid strategy are a few critical parts of the process, converting paid site traffic into paying customers is what it’s all about.

Google’s ‘Remove Redundant Keywords’ Recommendation: Here’s How You Can Manage Automatic Keyword Deduplication

Wed, 18 Jan 2023 21:32:51 +0000

On January 4th, 2023, Google sent an email to advertisers who run Google ads regarding a new change they made to the “remove redundant keywords recommendations”.

Run Great Campaigns With PPC Automation: The Whats, Whys and Hows

Mon, 16 Jan 2023 03:30:00 +0000

If you aren’t using PPC automation tools in your Google Ads campaigns in 2023, you’re leaving money on the table.

The Top 12 Tools 10,000+ Advertisers Used in 2022 to Maximize Their PPC ROI

Wed, 04 Jan 2023 11:24:37 +0000

With the beginning of a new and exciting year, our Customer Success team, with the help of our analysts, identified the most used and talked about features from our suite of tools during 2022.

PPC trends in 2023: 10 Experts Share Their Predictions and Recommendations

Thu, 22 Dec 2022 11:49:11 +0000

Life is never boring when you work in PPC. And we’ve seen that in the eventful year that was 2022.

2022 Recap: What’s New in Optmyzr

Thu, 15 Dec 2022 01:30:00 +0000

Smooth seas never made a skilled sailor, and 2022 was anything but smooth. From Google’s automation updates and several tech migrations, there was much to get used to.

6 Powerful Tools to Optimize Your Google and Microsoft Responsive Search Ads

Wed, 14 Dec 2022 13:19:45 +0000

According to a recent benchmark study, Google Ads cost per lead has surged in 91% of sectors in 2022 compared to 2021. And, a recent report by PPCsurvey says that 98% of participants reported using Google Ads, compared to Facebook with 76% and Instagram with 64%.

What’s New in Optmyzr: November 2022

Tue, 13 Dec 2022 01:30:00 +0000

Continuing its prominent role from this year, PPC automation is predicted to be a major industry trend in 2023. With the uncertainty of upcoming quarters, you’ll want to stay up-to-date with PPC automation to mitigate any negative market effects.

Performance Max for Ecommerce: Evaluate Your Campaign Performance With This 44-Point Checklist

Wed, 30 Nov 2022 17:05:32 +0000

It’s no secret that Performance Max campaigns present limitations in terms of data and insights we can pull from them. As a result, understanding the causes of their performance fluctuations can be difficult.

What’s New in Optmyzr: October 2022

Tue, 08 Nov 2022 03:30:03 +0000

It feels like we’ve turned a corner on PPC automation.

4 Campaign Hygiene Optimizations for PPC Advertising Success

Thu, 03 Nov 2022 04:27:27 +0000

Account management is a necessary task that all PPC managers have to perform on a regular basis.

Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022

Mon, 31 Oct 2022 14:19:27 +0000

The busiest shopping period of the year is just around the corner. And we’ve seen several consumer behavior changes this year as a result of the economic downturn and other macroeconomic factors which make this shopping season unlike any other.

What’s New in Optmyzr: September 2022

Mon, 10 Oct 2022 03:30:03 +0000

It’s remarkable how quickly we’ve all had to adjust to the new realities of advertising with Google and other ad platforms.

How PPC Marketers Can Make the Most of Google Analytics 4

Fri, 16 Sep 2022 14:02:33 +0000

You may already be aware of this, but just to remind you Google is moving away from the current version of Google Analytics, also called Universal Analytics (UA or GA3) to an upgraded version called Google Analytics 4 (GA4).

4 Easy Steps to Add Your Universal Analytics Conversions to Google Analytics 4

Mon, 05 Sep 2022 09:33:42 +0000

In less than a year, starting July 2023, Universal Analytics (UA) from Google will stop recording new data. So if you haven’t already done so, you should immediately use the upgrade assistant from Google to create a new Google Analytics 4 (GA4) property.

What’s New in Optmyzr: July and August 2022

Mon, 05 Sep 2022 03:30:03 +0000

Ad platforms have been busy rolling out automation updates over the past couple of months. That’s kept the pressure on us to make sure our software is up-to-date with the latest advancements in PPC land.

Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow

Mon, 22 Aug 2022 12:02:45 +0000

Google’s Smart Bidding has evolved over the years to have a better understanding of what works for many PPC accounts. It wasn’t too long ago that advertisers preferred manual bidding outright.

Optimizing Campaign ROI: How WebMechanix used value-based bidding to get the best leads

Wed, 17 Aug 2022 04:30:00 +0000

Google calls it value-based bidding. We think of it as ROI optimization. Other teams simply consider it maximizing conversion value.

Navigating Change in PPC: 6 Keys to Help PPC Marketers Adapt to Change

Thu, 11 Aug 2022 04:34:59 +0000

Over the past 5 to 6 years we have all experienced the impact of change within the PPC community. While many of the changes have made tasks faster, advances in automation and machine learning have forced paid search professionals to navigate platform changes without control.

Agile Target Layering: What It Is and How It Helps Maximize Your PPC Profits

Wed, 27 Jul 2022 09:27:27 +0000

Has the world of PPC as we knew it come to an end?

How to Monitor New Search Queries in Google Ads Easily

Tue, 26 Jul 2022 13:39:29 +0000

If you’ve done PPC advertising for a few years, you’d have realized that Google likes to push you to show your ads for more and more search queries.

What’s New in Optmyzr: Q2 2022

Fri, 15 Jul 2022 03:30:03 +0000

While WordStream was announcing they would deprecate the software part of their business, our product and engineering teams were migrating Optmyzr fully to the new Google Ads API.

Thinking Outside the Box: How to Automatically Change Daily Budgets on Specific Dates

Thu, 14 Jul 2022 05:31:20 +0000

Our support team always receives very interesting questions from our customers, and some of these questions require creative solutions. An example is “How can we set different daily budgets for each day of the week or month?”.

The Complete Guide for B2B Lead Generation Using Google Ads: Experts Share Tips, Strategies, & Best Practices

Wed, 06 Jul 2022 08:35:40 +0000

Generating high-quality leads for B2B businesses is not easy.

How to Find Broken Landing Pages in Your Google Ads Campaigns?

Thu, 23 Jun 2022 11:26:00 +0000

How often have you landed on a broken landing page, or a page with a ‘product not found or out of stock’ message after clicking on an ad?

How to Make Your Shopping Campaigns Profitable

Tue, 21 Jun 2022 07:30:00 +0000

Everybody loves ecommerce.

For buyers, it offers unparalleled convenience and control. And given prevailing world conditions, online shopping is by far the safest option. With everything from luxury apparel to essential groceries available online, ecommerce truly is here to stay.

Shopping Campaign Priorities: How to Leverage Them to Improve Campaign Performance

Thu, 16 Jun 2022 13:20:12 +0000

Updated: June 16, 2022

Shopping campaigns have to be managed differently from Search and Display campaigns in order to improve their performance. We spoke to some of our customers and learned that leveraging shopping campaign priorities is one of the best strategies to do that.

How to Do Conversion Value Adjustments in Google Ads

Fri, 27 May 2022 19:13:33 +0000

In this article, you’re going to learn how to do conversion value adjustments in Google Ads.

The Right Bid Adjustments for Your Google Ads Bid Strategy

Sun, 15 May 2022 22:59:42 +0000

Updated*: May 16, 2022*

Google has a tremendous amount of data about how people interact with ads and the computing power and machine learning models to find useful patterns within this.

5 Ways to Reduce Ecommerce Fulfillment Costs Without Sacrificing Quality

Thu, 07 Apr 2022 16:54:17 +0000

Having a cost-effective business can help aid your PPC campaign efforts. How? By saving money in different aspects of your business, you can set aside the additional funds to go towards your campaigns.

Want to Increase Your Ecommerce Conversion Rate? Learn the 5 Factors That Influence It.

Tue, 05 Apr 2022 06:34:55 +0000

Are you looking for a helpful guide on how to increase ecommerce conversions? You’ve landed on the right page. But before we dive in, let’s quickly cover the basics.

What’s New in Optmyzr: March 2022

Mon, 04 Apr 2022 03:30:03 +0000

Rule Engine strategies for Budgets

Analyze the performance of your campaign budgets and shared budgets, and tweak the daily budget amount with Rule Engine

Improve your search and shopping PPC campaigns in just 2 weeks

Thu, 31 Mar 2022 03:30:28 +0000

It doesn’t matter how well your Google Ads accounts are performing – great marketers and agencies always want to do better. But there’s a perception among some marketers that it takes months to see meaningful improvements from your PPC campaigns.

Take Your Ad Spend Further with Value-Based Bidding in Optmyzr

Mon, 28 Mar 2022 03:30:00 +0000

When the decisions you make impact thousands of people and businesses, you have to take them seriously – no matter how seemingly minor. Our choices at Optmyzr play a considerable role in our customers’ success with Google Ads and other platforms, so we’re always looking for new ways to make PPC life easier and less stressful.

PPC Town Hall 51: Top Women in Digital Marketing Share Their Success Stories

Thu, 17 Mar 2022 14:12:45 +0000

Last week, on the occasion of Women’s Day, we premiered a special PPC Town Hall episode where we spoke to three influential women who built great careers and personal brands in digital marketing.

What’s New in Optmyzr: February 2022

Fri, 04 Mar 2022 03:30:03 +0000

Campaign Automator: First Optmyzr tool to be moved to the new Google Ads API

As was already mentioned, Optmyzr is in the process of moving to the new Google Ads API, allowing customers to continue optimizing their accounts hassle-free.

PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads

Mon, 28 Feb 2022 13:23:18 +0000

Expanded Text Ads out. Responsive Search Ads in.

PPC Town Hall 50: Automation Layering Is the New PPC Insurance

Thu, 24 Feb 2022 11:37:51 +0000

We’re at a point in PPC where automation is doing most of the work we used to do. There’s no escape from it, so we must find a way to coexist with the machines but stay in control of our PPC accounts.

Offline Conversion Tracking Just Got a Whole Lot Easier with Enhanced Conversions from Google

Thu, 24 Feb 2022 03:30:00 +0000

Advertisers have a slew of best practices to choose from when optimizing their PPC accounts. But why are some of the best strategies so rarely implemented?

PPC Leaders Tell Optmyzr How to Build an In-House PPC Team

Mon, 14 Feb 2022 05:30:00 +0000

If online advertising plays a significant role in your growth strategy, it might be advisable to consider your own in-house PPC team.

A Proven 5-Step Communication Model To Win Client Buy-In

Wed, 09 Feb 2022 19:42:48 +0000

Communication is what we do as marketers and as human beings. It’s the heart of how we relate to each other and create trust. Having a communication model you trust can make a world of difference to client satisfaction and longevity.

What’s New in Optmyzr: January 2022

Wed, 02 Feb 2022 03:25:03 +0000

Google announced early last year that their AdWords API would stop functioning by April 2022. This would mean quite a few changes for advertisers and ad management tools.

Optmyzr 2021 Wrap

Mon, 24 Jan 2022 11:30:03 +0000

2021 was an eventful year for Optmyzr. From launching new capabilities and tools to improving existing ones, we’ve been doing everything we can to help make advertisers’ lives easier.

Dear WordStream Users, We’ve Got You Covered

Thu, 13 Jan 2022 06:30:00 +0000

If you work in search marketing or PPC, change being the only constant is no cliché; it’s a way of life.

How to Reduce Costs on your PPC Ads

Tue, 11 Jan 2022 18:30:00 +0000

Despite its many iterations, the nature of search advertising remains the same: spend money to get your ads seen by the people most likely to click on them and give you a sale. But what happens when you don’t target the right keywords or audiences, or when you get plenty of clicks but they don’t convert at a good rate?

The Essential Guide to Conducting Effective Keyword Research

Wed, 22 Dec 2021 09:30:00 +0000

Whether you’re a SaaS or Ecommerce business, conducting effective keyword research should be one of your top priorities. Essential to the success of your digital marketing efforts, effective keyword research will give you insight into what kinds of searches your consumers are making, informing your content strategy across all channels.

PPC in 2022: Predicting the Unpredictable

Tue, 21 Dec 2021 15:30:00 +0000

If the last two years have taught me anything, it’s to expect the unexpected…and the unpredictable. While I don’t have a crystal ball, I do have some thoughts on where PPC is headed. Here’s what I think will matter in 2022.

Building Better PPC Display Campaigns: What, Why & How

Tue, 21 Dec 2021 11:30:03 +0000

Display campaigns in pay-per-click advertising are some of the most eye-catching ads you can run (when they’re done right). The Google Display Network (GDN) is a series of placements across Google properties and the web that helps you promote your business by showing creatives as people browse, watch YouTube videos, check their Gmail, or use their mobile devices and apps.

What the Google Ads API change means for Wordstream and other tools

Mon, 20 Dec 2021 03:30:00 +0000

One thing that’s constant in PPC is change. To thrive in this industry, you have to be flexible and ready to adapt. But if it seems like right now there’s even more change than typical, it’s not just your imagination. One of the reasons is that Google is sunsetting the AdWords API on April 27, 2022 and after that date, all calls to the API will fail.

How Can D2C Brands Leverage PPC Ads to Drive Customer Acquisition?

Fri, 17 Dec 2021 12:56:27 +0000

D2C Ecommerce retail is skyrocketing. The global D2C sales have almost doubled in the last two years, and this uptrend is likely to continue. Brands like Dollar Shave Club, Warby Parker, Casper, and BarkBox are revolutionizing the D2C space.

How to Keep Your PPC Ads On Even When Inventory Is Low

Wed, 08 Dec 2021 03:30:00 +0000

Should you pause your ads when products go out of stock? That was the question raised on Search Engine Land recently. I explained that as with any answer in PPC, it depends.

What’s New in Optmyzr: November 2021

Sat, 04 Dec 2021 03:25:03 +0000

So much of our progress in November was centered on making Black Friday Cyber Monday more fruitful for our users. We added new controls for placements with Smart Shopping, included more Facebook Ads data, and provided the first step to better Conversion Value Rules suggestions.

How to Optimize Your Smart Shopping Campaigns

Tue, 16 Nov 2021 18:30:00 +0000

Note: Smart Shopping campaigns have been upgraded to Performance Max in September 2022. We suggest you refer to these links below to know more about Performance Max.

What’s New in Optmyzr: October 2021

Wed, 10 Nov 2021 03:25:03 +0000

Our Q4 kickoff revolved around one core objective: making life less stressful and more manageable for PPC experts.

How to Use First-Party Data for PPC Campaigns

Thu, 04 Nov 2021 05:33:13 +0000

Data is increasingly becoming an asset to companies. It provides insights that would otherwise be impossible to access, and this is essential to marketers and PPC campaigns.

How to Improve ROAS in Your PPC Campaigns

Mon, 01 Nov 2021 18:30:00 +0000

Search advertising is typically easier when you have deep pockets. But even small and growing businesses can and do compete by making smart, calculated decisions that give them the most value from their ad spend.

Optmyzr Spend Projection vs. Google Budget Reports: More Than Just Visualization

Wed, 27 Oct 2021 18:30:00 +0000

The behavior of your PPC budget is crucial to getting your strategy right, and the new Budget Report in Google Ads helps. With it, you can view daily spend, monthly spend limit for your campaigns, monthly spend forecast, cost to date, and any changes you may have made in between.

Campaign Experiments by Optmyzr: Google Ads Experiments Made Easy

Tue, 26 Oct 2021 06:52:11 +0000

Google Ads experiments are a great way to test ideas, hypotheses, and changes before applying them to existing Search and Display campaigns. But there are some issues with managing campaign experiments via the Google Ads interface:

What’s New in Optmyzr: Q3 2021

Thu, 07 Oct 2021 03:25:03 +0000

It’s been a busy quarter for us at Optmyzr, building PPC tools that help save time and hassle. From keeping up with keyword match type updates to capabilities that will serve you well in the years to come, we’ve got plenty to share.

5 Simple Ways to Improve Your Quality Score in Google Ads

Tue, 05 Oct 2021 00:54:00 +0000

You’ve done your keyword research, narrowed down your top keywords, written compelling ad copy, and created a great landing page for what you’re selling. But you find out your Quality Score is below average.

Optmyzr's Q4 2021 Holiday Season Guide to Search & Shopping PPC

Mon, 04 Oct 2021 03:25:03 +0000

Q4 2021 is upon us and it’s shaping up to be one of retail’s biggest ever holiday seasons.

5 Optimizations to Boost Amazon PPC Profitability

Sat, 02 Oct 2021 03:25:03 +0000

$15.73 billion – that’s billion with a big ol’ B – is how much Amazon made from PPC advertising through its online marketplace in 2020. With that, it is currently the third-largest ad platform in the US. So if you’re advertising for retail goods, digital content, or some other line of work that sells on Amazon, ignore it at your own financial peril.

Latest Google Ads Updates: Updated Keyword Matching Processes and Attribution Model Changes

Fri, 01 Oct 2021 06:52:11 +0000

Google Ads dropped two big announcements recently, including an update to how keywords match queries and a change to the default attribution model. Here’s what advertisers need to know about these updates.

Why container shipping delays are a big deal for eCommerce PPC in 2021

Tue, 28 Sep 2021 06:52:11 +0000

Last year, everything changed. Is this the “new normal”? Will things go back to the way they were? Or is there more change to come?

How Lead Tracking Can Improve Google Ads ROI

Tue, 21 Sep 2021 06:52:11 +0000

Anybody can track conversions. Smart marketers track leads. Why is this lead identification information important?

8 Engagement Trigger Ideas to Use In Your Retargeting Campaigns

Wed, 15 Sep 2021 08:10:00 +0000

How do you make sure your site visitors will return to make a purchase after they bounce? How do you accompany your prospects in every stage of the buyer’s journey? How do you increase customer retention?

Optmyzr Update Log – September 2021

Tue, 07 Sep 2021 03:25:03 +0000

Here’s a roundup of all the key changes made in Optmyzr and Campaign Automator during August 2021.

Google to Sunset Expanded Text Ads: Here’s How to Build Good Responsive Search Ads

Thu, 02 Sep 2021 03:25:03 +0000

Updated: May 4, 2022

Moving a step closer to near-total PPC automation, Google Ads announced that starting from July 2022, Responsive Search Ads (RSAs) will be the only search ad type in standard search campaigns.

All About Value Rules: Bid Adjustments for Smart Bidding in Google Ads

Mon, 23 Aug 2021 03:25:03 +0000

Not all clicks are created equal — some are more likely to convert than others. In the days of manual CPC bidding this meant that PPC specialists had to adjust bids to account for these differences in expected conversion rates. They might have set geo bid adjustments to bid more in Germany and less in Switzerland or to bid higher on mobile devices than on desktops.

So Google Ads is hiding your PPC data. What now?

Wed, 18 Aug 2021 01:20:03 +0000

Every few months, advertisers hear about the latest change or update from Google Ads, and it usually means parting ways with a degree of control: goodbye Broad Match Modifier, hidden data in the search terms report, phasing out third-party cookies, etc.

How to Manage Jurisdiction-Specific Surcharges in Google Ads

Fri, 30 Jul 2021 13:10:55 +0000

Google recently announced they will start to charge surcharges related to regional taxes in 2 additional markets: India and Italy. This brings the list of jurisdictions where advertisers pay additional fees to 7.

What are Call Conversions in PPC Marketing?

Tue, 27 Jul 2021 13:41:43 +0000

In the modern and competitive world of business, not only does every tactic count but knowing the effectiveness of each tactic we employ is of the utmost importance. When we invest time and money into one particular marketing avenue, we want to be sure we’re getting a good ROI on those investments.

Google Ads: How optimized targeting is different from audience expansion

Thu, 22 Jul 2021 01:20:03 +0000

Google announced earlier this year that video and discovery campaigns using audience expansion will transition to a new automation called optimized targeting, starting in June 2021. This feature will automatically show ads to people who are likely to convert. So how’s this different from audience expansion, which has been around since 2019 and works for a broader set of campaigns?

How to Win Quality Leads with Google Ads Smart Bidding and Offline Conversions

Thu, 22 Jul 2021 01:20:03 +0000

It seems a bit counter-intuitive, but there really are things every advertiser knows that Google doesn’t – like how people act after they’ve converted from one of your Smart search or shopping campaigns. These are things like:

3 Ways to Improve Smart Bidding Performance on Google Ads

Thu, 08 Jul 2021 00:24:03 +0000

Bid automation is one of the biggest potential time-savers in PPC. Machines are simply faster and more reliable than humans at constantly updating bids based on hundreds of factors influencing conversion rate and conversion value per click.

How to Fix 6 of the Most Common PPC Advertising Problems

Mon, 21 Jun 2021 06:00:00 +0000

Whether you’re a PPC advertising expert or are just dipping your toes in the world of search ads, you’ve probably encountered one or more common PPC advertising problems.

How to Increase Conversions in Your PPC Campaigns

Thu, 03 Jun 2021 06:06:28 +0000

Conversions are the backbone of search advertising. All the hard work that goes into testing messaging, audiences, bids, and other levers means very little if they don’t increase the number of people doing what you want them to do.

How to Add GCLID Data to Google Analytics

Thu, 20 May 2021 06:06:28 +0000

Adding Google’s Click ID (GCLID) to Google Analytics is a powerful way to better understand the behavior of people who come to your site after clicking on one of your ads. But to see GCLID data in Google Analytics requires a few steps. We’ll walk you through these in this article.

6 Mistakes in Call Tracking That Are Harming Your PPC Campaigns

Thu, 29 Apr 2021 14:55:47 +0000

Call tracking is a form of conversion tracking that allows you to determine how many phone calls you’re receiving due to your pay-per-click advertising.

Control & Efficiency: New in PPC Monitoring & Workflows in Optmyzr

Fri, 19 Mar 2021 06:35:59 +0000

One of the most common bits of feedback we hear from people who use Optmyzr is how it puts them back in control — of PPC, of automation, and of their own destinies.

The End of tCPA & tROAS Bid Strategies & What It Means for Optmyzr Users

Wed, 17 Mar 2021 09:53:11 +0000

A couple of weeks ago, Google’s developer blog carried a hidden announcement: Google Ads is going to retire their Target CPA (tCPA) and Target ROAS (tROAS) Smart Bidding strategies.

6 Google Ads Smart Shopping Optimizations to Improve Profitability

Wed, 03 Mar 2021 14:05:22 +0000

Note: Smart Shopping campaigns have been upgraded to Performance Max in September 2022. We suggest you refer to these links below to know more about Performance Max.

Insights on Attribution & Google Analytics: PPC Town Hall 34

Thu, 25 Feb 2021 12:51:25 +0000

As PPC advertisers, you need to constantly monitor and measure your marketing initiatives. The end goal being: determining the best way to spend your PPC budget while still understanding where your customers come from. With so many interactions leading to a purchase, attribution gives a bird’s-eye view of how different channels are performing and what gives the final conversion. While attribution surely helps you take important decisions regarding your business goals, often choosing the right model might be trickier than you’d imagine.

Succeeding as an agency in an automated PPC world: PPC Town Hall 33

Thu, 11 Feb 2021 12:51:25 +0000

A common theme that we’ve all been talking about is how Google keeps automating more and more of the things that we as PPC practitioners tended to do. For an in-house team, this shift to automation might just be a godsend. They can do more work with less effort due to access to so many Google tools. But for an agency, this poses a completely different question. PPC agencies have to constantly evolve their strategies to provide value to their clients. But what processes will they need to deploy to remain competitive? And what can they really expect from automation tools in the market today?

Google Ads is phasing out Modified Broad Match keywords — here's what to do

Fri, 05 Feb 2021 12:23:15 +0000

If you were hoping 2021 would be a hard reset on last year’s paid search woes, we don’t blame you for feeling like you’re living out the movie Groundhog Day.

Tackling shopping ads and e-commerce in 2021: PPC Town Hall 32

Fri, 29 Jan 2021 11:50:21 +0000

Note: Smart Shopping campaigns have been upgraded to Performance Max in September 2022. We suggest you refer to these links below to know more about Performance Max.

Jan 2021 Paid Advertising Roundup from Mabo: New in Google, Microsoft & Facebook

Wed, 27 Jan 2021 18:56:35 +0000

January 2021 is the kickstart for a new year of rising opportunity, in the hopes that we can build on our foundations and push for success. Those foundations supported by platform improvements to aid us towards our targets and help maintain balance when faced with unsettling uncertainty, such as the introduction of iOS 14.

Expectations for PPC in 2021: PPC Town Hall 31

Thu, 14 Jan 2021 18:24:59 +0000

It’s 2021, and whether you’re a marketer or an agency, you would be preparing for yet another thrilling year of PPC. Right from the start, you need to be aware of the newest trends and features in paid marketing to leverage your PPC game. And that means you need to know of any curveballs that might come your way. In 2020, we saw experts deep-diving into topics like automation, privacy issues, and keywords, which we might be discussing more of the same this year as well.

Dec 2020 Paid Advertising Roundup from Mabo

Mon, 28 Dec 2020 00:00:00 +0000

To finalize this ambivalent year, the latest updates round off what the platforms have been building on for these last few months. Machine learning has pushed accounts forward, market demand has been record breaking and audience engagement is now more important than ever. Our strategy is governed by the resources available and all eyes are transfixed on what the next year has to bring.

Revamping Outdated PPC Strategies: PPC Town Hall 29

Fri, 04 Dec 2020 18:24:59 +0000

Note: Smart Shopping campaigns have been upgraded to Performance Max in September 2022. We suggest you refer to these links below to know more about Performance Max.

Nov 2020 Paid Advertising Roundup from Mabo: New in Google, Microsoft & Facebook

Tue, 01 Dec 2020 17:44:35 +0000

As we close towards the end of this rather unusual year, changes are being made to prepare for 2021 in what could be an even bigger opportunity for e-commerce. We’ve seen many businesses adapting their main source of income to online platforms and consumers changing their spending habits in tandem. The market is full of amazing potential, these new features help us capitalize on that.

7 PPC Tips to Prepare for the 2020 Holiday Season

Sat, 21 Nov 2020 16:28:32 +0000

The holiday season is the busiest time for e-commerce and with just days until Thanksgiving, Black Friday, and Cyber Monday, everyone in the search marketing community is knee-deep in last-minute preparations for the sale of the year. Considering what 2020 has been like so far, what else should we expect to be different? We can’t predict the unexpected, but we can point out some new trends that you should be prepared for.

Optimizing Smart Bidding with Google: PPC Town Hall 28

Thu, 19 Nov 2020 19:34:23 +0000

Over the past few years, marketers have seen Smart Bidding evolve with Google’s machine learning. In fact, it seems to be a way into the future of advertising by making the best use of AI and data to provide intelligent campaign adjustments. But while Smart Bidding does automate tedious tasks of PPC ad management and save time, it’s far from a ‘set it & forget it’ mentality. To make the most of it, advertisers need to monitor and optimize to get the best results for their campaigns.

Top Tips to Leverage Your PPC Campaigns with Standard Shopping

Thu, 12 Nov 2020 18:17:51 +0000

As a PPC professional, you’d have often wondered which campaign type would best suit your goals and business objectives. While it can’t be denied that Performance Max for retail is less time-consuming it doesn’t provide the control you need.

3 Ways to Take Control of Universal App Campaigns in Optmyzr

Mon, 02 Nov 2020 12:52:54 +0000

If you want to scale the growth of your Apps, then Google’s UACs (Universal App Campaigns) must be one of the focal points of your marketing strategy. An automated type of campaign, UACs are an excellent choice for driving both installations and in-app actions, like purchases. This campaign type allows targeting audiences across Google Search, Google Display, Youtube, Google Play, and Apple Store. Google has an excellent course that can help you learn more about Universal App Campaigns.

Digital Marketing in an Unpredictable VUCA World: PPC Town Hall 27

Thu, 29 Oct 2020 15:33:18 +0000

If you’ve been watching the news over the last couple of years, you could be forgiven for thinking we live in a weird timeline where dreary writers like Edgar Allan Poe and Ray Bradbury reigned supreme.

Oct 2020 Paid Advertising Roundup from Mabo: New in Google Ads & Facebook

Thu, 29 Oct 2020 11:44:41 +0000

Artificial intelligence is bringing about a golden age of technological divination, opening up insights that predict futures and trends that shape the market. Advanced machine learning models change the way we work, always learning and adapting, providing us with an accurate array of digestible data. The latest features from this month include new tools to give advertisers the ability to tap into that unrelenting power.

Futureproof your business with PPC automation: PPC Town Hall 26

Fri, 23 Oct 2020 15:37:01 +0000

Ever since Google introduced a whole bunch of changes, things have been changing very fast in PPC. Taking away search query data, making it harder to create expanded text ads, doing more and more automated bidding, etc., is only making us unsure of the future of search marketing.

Beyond Bid Management: 4 Common Problems & How to Solve Them

Wed, 21 Oct 2020 14:30:05 +0000

When we think about bid management of our keywords and product groups, there are key areas that every marketer concentrates on. For example, targeting the right ROAS/CPA, ensuring that impression share is not lost, not losing the top spots to your competitors, giving lower bids to expensive or non-converting keywords, and so on.

14 PPC Experts Tell Us How to Win 2020 Holiday Shopping & e-Commerce

Tue, 20 Oct 2020 18:57:57 +0000

Note: Smart Shopping campaigns have been upgraded to Performance Max in September 2022. We suggest you refer to these links below to know more about Performance Max.

Smart vs. Standard Shopping: When to choose which Google Ads campaign type

Fri, 16 Oct 2020 18:30:06 +0000

Note: Smart Shopping campaigns have been upgraded to Performance Max in September 2022. We suggest you refer to these links below to know more about Performance Max.

OMG Commerce’s insights to dominate holiday e-commerce: PPC Town Hall 25

Thu, 15 Oct 2020 17:00:48 +0000

There’s no doubt that 2020 has been an unusual year for all of us. Even though we’re just in the middle of October, people have already started shopping for the upcoming holidays.

Burning PPC budgets, new Microsoft Ads features & more: PPC Town Hall 24

Fri, 09 Oct 2020 17:20:26 +0000

There’s no doubt that marketing is one of the most expensive aspects of running any business. And while advertisers might race ahead in the hopes of getting more clicks and profit, they can still end up making mistakes!

5 Bid Management Tips from Top PPC Experts: PPC Town Hall 23

Tue, 06 Oct 2020 08:39:42 +0000

It’s true: the right bidding strategy can decide the fate of your PPC accounts.

Q4 2020 & e-Commerce: Optimize Google Shopping with Supplemental Feeds

Thu, 01 Oct 2020 13:44:24 +0000

Note: Smart Shopping campaigns have been upgraded to Performance Max in September 2022. We suggest you refer to these links below to know more about Performance Max.

Sep 2020 Paid Advertising Roundup from Mabo: Google Limits Search Terms & More

Tue, 29 Sep 2020 08:33:21 +0000

As we come to the end of Q3, preparations are underway to take advantage of the seasonal peaks to maximize on this upcoming potential. The ability to access a monumental amount of data is our biggest ally in the battle for profitability. New updates can come as a rallying cry of innovation or a new hurdle to surpass; the way we react to these changes can be a defining attribute for any advertiser.

Google limits search terms data, the demise of cookies & more: PPC Town Hall 22

Fri, 25 Sep 2020 12:34:01 +0000

No matter how many updates or changes happen in search marketing, some things remain constant, like the importance of data. It’s no secret that PPC marketers rely heavily on good data to influence their automation and build powerful strategies.

Breaking Down Google’s Latest Showcase Ads Updates

Fri, 18 Sep 2020 11:09:09 +0000

As a leader in search advertising, Google is constantly innovating and developing new ways for advertisers to showcase their products and services. One long-standing feature, Showcase Shopping Ads are core to retail advertising and have helped businesses target top-of-funnel audiences.

Omnisend’s 8 Best Practices for Shopify App Advertising in 2020

Thu, 17 Sep 2020 17:39:42 +0000

Among the main contributors to Shopify’s growth are the multitude of apps available on its platform. Indeed, some of the top Shopify apps make it easier to develop, grow, and maintain online businesses. But how do you use them to advertise your e-commerce store and grow your revenues in today’s business environment? Here are some of the best practices you should employ this year:

How to Rule Shopping and e-Commerce in Q4: PPC Town Hall 21

Thu, 17 Sep 2020 17:30:50 +0000

As the holiday season approaches, search marketers are busy preparing for a rush of shopping and e-commerce activity in Q4. You need to be ready to navigate the next few months with expert planning and monitoring to deploy successful PPC campaigns.

Global Search Awards 2020: Optmyzr Bags Best PPC Management Suite

Wed, 16 Sep 2020 17:51:06 +0000

2020 has been a turbulent year for search marketers, but Optmyzr still managed to be named ‘Best PPC Management Suite’ at the 2020 Global Search Awards.

4 Smart Shopping Myths Busted: How to Optimize Even with Limitations

Wed, 09 Sep 2020 15:31:19 +0000

Note: Smart Shopping campaigns have been upgraded to Performance Max in September 2022. We suggest you refer to these links below to know more about Performance Max.

Take Control of Geo Bid Adjustments & Placements with Optmyzr

Tue, 08 Sep 2020 12:45:42 +0000

Imagine if your bank let you transfer money to people but made it difficult to decide who receives your transfers. Pretty silly, right?

Google Limits Search Query Report Data: The Impact and Reactions

Fri, 04 Sep 2020 12:03:46 +0000

If you’re not familiar with cricket, there’s a term called the “googly” that refers to a deceptive delivery from the bowler to the batsman. And earlier this week, Google pulled a googly of uniquely Google proportions.

Mastering Video Ads with Joe Martinez and Cory Henke: PPC Town Hall 20

Thu, 27 Aug 2020 12:47:36 +0000

Video ads are a powerful way to showcase and communicate your products or services to potential customers. They’re also a great way to drive leads and growth through PPC campaigns.

Aug 2020 Paid Advertising Roundup from Mabo: New in Google, Microsoft & Facebook

Tue, 25 Aug 2020 12:14:39 +0000

With 2020 giving us a very testing year so far, there have been some promising insights from reports showing a massive surge in mobile usage, with the majority of us adapting our lifestyles through the palm of our hands.

How to Dominate e-Commerce in Q4 2020: PPC Town Hall 19

Thu, 20 Aug 2020 18:06:29 +0000

As we enter September, PPC marketers everywhere are gearing up for Q4 and the coming holiday season. Online retail will come alive, with businesses planning their strategies to woo consumers.

4 Proven Tips to Control Automated Bidding

Mon, 17 Aug 2020 13:00:51 +0000

During my 5 years as a PPC strategist, I’ve learned that the most common dilemma marketers face is choosing between automated and manual bidding.

Customer Success Helps Optmyzr Retain Inc. 5000 Spot

Thu, 13 Aug 2020 19:00:52 +0000

It’s oddly tough to celebrate good news in 2020. Let’s face it: It’s a truly challenging year for so many organizations.

Scale your business with PPC scripts: PPC Town Hall 18

Thu, 06 Aug 2020 16:46:52 +0000

PPC marketers are always optimizing — some monitoring here, an adjustment there, and then you start to see (better) results. When you have that much to do, it’s impossible to do it manually and scale your output.

10 Ways Customers Use Optmyzr to Retain Control with Smart Bidding

Tue, 04 Aug 2020 17:32:38 +0000

Some marketers fear automation, but Smart Bidding is a great example of how it actually helps.

Account Blueprints: Take Greater Control of PPC with Workflow Management

Wed, 29 Jul 2020 17:17:30 +0000

Step 1: Name your Blueprint

As one of the cornerstones of digital marketing, PPC has become important to all businesses.

July 2020 Paid Advertising Roundup from Mabo: New in Google, Microsoft & Facebook

Tue, 28 Jul 2020 11:38:54 +0000

The paid advertising industry is a continuous train ride of updates that, if you don’t keep up with, you’ll eventually get left behind. We’ve seen some major acceleration come with automation, how responsive ads & smart bidding are redefining our roles in the field.

Search Ad Masterclass Pt. 3: Optimize campaigns in 5 steps

Fri, 24 Jul 2020 16:15:48 +0000

Over the past two weeks, we’ve looked at two core facets of any search campaign: writing ad text that’s designed to convert, and diversifying ad types to attract a wider audience.

How to look beyond ROAS for optimization: PPC Town Hall 17

Thu, 23 Jul 2020 18:30:20 +0000

Many marketers who live and breathe ad spend value ROAS as the holy grail of advertising. For many, it’s a way of calculating and formulating next steps to achieve high(er) revenue. While this metric does forecast quite well, one question that arises is how useful it is for long-term growth.

DealerJazz Equalizes the Dealership Ad Game Using Optmyzr

Tue, 21 Jul 2020 14:05:18 +0000

DealerJazz, an AI-powered advertising platform for vehicle dealerships, has been custom-tuned to work elegantly with Optmyzr for greater efficiency and performance of their digital advertising campaigns.

3 Questions to Ask Every PPC Software Provider

Fri, 17 Jul 2020 14:28:56 +0000

Almost every brand and business relies on PPC to help them reach and sell to the right audiences. The key to doing so at scale is choosing dynamic, multi-faceted software that can help you achieve your goals.

5 Insights to Build a Personal PPC Brand: PPC Town Hall 16

Thu, 16 Jul 2020 16:02:17 +0000

While every marketer wants to leave their mark on the industry, very few become true experts. To be influential in the market today, you need to have credibility, and invest time and effort to hone your craft.

Search Ad Masterclass Pt. 2: Experiment with ad types for better results

Wed, 15 Jul 2020 16:54:31 +0000

In last week’s post, we talked about why it’s important to take the time to write ads that resonate with your target audience — and to update them periodically.

Solving Agency Challenges During Times of Crisis: PPC Town Hall 15

Fri, 10 Jul 2020 15:29:38 +0000

Running a PPC agency is challenging enough. Clients have to be kept happy, your teams have to stay on top of hundreds of fluctuations, and ad platforms are constantly changing and adding features to their mix.

Search Ad Masterclass Pt. 1: How to write ads that get high-quality clicks

Wed, 08 Jul 2020 18:18:15 +0000

Write ads. Get clicks. Make money.

The 6-Step Guide for PPC Beginners: PPC Town Hall 14

Mon, 06 Jul 2020 15:25:54 +0000

Advertising your business online can be intimidating. There are so many options available that it can be tough to figure out your first move.

How YouTube & Video Drive Growth & Learning: PPC Town Hall 12

Thu, 18 Jun 2020 17:10:02 +0000

We all know the power of good video.

5 Tips to Make More Money with e-Commerce: PPC Town Hall 11

Fri, 12 Jun 2020 16:00:03 +0000

Note: Smart Shopping campaigns have been upgraded to Performance Max in September 2022. We suggest you refer to these links below to know more about Performance Max.

How to Start Selling the Easy Way On Google Shopping

Tue, 09 Jun 2020 14:53:39 +0000

Note: Smart Shopping campaigns have been upgraded to Performance Max in September 2022. We suggest you refer to these links below to know more about Performance Max.

5 Observations on Google’s Q2 Initiatives: PPC Town Hall 10

Fri, 05 Jun 2020 18:24:41 +0000

If you joined us for PPC Town Hall this week, you probably noticed that we look different! Everyone is combating Zoom fatigue, so we streamlined the show to be more visually engaging and appealing.

6 B2B Tips for PPC Marketers: PPC Town Hall 9

Thu, 28 May 2020 18:43:57 +0000

After a break last week, PPC Town Hall returned on May 27 with a revamped format. With the ‘doom and gloom’ phase of the pandemic behind us, PPC marketers are increasingly focused on solutions.

Google Told Us Their 6 Top Tips to Impact Smart Bidding

Wed, 27 May 2020 18:00:24 +0000

The last time we sat down with Google to talk shop, the discussion found its way to managing PPC campaigns during the COVID-19 pandemic.

Two Sides of the e-Commerce Coin: The Stay-at-Home CPC Experiment

Tue, 26 May 2020 16:00:43 +0000

When it comes to my clients, I have noticed a clear distinction between the winners and losers of e-commerce during this crisis.

How to Scale Your PPC Budget While Maintaining ROAS

Wed, 20 May 2020 16:00:20 +0000

Anyone who’s ever done strength training knows the challenge of overcoming a plateau. Once your body gets used to a certain regimen, it’s important to scale up your activity level — but without hurting yourself by doing too much too soon.

Customer Journey Mapping: The Real PPC Marketing Funnel

Mon, 18 May 2020 15:30:05 +0000

In paid search marketing, we consistently see marketers talk about the different levels of the marketing funnel: awareness, consideration, decision, or, top of the funnel, middle of the funnel, and the bottom of the funnel.

7 Digital Marketing Lessons from PPC Australia: PPC Town Hall 8

Fri, 15 May 2020 16:00:30 +0000

One of the most rewarding things about PPC Town Hall is how support and demand for our webinar isn’t just restricted to a few markets. And recently, we found out that the PPC community in Australia was missing out on joining us live.

3 Recent Google Ads Developments Every PPC Pro Needs to Know About

Thu, 14 May 2020 16:30:34 +0000

As the doom and gloom of COVID-19 fades, we’re hearing fewer conversations about troubleshooting and more about solving problems. The world is settling into its ‘new normal’ — at least for the near future.

From Phantom Menace to New Hope: PPC Town Hall 7

Fri, 08 May 2020 00:25:37 +0000

For the past six weeks, we’ve discussed how to adjust to this new normal and find hope in difficult situations. With signs of life starting to creep back into the digital advertising space, this week’s episode focused on solutions as we start to emerge from the sense of doom.

Google's 6 Practical Tips for PPC During a Pandemic

Thu, 07 May 2020 15:11:49 +0000

There’s no company that isn’t affected by COVID-19. Whether it’s lower than usual demand or a supply chain that’s unable to keep up, every business must adjust the way they advertise to the people who buy their products and services.

The 6 Weeks That Changed PPC (Maybe Forever)

Mon, 04 May 2020 23:18:07 +0000

The past six weeks or so have been transformational in so many ways. Businesses, agencies, and individuals face uncertainties and challenges, unlike anything we’ve experienced in the modern era.

Each Week of the Pandemic Era Brings New Insight: PPC Town Hall 6

Sat, 02 May 2020 02:26:54 +0000

When brilliant marketers share insights, we can get a sense of clarity in troubling times. This week Optmyzr hosted the sixth episode of our weekly PPC Town Hall gatherings. To date, we’ve had nearly 1,000 attendees participating in these timely, essential discussions about search marketing in the COVID-19 era.

5 Ways to Use Optmyzr’s Ad Text Optimization Tool During a Crisis

Mon, 27 Apr 2020 14:00:02 +0000

Copywriting is one of the most versatile tools in a PPC marketer’s skill set for a reason. After all, words are the foundational building block of most channels, including paid search advertising.

10 Digital Marketing Truths to Remember: PPC Town Hall 5

Thu, 23 Apr 2020 23:32:21 +0000

As PPC Town Hall turns a month old, we wanted to take a moment to thank all our guest speakers, attendees, and everyone who has embraced the idea. From the beginning, you’ve expressed your support and helped share news of the Town Hall with new parts of the global PPC community.

Google Shifts Approach On Ads Editor, Partner Program, Trends & More

Tue, 21 Apr 2020 18:27:00 +0000

In the last couple of weeks, Google has both altered existing plans and announced new measures to deal with the ramifications of COVID-19 on PPC and paid search. Some of these aim to make campaign management a bit easier; others are in response to what agencies and advertisers are experiencing.

9 Insights on Bid Management, Paid Social & More: PPC Town Hall 4

Thu, 16 Apr 2020 21:22:20 +0000

Following last week’s successful PPC Town Hall, we returned with a 4^th edition featuring some of the most knowledgeable minds in the PPC and paid search space.

Rule Engine: Powerful PPC Strategies for Microsoft Ads

Wed, 15 Apr 2020 13:00:41 +0000

Paid search marketing has become even more challenging than usual, as PPC pros grapple with unforeseen challenges far beyond our normal existence. We’re all being tasked to re-think how we approach paid search and adapt to this time of crisis. Even without the COVID-19 crisis, our longstanding, baked-in challenges compound the pressures on even the best of PPC pros.

5 Things PPC Agencies Need to Do to Survive Any Crisis

Tue, 14 Apr 2020 19:45:52 +0000

As a career creative, I’ve worked for and with virtually every type of agency — specialist, generalist, design, integrated, mainline, digital, creative, performance.

Lessons From PPC Town Hall 3

Fri, 10 Apr 2020 17:23:41 +0000

After a couple of highly popular editions, the Optmyzr PPC Town Hall returned for a third week to give the PPC community a space to hear what their peers are doing, ask questions, and hopefully gain a few additional insights into how to conduct business during the COVID-19 pandemic.

PPC During a Crisis: 5 Ways to Optimize Your Search Ads

Tue, 07 Apr 2020 14:47:35 +0000

There’s nothing as terrifying as doing something no one has ever done before. And yet, that’s the boat we all find ourselves in.

How to See New Queries That Are Triggering Your Ads

Fri, 20 Mar 2020 21:14:44 +0000

In the past few weeks, search behavior – much like the rest of the world – has turned upside down in an unexpected and unprecedented manner. Whereas airlines might have normally seen a lot of searches related to flights for summer vacations, now they’re seeing entirely new search terms related to cancelations and COVID-19.

5 Things PPC Pros Can Do to Keep Commerce Moving in a Time of Volatility

Mon, 16 Mar 2020 17:26:39 +0000

We are living in strange times.

PPC Mastered! Art Meets Science at SMX West

Fri, 14 Feb 2020 08:28:41 +0000

On the heels of great sessions and networking at this year’s two Friends of Search events in Amsterdam, Optmyzr is gearing up for back-to-back SMX sessions you won’t want to miss in February.

Use Supplemental Feeds to Manage Google Shopping Campaigns

Thu, 13 Feb 2020 04:25:50 +0000

Note: Smart Shopping campaigns have been upgraded to Performance Max in September 2022. We suggest you refer to these links below to know more about Performance Max.

Search Marketing Automation ProTips: How to Become a True PPC Hero

Tue, 04 Feb 2020 15:47:44 +0000

PPC Hero Summit is just around the corner, and I hope you take time to attend a webinar session I’m doing Feb. 12 with my good friend and fellow PPC veteran Jeff Baum of Hanapin Marketing.

Optmyzr in 2020: Automation Layering, Structured Data & Usability

Thu, 23 Jan 2020 00:55:01 +0000

AI and machine learning-driven automations are responsible for big changes to how search marketers run their accounts. Make no mistake, smart marketers are those who leverage this new technology and operate at the forefront of where Google, Bing, Amazon, and Facebook are taking us.

PPC Automation Done Right: Shopping Campaign Builder 2.0

Wed, 13 Nov 2019 13:54:06 +0000

Holiday shopping season has seemingly become a “winner take all” proposition in the world of PPC. Think of it as the Fall playoff season leading up to the big championship game in December. Brands are scrapping for every click, every lead, every conversion.

Retail e-commerce is PPC's new frontier & Why Amazon SHOULD matter to you

Tue, 22 Oct 2019 19:57:17 +0000

I had an illuminating conversation about Amazon Ads and PPC with an industry colleague recently, not long after we announced Optmyzr’s new Amazon Ads functionality. Our discussion shined a spotlight on a potential emerging threat for PPC pros – channel complacency.

Thinking Outside the Box: Automate & Integrate Google Analytics Data

Wed, 11 Sep 2019 14:48:00 +0000

In a previous blog post, we walked you through how you could manage bids by weather using Optmyzr’s Rule Engine and its spreadsheet capability. Today we will be doing a similar walkthrough but focused on how to integrate and use Google Analytics to optimize your Google Ads account using the Rule Engine. For this example, we’ll be pulling a report from Google Analytics with data from how many new users came from AMP pages, and then use that information to raise the bids for them by 5%.

How to Pick a Profitable ACOS or ROAS Target

Fri, 06 Sep 2019 00:15:03 +0000

Online advertising can get expensive but thankfully the ad engines like Google, Bing and Amazon all have controls that help advertisers keep costs at the right level for their business goals.

Do More with Optmyzr: Automate Tiered Bidding Management

Wed, 04 Sep 2019 17:09:23 +0000

“Stacked bidding” or “Tiered Bidding” is a strategy in which the same keyword is added in multiple match types to better control costs. The closer a query is to a keyword, the higher the chance that it could lead to a conversion, hence the more an advertiser is willing to spend.

How to Optimize Your Ad Text In Just a Few Steps

Fri, 23 Aug 2019 14:33:53 +0000

Optimizing your bids and budgets is most definitely an important part of successful account management, however, even great bids with a precise budget can perform negatively if the ad’s text doesn’t really catch any attention.

Google, Microsoft, Facebook, and Amazon: Manage Them All with Optmyzr

Tue, 20 Aug 2019 19:13:10 +0000

Running PPC programs used to be relatively simple, with essentially one major platform to consider. Those who mastered what was then called “AdWords” could focus nearly all of their attention on Google – maybe showing occasional love to tier-2 search platforms.

Thinking Outside the Box: Bid by Weather

Mon, 12 Aug 2019 16:00:28 +0000

You know that old saying “when it rains… apply bid changes”. Well, that’s not really how it goes, but it’s most definitely one thing you can do with our Rule Engine!

What does Google’s extension of Phrase Match and Broad Match Modifiers mean?

Tue, 06 Aug 2019 20:52:51 +0000

Watching this year’s Google Marketing Live event, one of the things that really intrigued me was Ben Gomes, Google’s SVP of Search, explaining the process of how query matching has evolved from the first Google searches up to this day.

Thinking Outside the Box: Automatically Pause and Enable Campaigns On Holidays

Wed, 10 Jul 2019 17:13:18 +0000

Just like you do, some campaigns deserve a good day off! So with the Rule Engine, we found a way to send them on their holidays (automatically)!

Crush Your Inventory-Based Campaigns Today with Campaign Automator

Tue, 02 Jul 2019 16:49:43 +0000

Pay-Per-Click seems to undergo a revolutionary change every 15 minutes or so these days. Okay, that may be a bit of an exaggeration, but advancements in automation, AI and machine learning are driving dramatic changes for PPC pros, and we know it can be difficult to keep up with the changes.

Why Smart Bidding and Last-Click Attribution are a dangerous combination

Wed, 26 Jun 2019 20:39:02 +0000

Machine Learning (ML), Artificial Intelligence (AI) and Automation are three trending topics in the industry today. It’s an accepted fact that automation is here to stay so it’s our job to learn how to make the most of it for our PPC accounts. In my book “Digital Marketing in an AI World”, I explain that one of the roles humans will have to play when their old job has been automated is that of the “PPC Doctor”: someone who knows the right medicine for their patient and who also understands potentially dangerous interactions. This post covers one such interaction that can lead to disastrous results in PPC.

How to Get Started with RSAs for Your Google Ads Account

Thu, 13 Jun 2019 09:41:09 +0000

Responsive Search Ads (RSAs) were announced by Google Ads last year and are now available for all advertisers globally. This new ad format allows you to enter up to 15 headlines and 4 descriptions, all of which should work together to produce a compelling ad.

Key Takeaways from SMX Advanced 2019: Automation, Measurement & the Role of PPC Pros Moving Forward

Tue, 11 Jun 2019 21:50:58 +0000

As the Spring conference season winds down, in-the-know search marketers have a lot of fresh insight following a packed SMX Advanced in Seattle. Start-to-finish, organizers and everyone at Third Door Media hosted another powerful elite search marketing event.

SMX Advanced 2019: Automation & Machine Learning Take Center Stage

Sat, 01 Jun 2019 13:04:33 +0000

Search marketing is at an interesting place in its evolution. The industry is maturing, but at the same time evolving at speeds more like a Silicon Valley startup. We find ourselves in the midst of yet another era of hyper-fast innovation and change, leaving marketers with a whole new set of challenges to figure out.

Must-Read for PPC Pros: Digital Marketing in an AI World

Tue, 28 May 2019 12:00:47 +0000

The Optmyzr team is excited to see our cofounding CEO, Fred Vallaeys, publish a new book: “Digital Marketing in an AI World”. It’s now out and available on Amazon for Kindle and in Paperback.

Major Announcements from Google Marketing Live 2019

Wed, 15 May 2019 04:43:56 +0000

Sitting in the front of the main keynote today, it’s clear Google Marketing Live is an essential experience for anyone who works in the PPC trenches. Let’s face it – Google Ads will continue to change at breakneck pace and introduce changes that can make or break a PPC pro’s next few months. It’s essential to stay on top of what is announced by Google at their premier event for marketers.

Bing Ads is now Microsoft Advertising: Why the new name?

Mon, 29 Apr 2019 17:26:04 +0000

The role and relevance of PPC in the broader digital advertising mix just got a little bigger today (okay…maybe a LOT bigger). This week, Microsoft is unveiling a newly branded “Microsoft Advertising” and is shedding the more-limiting “Bing Ads” monniker. We’re already seeing this is more than just a name change.

PPC automation is alive & well. Are you missing opportunities?

Wed, 24 Apr 2019 03:12:49 +0000

Are you wasting time working on tasks that could be automated?

Google Average Position: Goodbye, Old Friend

Tue, 16 Apr 2019 19:27:19 +0000

Google is finally putting the venerable Average Position metric out to pasture. It’s one of the oldest metrics on the books for PPC pros and a mainstay on client reports for many years. After all these years, did the metric really help? Maybe not that much.

Inventory Filters in Google Ads Shopping Campaigns

Mon, 25 Mar 2019 19:42:17 +0000

Using inventory filters in Google Shopping campaigns becomes a necessity if you have different campaigns for different categories or brands of products. In this blog post, I’ll talk about what inventory filters are, when they should be used and how to set them up.

What happens now that Average Position is gone?

Tue, 26 Feb 2019 21:41:50 +0000

Google Ads has announced it will no longer report on ‘average position’ later this year. To learn more about this change, check out my post on Search Engine Land. Optmyzr can help make the transition smoother as one of the most frequently used original AdWords metrics sails into the sunset later this year.

Google Complimentary Support: Yes? No? Maybe?

Fri, 25 Jan 2019 00:40:31 +0000

Over the last several days, many Google Ads account owners have been getting notices from Google notifying of something the search giant is calling “complimentary campaign support.” The gist of the notification is pretty straightforward: Google Ads experts (and the powerful suite of tools at their disposal) promise to help you get more out of your ads. Essentially do nothing and you let Google take a load off your plate.

PPC in 2019: The Year YOU Reach Rockstar Status

Tue, 15 Jan 2019 23:09:13 +0000

As an industry, we made huge strides in pay-per-click automation during 2018. It really was a transformational year for PPC pros, agencies and the brands we serve.

Chatbots as a Conversion Rate Optimization Tool

Wed, 09 Jan 2019 16:01:00 +0000

Chatbots as a Conversion Rate Optimization Tool

There are two dimensions to optimizing a PPC campaign.

Script THIS: Google & Microsoft Ads Automation for Beginners

Thu, 03 Jan 2019 01:23:08 +0000

The Optmyzr team is fresh off an invigorating and inspiring webinar with our friends from Hanapin Marketing. I had the opportunity to present virtually alongside Jacob Fairclough, the associate director of Analytics at Hanapin and regular blogger at PPC Hero.

Ensure Your PPC Accounts Are Well Managed With Our PPC Audit Tool

Thu, 06 Dec 2018 15:22:38 +0000

End-of-year puts PPC audits top-of-mind. While PPC pros dissect performance and report campaign results daily, weekly or monthly, deeper audits can fall by the wayside. Regular reporting gives great insight into campaign metrics, but audits dig into critical structural elements, such as having enough ad variations in ad groups, consistent use of ad extensions across campaigns, and many other foundational issues.

3 Shopping Tools & Smart Bidding Tips to Crush Holiday Sales

Tue, 13 Nov 2018 16:18:47 +0000

Black Friday. Cyber Monday. After-hours convenience. Price. Easy/free shipping. All are huge motivators driving people from brick-and-mortar stores to the ease and convenience of online retail. The trend lines are unmistakable. 2018 promises to be another transformational year for eCommerce at holiday time, with many experts predicting double digit increases in online holiday shopping.

US Search Awards 2018: Optmyzr Named Best PPC Management Software Suite

Fri, 02 Nov 2018 17:50:07 +0000

We are humbled and honored to be bringing back home this year’s award for Best PPC Management Software Suite, granted by the US Search Awards and announced this past October 17th.

Staying at the Forefront of PPC. A Humbling & Proud Time for Optmyzr

Wed, 31 Oct 2018 21:48:25 +0000

PPC’s leading edge keeps crashing forward, typically faster than most PPC pros can keep up. The big search engines continually roll out new tools and capabilities to bolster everything from basic text-only ads to immersive showcase shopping ads. The inner workings of the PPC machinery get more and more advanced with AI- and machine learning-infused wizardry.

PPC Automation In ACTION! Optmyzr Demos that Can Change Your World

Mon, 08 Oct 2018 21:16:33 +0000

Pay-per-click is a hot place for pretty amazing automation. Some PPC pros may worry that they are being automated right out of a job. But in reality, the opposite is true – at least for those with advanced skills in the craft.

How Keyword Match Types Work With Close Variants (2018)

Fri, 21 Sep 2018 23:57:31 +0000

Keyword match types have long existed as a way for advertisers on Google and Bing to define how closely a user’s query has to match a keyword before it can trigger an ad to show.

Shopping Ads Management for Microsoft: Now available in Optmyzr

Thu, 30 Aug 2018 13:55:52 +0000

As longtime Search veterans ourselves, the Optmyzr team’s legacy generally comes from the Google universe. Yet we’ve always viewed Bing’s emergence as a true player in search as being a good thing for search marketers. More choice for users. A bigger pie overall. More opportunity for marketers to help brands reach the customers who are searching for what they sell.

Inc. 5000 Ranking Validates Optmyzr's Focus on PPC Pros' Needs

Fri, 17 Aug 2018 17:29:05 +0000

As PPC pros, we all know search is where it’s at if you want to ensure customers and prospects find YOUR business. Customer behaviors have shifted dramatically in recent years with Google and Bing being first-stop waypoints on the journey to purchase. It’s a challenge for PPC pros to stay on top of shifting behaviors and changes to Google and Bing.

Bid Management For Google Shopping Ads Made Easy

Mon, 13 Aug 2018 14:40:11 +0000

Last updated: September 23, 2021

Building Better PPC Workflows in Optmyzr

Tue, 07 Aug 2018 15:57:46 +0000

Optimizing your accounts with Optmyzr is pretty simple and straightforward. You get to work with performance analysis and optimization tools, reporting features and task automation, among others, while still maintaining complete control.

Google Marketing Live: Automation + AI = Smarter, Easier Google Advertising

Fri, 13 Jul 2018 17:33:21 +0000

Google Marketing Live just wrapped up this week in San Jose, clearly laying out the path for search marketers and business owners alike. Now in its fifth year, Google Marketing Live has grown in size and sophistication. It’s essential that search marketers pay close attention to what happens at Live.

Deconstructing Google Marketing Live: Optmyzr On Location in San Jose

Sun, 08 Jul 2018 13:25:04 +0000

Among all of the great digital marketing conferences of the year, Google Marketing Live is one that sets the tone and topics for all conferences that follow. Intense analysis, debate and optimism flow from Google Marketing Live, because the event showcases the next iteration of search marketing and the latest insight from the people who make search happen.

Understanding Cross-Network in Google Ads

Wed, 27 Jun 2018 17:52:02 +0000

Google Ads recently introduced a new type of shopping campaign – Goal-based Shopping Campaigns. These are similar to Universal App campaigns and are completely automated. To start a goal-based shopping campaign, all you need to do is link your merchant center account, set a budget, upload products, and let Google know your country of sale.

Are your AdWords ads losing money on bad landing pages?

Mon, 25 Jun 2018 13:44:48 +0000

When it comes to functionality and performance of landing pages, some errors go beyond a non-working URL. Here are two common use cases that you should take care of.

All the top posts by Frederick Vallaeys on Search Engine Land

Tue, 19 Jun 2018 09:15:17 +0000

Optmyzr is proud to call out the latest accolades for our Co-Founder/CEO Frederick Vallaeys. He was named SEL Contributor of The Year at this year’s SMX West conference (Landy Awards). His articles on Search Engine Land (SEL) cover a variety of topics relating to PPC from analyzing how artificial intelligence (AI) is changing the world of PPC, to optimizing workflows for agencies.

Humbled and Honored: Being Among the Top 25 Most Influential PPC Experts

Mon, 11 Jun 2018 19:13:05 +0000

We hope you won’t mind a brief post with a bit of a self-congratulatory tone, but we’re a really proud bunch at Optmyzr. For the 4th year in a row, our Co-founding CEO Frederick Vallaeys has been named to the annual PPC Hero “Top 25 Most influential PPC Experts” ranking. This year, Fred reached his highest ranking to date, coming in 2nd to Dan Gilbert, founder and CEO of Brainlabs.

Alexa and Optmyzr Steal the Show at Hero Conf 2018

Fri, 20 Apr 2018 11:00:19 +0000

The PPC Hero Conference in Austin, Texas, just wrapped up and the event gives us all reason to reflect deeply on dramatic changes happening in our industry. From voice assistants to artificial intelligence and machine learning, the way PPC pros interact with data and machines is changing at an incredible pace.

Managing Negative Keywords for Shopping Campaigns

Fri, 20 Apr 2018 09:49:31 +0000

Shopping campaigns work very differently from search campaigns. The biggest difference is that, unlike search campaigns, you can’t specify the keywords that you would like to show your ads for. However, you can decide which keywords you don’t want to show for, by adding negatives at the ad group and campaign level. Usually the purpose of adding negative keywords is to cut out irrelevant traffic which helps increase profitability. However, Google does a pretty good job of not matching irrelevant queries to shopping ads. The question then is – how can negative keywords help improve performance of AdWords shopping campaigns?

Optmyzr Express: Finish top optimizations over your first cup of coffee

Wed, 11 Apr 2018 16:37:02 +0000

As marketers, we all know that running successful PPC campaigns requires agility and speed when making crucial optimizations. You’ve likely noticed a new option within the Optmyzr PPC Management System – Optmyzr Express. This is our latest automated offering that suggests the most important optimization opportunities across your campaigns. We created Optmyzr Express to bring one-click simplicity to help PPC pros take immediate action on top opportunities for campaign optimizations.

How to Bid by Weather and Other Offline Data

Thu, 29 Mar 2018 18:04:51 +0000

We hosted a webinar to show how the Rule Engine can be used to automate bid management based on external data like sales tracked in a CRM, weather conditions, and conversion types.

How the Rule Engine Makes PPC Management Easier

Mon, 26 Mar 2018 23:37:28 +0000

We’ve made numerous enhancements to the Rule Engine. So we organized two webinars to show how it can be used to address a variety of use cases.

There's finally an easy way to create & manage SKAGs

Fri, 16 Mar 2018 22:26:24 +0000

Single keyword ad groups—or SKAGs—are an AdWords strategy that puts one keyword in each of your campaign’s ad groups. SKAGs give PPC marketers more control over raising click-through rates, managing bids, and achieving high Quality Scores.

PPC Automation = Agency Efficiency & Profitability

Wed, 21 Feb 2018 15:30:15 +0000

Running search ads is an easy sell for agencies, because clients like the measurability and control this medium offers.

Use this script to put any AdWords data in a spreadsheet

Wed, 14 Feb 2018 18:18:59 +0000

Optmyzr’s Rule Based Optimizations recently added the ability to integrate with any 3rd party data through Google spreadsheets. By connecting call conversion data, CRM data, internal business data, or data about pretty much anything else, advertisers can now build some really cool optimizations of their own. Even the classic Bid By Weather use case that has been so heavily promoted through AdWords Scripts can now be implemented by advertisers using Optmyzr without writing any code.

Managing AdWords & Microsoft Ads? New functionality streamlines both

Tue, 13 Feb 2018 06:44:25 +0000

Anyone who has worked with Optmyzr knows our innovative platform has greatly streamlined and automated Pay-Per-Click campaign management for Google AdWords. Many marketers who work with our innovative PPC Management Software have seen significant improvements in campaign performance and agency profitability.

Use Feed Analysis to Build AdWords Shopping Campaigns

Mon, 05 Feb 2018 11:12:20 +0000

Shopping campaigns are set up very differently from search campaigns in AdWords. The biggest difference is that technically your entire feed is part of each ad group in your shopping campaign. Unlike search campaigns where you choose the keywords that should be targeted, in shopping it is specifying what you don’t want to target and bid on separately. This is the reason that when you set up a shopping campaign in AdWords it starts off with one ad group and product group (All Products) which shows ads for all products in the feed. It also means that every product in the feed will have the same bid and it doesn’t matter if it costs $10 or $300.

Optmyzr's Introduction to PPC

Mon, 29 Jan 2018 20:38:10 +0000

We know that when you are used to traditional-media advertising, taking a step into the digital world can be an overwhelming task. We seem to take for granted that the basics of digital marketing are something everyone is familiar with. And though creating advertisements on a digital platform is becoming easier and more accessible by the day, there are still some who believe that an online advertisement for your 24-hour plumbing service is simply typing in what you want your ad to say.

Get Hourly Bid Adjustment Recommendations for Google AdWords Campaigns

Wed, 24 Jan 2018 10:11:04 +0000

The Hour of the Week tool is an incredibly helpful way of visualizing the times and days of the week where your AdWords campaigns perform better. You can manage your bids based on which time slots have the best performance, and avoid wasting budget unnecessarily on those hours of the day when the return on investment is low.

How to Easily Restructure Google Shopping Campaigns

Wed, 08 Nov 2017 10:35:08 +0000

Optmyzr has a new tool that will make it easy to restructure existing shopping campaigns to improve performance.

AdWords Can Now Spend Twice Your Daily Budget: What You Can Do

Thu, 12 Oct 2017 15:34:22 +0000

AdWords announced a major change to how overdelivery will work with daily budgets. As of October 4th, overdelivery will be capped at 100% of the daily budget rather than 20%.

How the Rule Engine lets you do dream optimizations that you never had time for

Tue, 29 Aug 2017 00:30:01 +0000

Some PPC tools simply slap a different UI on existing capabilities from the engines but at Optmyzr, we try hard to build functionality that doesn’t simply repackage what’s already available for free. Our focus is on making it really easy to do some things that would take a lot of time to do in the AdWords interface or the AdWords Editor.

How Templated PPC Reports Save Advertisers' Time

Tue, 01 Aug 2017 17:47:06 +0000

One of the things we do best at Optmyzr is to help PPC experts save time at the tasks they need to do to keep accounts healthy, and clients happy. Reusable templates in our reporting system are one of the ways our tools can help you save a ton of time. Unfortunately, I see a lot of customers who don’t take advantage of the full power of our templates so let me explain why we created our system this way and how you can benefit.

First there was Shark Week, now there is PPC Week

Mon, 17 Jul 2017 21:54:57 +0000

I have to admit, my favorite week of the year has always been Shark Week on Discovery Channel. But this year we’re launching PPC Week and I think it’ll give the Sharks a run for their money. Granted, I do wear custom Adidas sneakers that say “PPC Geek”, but if you’re reading this blog, you probably love PPC as much as I do…

Make Better Shopping Bids with the GRIP Structure

Thu, 08 Jun 2017 01:00:00 +0000

I’m the engineer behind our recently announced Shopping Attribute Bidder and I would like to show you some of the benefits you can achieve by deploying a more granular structure for your product groups in shopping campaigns.

Machine Learning Improves Google AdWords in 2017

Tue, 23 May 2017 16:00:00 +0000

At Google’s annual launch event for AdWords, Analytics, and DoubleClick, the key theme for 2017 is that machine learning is enabling marketers to do things we’ve long wanted to, but have been unable to due to their complexity. Here is what they announced.

Manage Shopping Ads More Efficiently

Thu, 18 May 2017 23:06:58 +0000

Today you will see some new tools for managing Shopping Ads in Optmyzr’s One-Click Optimizations™ menu. These new and updated tools help e-commerce advertisers manage every aspect of advertising an e-commerce business on Google AdWords. Both the setup and management of shopping ads are made more efficient so that you can get better results with less effort.

5 Ways Optmyzr Tracks Quality Score That Google AdWords Can't Match

Tue, 16 May 2017 00:21:10 +0000

Today Google announced the addition of seven new Quality Score (QS) fields in AdWords, including historical QS. It goes without saying that we’re big fans of giving advertisers access to this data. After all, Optmyzr’s first major tool was the historical QS tracker we launched in the summer of 2013. Ever since then we’ve tracked billions of points of data to help advertisers make more sense of their Quality Scores.

4 Ways to Manage your AdWords Search Queries

Thu, 13 Apr 2017 09:32:33 +0000

It doesn’t matter how long you’ve been running search campaigns. One thing that never goes away is search query management. Your search query or search terms report will continue to require attention because the way people search is constantly changing. It is important to manage search queries because it directly impacts return on investment (ROI). When managing search queries the two basic things to keep in mind are making sure that your ads are showing up for the right search queries and conveying the right message.

AdWords Shopping Campaign Optimization in 3 Steps

Mon, 20 Mar 2017 12:49:50 +0000

How much time do you spend managing shopping campaigns in AdWords? In this blog post, we talk about how you can save time by automating shopping campaign optimization and management.

Revamp Your Google AdWords Reports With These New Optmyzr Features

Tue, 28 Feb 2017 19:00:33 +0000

It’s time to revamp your PPC reports with these cool new features from Optmyzr.

6 Tools, Tips & Resources to Never Miss a New AdWords Feature Again

Tue, 21 Feb 2017 15:00:59 +0000

Hands down, Google AdWords is one of the most complete advertising platforms available today. From the day it was released (October 23, 2000) to this day, the Google team has worked remarkably hard to offer the perfect experience to both the user and the advertiser.

Geniads’ tips for better PPC ad performance

Mon, 13 Feb 2017 23:49:00 +0000

I recently had the pleasure of sitting down with the team at Geniads, a Premier Google Partner and an Optmyzr customer, to talk about how they built a successful PPC agency with many happy clients.

Is your account showing automatic ads?

Tue, 31 Jan 2017 18:56:53 +0000

Google has started automatically adding new ad variations to AdWords accounts. While I believe this will benefit the majority of advertisers who don’t manage their accounts very actively, this is a scary thought for the typical ad agency, or advanced PPC account manager who does a lot of controlled experimentation.

Set Geo bid adjustments in Optmyzr for better ROAS & ROI

Tue, 22 Nov 2016 12:36:23 +0000

Jason Rothman: An AdWords Management Game-Changer

Mon, 19 Sep 2016 13:01:47 +0000

According to Merriam-Webster, a game-changer is “a newly introduced element or factor that changes an existing situation or activity in a significant way.” And I can assure you, Optmyzr has been a game-changing force in my business life.

9 Costly Google AdWords Mistakes to Avoid

Tue, 13 Sep 2016 23:38:55 +0000

This is a guest post written by Phil Frost, Founder and COO of Main Street ROI. Phil will be presenting a webinar, “How to Improve Adwords Profits With Proper Conversion Tracking” on October, 5th at 12:00PM EST. Click here to register.

Try this free script for Expanded Text Ads

Wed, 03 Aug 2016 15:09:00 +0000

Expanded Text Ads (ETAs) from Google AdWords are now available for all advertisers to create. To help everyone who’s too busy to write thousands of new ads but who still wants to make the transition quickly we’ve just released a new free AdWords Script.

3 Ways Granular Marketing Improves Landing Pages with Optmyzr

Tue, 05 Jul 2016 13:09:00 +0000

Many paid search marketers are familiar with Optmyzr as a great tool for time-saving scripts and one-click optimizations. But do you know that Optmyzr can also help you create better landing pages? It’s true. This post will show you three tools you can use within the interface to help you improve your landing pages and convert more customers!

Optimizations and Tools for Microsoft Ads: Now In Optmyzr

Tue, 28 Jun 2016 19:41:23 +0000

Optmyzr has launched One Click Optimizations™, Data Insights, and Reporting tools for Bing Ads. These tools make it easy to manage multiple Bing accounts by automating time-consuming and routine tasks performed by PPC experts. Read on to find out more.

4 New Optmyzr Tools for Managing PPC Budgets

Thu, 16 Jun 2016 18:15:00 +0000

Managing PPC budgets can get extremely tedious so we’ve recently introduced 4 new tools to help make life a little easier.

Optmyzr Automates PPC Account Audits with PPC Investigator

Mon, 13 Jun 2016 13:19:22 +0000

Finding answers to frequent questions like why an account saw an increase/decrease in clicks or conversions is tedious. A drop in conversions or clicks can be attributed to multiple elements like keywords, placements, or an entire network, which makes answering such questions difficult and time consuming.

Automate AdWords SKAG Creation in Optmyzr

Wed, 01 Jun 2016 19:43:21 +0000

A good account structure is still one of the most important aspects of managing an AdWords account. It makes it easy to manage different types of bid adjustments and track performance.

AdWords Announces Longer Text Ads and Tablet Bidding

Tue, 24 May 2016 16:00:00 +0000

Google just revealed some exciting changes to be announced at its annual AdWords event, the Global Performance Summit, held at the Fairmont hotel in San Francisco. Here are the changes I am most excited about…

Use Quality Score Components to Optimize AdWords Campaigns

Wed, 23 Mar 2016 22:30:35 +0000

AdWords Quality Score is still somewhat of a black box. Thanks in a large part to the numerous factors that Google takes into account while calculating QS during the real-time auction. In 2007, Google started to show advertisers additional details about their Quality Scores. Originally, it only indicated if the landing page or CTR was an issue, but has since improved to show three components that factor into QS: ad text relevance, expected CTR and landing page relevance. Thanks to the latest reporting updates to their API, these three sub-components of Quality Score that have long been visible in the AdWords UI are now accessible through the API.

How the Demise of Right-Side Ads Will Impact Google AdWords Advertisers

Fri, 26 Feb 2016 03:48:32 +0000

Google made a big change this month in how it displays ads on its search results pages (SERPs). They will no longer serve text ads on the right side of the organic results, a location where there used to be as many as 9 text ads before. Instead of showing up to 11 ads on a page, there is now only room for 7 ads. While this is a 36% decrease in the number of ads that can show, I think this will result in 18% more clicks for advertisers without changing anything to their accounts. While the removal of ads may sound like a negative, I think this is a big win for Google and for advertisers. Let me explain why.

The Granular Story: Real-Life Agency, Real Love for Optmyzr

Tue, 23 Feb 2016 13:30:00 +0000

We’re a small agency in Milwaukee with big PPC experience. That experience comes from working for a combined 8 agencies, multiple in-house marketing teams (including Best Buy and Kohl’s), and even hiring a few agencies ourselves in our “previous lives”. With all of that comes a ton of hands-on experience and exposure to every PPC management tool under the sun. When we were looking at additional tools to add to our roster at Granular, Optmyzr came up multiple times during our search.

How to Use Aggregate Data to Set Bids for Shopping Campaigns

Wed, 13 Jan 2016 13:18:16 +0000

When shopping campaigns are split at a very granular level like product id, each product group may not have enough data to make a bid decision. This makes it difficult to optimize these product groups creating a chicken and egg problem. You can’t optimize without data and you won’t get traffic if bids are set too low. In such cases, it helps if you can group product groups to create a critical mass and use aggregated data to set bids for product groups. We recently launched the roll up feature in the Shopping Bidder One-Click Optimization™ that is designed to do this. It makes it easier to set bids at scale by aggregating data for product groups.

Optmyzr PPC Forecast 2016: PPC Trends to Watch For

Wed, 06 Jan 2016 19:00:00 +0000

As a new year starts, PPC industry experts predict the trends that shouldn’t be ignored in 2016. We’ve collected the most mentioned predictions according to what different experts believe will be the biggest trends in PPC for 2016 in pieces written by Momentology and Acquisio.

Optmyzr Voted Studio40's Best PPC Tool

Fri, 18 Dec 2015 16:00:00 +0000

Studio 40 asked 21 PPC experts like Larry Kim, Chris Haleua, and John Gagnon what PPC tools they couldn’t live without. 43 tools were mentioned and I’m pleased to say that Optmyzr made the list.

US Search Awards 2015: Optmyzr Named Best PPC Management Software

Thu, 15 Oct 2015 15:00:00 +0000

We’re excited to share that Optmyzr won the award for Best PPC Management Software at the US Search Awards in Las Vegas on October 7, 2015. Other nominees for this award were Marin Software, Adobe Media Optimizer and two time winner, Kenshoo so we’re extremely flattered to have been selected from this formidable group of solutions.

New Script: Emergency button for AdWords

Thu, 15 Oct 2015 00:06:49 +0000

My monthly post on PPCHero just went live this morning and I share the code for an AdWords Script you can use to pause your account if there is an issue with the site.

Have you tried our new Quality Score Tracker for Google AdWords?

Sun, 11 Oct 2015 16:30:45 +0000

The Quality Score Tracker is one of our most popular tools and we’ve just given it a makeover! We’ve added several new capabilities that we’re sure you’ll love.

AdWords One-Click Optimizations in Turbo Mode

Fri, 09 Oct 2015 11:27:55 +0000

One of the features that makes Optmyzr’s tools effective is that they are data-driven. The suggestions that you see in the one-click optimizations are all based on data. While the data-driven methodology works very well for accounts that have a sizable amount of traffic, it may not show a lot of suggestions for accounts that are still growing. This is because accounts that are relatively small in size may never get enough traffic to make decisions based on statistically significant data. Keeping this in mind, we recently launched the Turbo Mode in our most popular optimizations.

Optmyzr Q&A: Quality Score

Fri, 11 Sep 2015 15:00:00 +0000

We recently hosted a webinar about the recent changes in Quality Score with Convirza and they just posted the transcript of the Q&A we did at the end. Read it here…

20+ Optmyzr Tools to Manage Google AdWords Account

Tue, 21 Jul 2015 15:29:37 +0000

One of the most common questions we get asked is how can Optmyzr help me or, what is Optmyzr? I’ve tried to answer these questions here.

Top Tips to Write Stellar Ad Text for Google AdWords

Thu, 09 Jul 2015 17:22:08 +0000

70 characters for ad text, 25 characters for headline, and 35 characters for the display URL are all you get in AdWords to convey the message about your product or service. Although, success in AdWords depends a lot on your product and website, the first step is to get potential customers to your site by clicking on your ad. After you have worked out the structure of ad group themes, chosen relevant keywords, it is important that you do not overlook the ad copy. The ad copy must be informative and engaging at the same time. So, let’s see what it takes to write stellar ad copy!

The New Google Ads MCC Dashboard in Optmyzr is Live

Thu, 28 May 2015 04:40:20 +0000

Both Google and Optmyzr launched updates to their MCC dashboards for AdWords today offering exciting new functionality. Here’s what’s new.

Don’t Send AdWords Reports Before Google’s Data is Complete

Tue, 05 May 2015 00:35:00 +0000

Sending reports of AdWords results to clients is one of the more time-consuming tasks agencies deal with so it’s not surprising that our scheduled reports are one of the more popular tools in Optmyzr. So for everyone using our scheduled reports, here’s a big mistake to avoid: don’t send your reports before the data is locked in!

Optmyzr Pro Dashboard for Google AdWords & Analytics

Mon, 27 Apr 2015 21:05:07 +0000

We recently launched a more powerful version of the Optmyzr MCC dashboard. What makes this dashboard so powerful is that it lets you:

4 Optmyzr Tools to Help You Reduce Wasted Google AdWords Spend

Tue, 21 Apr 2015 20:01:07 +0000

The two things people care most about when managing AdWords campaigns are reducing cost and increasing conversions. Therefore, it is not surprising that one of the most common questions we get asked at Optmyzr is “how can your tools help me reduce spend and increase conversions?” In this blog post, we want to highlight the top four tools in Optmyzr that can help you reduce wasted spend on AdWords instantly.

Introducing Account Health Cues and Ask Optmyzr

Wed, 15 Apr 2015 15:00:00 +0000

Figuring out whether an AdWords account is healthy or not can be a very time-consuming task, especially when managing multiple accounts. In the past, we added red and green arrows to show the directionality of key metrics to our MCC dashboard.

Here's why your Quality Score suddenly plummeted

Mon, 30 Mar 2015 00:00:00 +0000

If you looked at your AdWords account earlier this week, you may have noticed some very dramatic declines in Quality Score. I noticed it myself as I logged into my Optmyzr MCC dashboard where we show the account level Quality Scores for all the accounts. Normally I’d see changes in the range of +/- 0.2 but this time the changes were all down around 2 points!

What You Need to Know About A/B Split Testing in AdWords Using Optmyzr

Mon, 02 Mar 2015 17:37:19 +0000

I spend a lot of time talking and writing about the more humanistic elements of advertising; how to appeal to your audience in a unique and personal way, how to create a genuine connection with your visitors and so on and so forth. In our experience, there’s a lot to be said for these sorts of unquantifiable things that often get overlooked amongst the maelstrom of statistical analysis and data crunching.

Learn How Google AdWords Quality Score Works

Mon, 09 Feb 2015 19:00:00 +0000

I recently came across a video from Isaac Rudansky (one of our customers) where he does a great job explaining how AdWords Quality Score works. Isaac’s video is factual, yet entertaining. If you’ve ever wondered how QS works, why you should care about it, and how to use tools like Optmyzr to improve it, take a look at this video.

Our Most Popular PPC Posts of 2014

Fri, 09 Jan 2015 23:45:00 +0000

With 2014 now well behind us, I wanted to give a quick round-up of Optmyzr’s most popular media coverage. A lot of these are evergreen content that should be helpful for anyone looking to learn a bit more about how to be more effective at managing AdWords.

New in Reporting: Report Navigator, Image Widget & More

Wed, 24 Dec 2014 17:36:39 +0000

We recently launched a lot of new features to make Optmyzr’s reporting platform even more powerful.

Keyword Lasso: In-Line Edits, Negative Keywords, Advanced Mode & More

Mon, 03 Nov 2014 09:35:21 +0000

The Keyword Lasso one-click optimization is one of the most used optimizations in our suite of tools. It analyzes the AdWords search terms report and makes recommendations on which search terms should be added as keywords based on performance. We’ve added a lot of new features to this optimization to make it even more powerful. Details below:

How to Create New Ads Using Text From Existing High-Performing Ads

Fri, 31 Oct 2014 16:26:55 +0000

Removing underperforming ads is one part of testing ad text in an AdWords account. The other part of the process is to create new ads so you can continue testing new ad copy. Optmyzr’s AB Testing For Ads optimization already lets you remove underperforming ads with one click. Creating ads in this optimization was a long standing request from our users and we’re happy to announce that this feature is now available!

Enhanced Scripts: An Easier Way to Use the Google AdWords Powerhouse

Mon, 27 Oct 2014 17:45:00 +0000

In 2013, Optmyzr was one of the first companies to create AdWords Scripts for advertisers who were looking for more efficient ways to manage their accounts. As the capabilities of AdWords Scripts grew and advertisers started using them in more accounts, we saw some interesting ways they could be made easier to use for the average non-technical marketer.

Still sending static AdWords reports? It's better in Optmyzr.

Thu, 16 Oct 2014 11:27:43 +0000

Static AdWords reports limit the amount of information you can include or, you run the risk of including so much data that the reports become overwhelming. We recently launched a new way to share reports that makes them interactive. You can now generate a link to the report and share it with users.

Customize AdWords Reports with Comments

Wed, 15 Oct 2014 11:45:11 +0000

After creating AdWords reports, account managers spend a lot of time adding observations that help their customers make sense of the data. We understand that the commentary that goes with the reports is as important as the reports themselves. To make this easy for our users, we’ve added a comment feature to reports. You can now add comments to reports after they have been generated and then download the report as a PDF, email it or share a link with the comments intact.

Tools to Manage Multiple AdWords Accounts

Thu, 09 Oct 2014 11:34:28 +0000

It can be quite tedious to manage multiple AdWords accounts and stay on top of them all the time. In this post we want to highlight features and tools in Optmyzr that are designed to help you manage multiple AdWords accounts more efficiently.

See Quality Scores for all your accounts in one place

Wed, 24 Sep 2014 15:45:00 +0000

One of the first tools built by Optmyzr was a Quality Score Tracker that lets you to see your account level quality score, and track historical quality scores of individual keywords.

Time Interval Options in Optmyzr Graphs: Daily, Weekly, Monthly

Fri, 12 Sep 2014 09:30:49 +0000

One of the highlights of Optmyzr’s report designer is that you have the option to include multiple date ranges in the same report. For example, when creating a monthly performance report you can include a graph to show how account performance has changed over the last six months. In the same report, you can include data broken down by day for the month.

Get Certified For AdWords

Mon, 25 Aug 2014 16:30:00 +0000

A great way to set yourself or your agency apart when trying to land new SEM clients is to show them that you are AdWords certified. There are many sub-par agencies that say they know AdWords but who really don’t, so having the certification and the agency badge that comes along with it, is a good way to show prospective clients you’re serious about AdWords.

Make Better PPC Decisions With Analytics Data

Thu, 14 Aug 2014 21:00:00 +0000

I recently hosted a Hangout On Air for Google Partners and wrote a post on Search Engine Land about how you can get better results in AdWords by using data from Analytics. In AdWords, you are usually limited to seeing only data about how many clicks turn into conversions and at what CPA. By adding Analytics data to the mix, it’s possible to gain insights into WHY some clicks turn into customers and others don’t. You can also use Google Analytics to do attribution modeling to better understand how PPC ads contribute to the success you may be seeing in other channels.

Bid Management Made Easy For Google Shopping Ads

Wed, 11 Jun 2014 17:00:00 +0000

We’ve been pretty excited about the launch of Google Shopping ads since they’re a great way for retailers to highlight their products’ photos and prices. Unfortunately when running Shopping ads for thousands of products, bid management using the AdWords interface is a full time job: not because it’s difficult, but simply because the interface is excruciatingly slow when managing many products that are split across many campaigns and ad groups.

Are you adding too many negative keywords?

Thu, 22 May 2014 11:42:39 +0000

While building the Traffic Sculptor One-Click Optimization™ we found a unique use case where adding negative keywords may not be a good thing. We took care of this use case in the algorithm for the Traffic Sculptor where it does not recommend adding keywords that have Low Search Volume as exact match negatives. Read on to find out why this is important.

The 10 Elements of the Perfect Landing Page

Tue, 13 May 2014 21:15:00 +0000

I attended Bryan Eisenberg’s keynote about landing page optimization at HeroConf, an all PPC conference in Austin last month. He had some really actionable advice for landing page design so I thought I’d share the highlights here. You can check out Bryan’s presentation titled “Developing a High Converting Landing Page” on his site.

Optmyzr Account Quality Scores Match Google's Reports

Wed, 07 May 2014 22:15:00 +0000

If you’ve read any of my blog posts about AdWords Quality Score (QS) or seen any of my presentations at SMX, SES, or PubCon, you should already be familiar with the importance of the AdWords account-level QS. It’s Google’s measure of how relevant the keywords in an account typically are and it’s a major factor in determining how much an advertiser has to pay to get new keywords started in their account.

How to Quickly Audit AdWords Accounts Using Optmyzr

Tue, 22 Apr 2014 10:02:59 +0000

Doing an AdWords account audit essentially means using data to get a quick snapshot of where the account stands and what are the optimization opportunities. In this blog post, we’ll give you an account audit checklist that you can follow using Optmyzr’s tools.

How Often Should You Run One-Click AdWords Optimizations?

Mon, 11 Nov 2013 18:36:54 +0000

One-Click Optimizations are automated, time-saving and easy to implement. When things are automated and don’t take much time, we sometimes tend to do overdo them 🙂

Conversion Lasso – Increase Sales & Traffic

Thu, 15 Aug 2013 19:21:25 +0000

This optimization automatically suggests converting/high-performing search terms that should be added as keywords in the account. This helps drive more sales and relevant traffic by pairing the search terms with the right ads and bids in the form of keywords.

How to Use the First Page Bridger: Mind the (Bid) Gap!

Tue, 30 Jul 2013 23:29:38 +0000

When keywords don’t appear on the first page of search results, you’re losing out on a lot of potential traffic. The First Page Bridger identifies keywords that are just shy of making the first page with your current bids. With just a small increase in the bid, they’ll catch the train to more impressions rather than fall in the gap where they’ll be relegated to second-page oblivion.

Keyword De-Duper: Are duplicate keywords hurting your AdWords account?

Tue, 30 Jul 2013 21:38:38 +0000

Duplicate keywords in an AdWords account compete with each other and traffic gets divided. Optmyzr’s Keyword De-duper finds duplicate keywords in your account, analyzes their performance and suggests which keywords should remain active and which ones should be paused.

Traffic Sculptor: Are the right ads being shown for your keywords?

Thu, 25 Jul 2013 17:50:26 +0000

Traffic Sculptor ensures that the right ads show for each search query in an AdWords account.

How a Low AdWords Quality Score Is Costing You Money

Wed, 17 Jul 2013 05:46:00 +0000

Getting a high position on Google’s search results page is a key component of getting lots of visitors to your site but how do you get that great position for your ad without spending too much?

Are you using AdWords Broad Match Modifier the right way?

Mon, 10 Jun 2013 16:11:00 +0000

Broad match modifier (BMM)

This match type is a relatively new entrant and lies in between broad and phrase match. It gives more control than broad match and more freedom than phrase match. It works by adding a ‘+’ sign in front of words in a keyword phrase when the match type is selected as broad. For the keyword to match, the words that have the ‘+’ sign in front of them should be present in the search query. The order of the keywords doesn’t matter. Unlike broad match, modified broad match won’t show your ad for synonyms or related searches which gives a higher level of control. Also, unlike phrase match the order of the words in the search query is not important which gives more flexibility. For example, if your keyword is +women’s +shoes it’ll match women’s shoes, women’s black shoes, and buy women’s red shoes. However, it will not match ladies shoes because the word women’s is missing from the search query.

What to Do With Low Search Volume Keywords in Google Ads

Tue, 28 May 2013 12:49:09 +0000

Last updated*: August 23, 2021*

Back to Basics: Understanding Keyword Match Types in Google AdWords

Mon, 27 May 2013 15:28:00 +0000

One of the easiest ways to save money in AdWords is to use keyword match types the right way. The beauty of AdWords is its incredible ability to target your ads to just those users who are likely to be interested in what you’re offering. If you’re targeting too broadly, it can cost you money when you get clicks from people who are unlikely to want to buy from you.

Why you should punctuate AdWords ads

Sun, 26 May 2013 17:15:00 +0000

AdWords gives you limited characters to get your message across in an ad. You want to use the characters available in the best possible manner. Very often, this means foregoing punctuation in the ad text. Earlier, it was not important to add punctuation in ad text because you were not following grammar rules. However, now it has become almost imperative to do so.

Creating Display Ads Using Text Ads in Google AdWords

Tue, 21 May 2013 19:49:29 +0000

Display ads can be quite effective in building a brand and can be more engaging than text ads. You can either upload image ads you already have or, use the display ad builder to create display ads using templates. The display ad builder tool enables small businesses to create display ads without spending money on a designer. Wouldn’t it be great if you could just create a display ad from a text ad? Now you can in just three quick steps.

Back to Basics: Naming Conventions for AdWords PPC

Mon, 20 May 2013 16:14:40 +0000

Naming convention for campaigns and ad groups

When creating a new AdWords account, we jump right into creating campaigns and ad groups, adding keywords, and writing ads. We don’t really put thought into the name we give campaigns and ad groups. What is in a name? Well, a lot. The way you name campaigns and ad groups doesn’t affect account performance but following a naming convention will definitely prevent your account from becoming a management nightmare.

How to name campaigns and ad groups

The campaigns in an AdWords account are usually the major product categories on the site. Name your campaigns after the name of the category and if a category has more than one campaign then use \[category name\] – \[number or names of sub-categories\]. For example, a shopping site that has categories like Men, Women and Kids can have campaign names like Men – Clothes, Men – Shoes etc. Similarly to name ad groups, append the sub-category name with the keyword theme. See example below:

When a Display Campaign Is Better Than Search

Mon, 20 May 2013 16:14:13 +0000

For a lot of advertisers, online advertising is synonymous with just advertising on the search network. If you have a limited budget, you’ll create a search campaign because you want a good return on your investment. It is always a priority to target active users through search instead of passive users through display. However, there are some cases in which display campaigns work better than search campaigns. The logic is simple. On search, people only search for things they know exist.

Back to Basics: Theming Keywords in Ad Groups

Sun, 19 May 2013 09:47:45 +0000

The relevance of a keyword to an ad text impacts the clickthrough rate (CTR) and indirectly the Quality Score. The ideal structure would be to have one keyword and one ad text per ad group as this would help achieve almost 100% relevance. However, this is not a feasible structure as it will result in an unmanageable number of ad groups. This is where theming of keywords comes in.

Back to Basics: How to Structure a PPC Account in Google AdWords

Fri, 17 May 2013 13:09:00 +0000

Account structure is essentially how you organize your ads and keywords in your AdWords account. Keywords and ads are the working elements in your account as keywords are what users search on and ads are what they see. Think of campaigns and ad groups like boxes that hold keywords and ads. The question is what goes into which box.

Can changing bids really reduce cost per acquisition?

Wed, 15 May 2013 08:14:19 +0000

Is changing bids (max CPC) for keywords the answer to reducing your cost/sale or CPA? The answer is no. Getting sales/conversions through AdWords or any SEM campaign is a three step process and changing bids for your keywords only helps with the first step.

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