Categories: Scripts

Is Your Account Showing Automatic Ads

Google has started automatically adding new ad variations to AdWords accounts. While I believe this will benefit the majority of advertisers who don’t manage their accounts very actively, this is a scary thought for the typical ad agency, or advanced PPC account manager who does a lot of controlled experimentation.

Right now only about 2,000 accounts are in the experiment and they’ve all been notified by email. If you want to check whether any of your accounts have already been added, or if you want to automate checking in the future, I wrote a new AdWords Script to help.

Simply grab the code and copy-and-paste it into the AdWords Scripts section of your MCC account. Here’s our help article on how to install an AdWords Script.

If you want to get an email if your account has active ads with the label “Added by AdWords”, add your email address in the line that says:

var EMAIL = “”;

Then schedule the script to run daily or weekly and get an email as soon as we detect there are automatically added ads in the account.

You can grab the code here:

Frederick Vallaeys :Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

View Comments (2)

  • Just wanted to mention that Google is using 'Added By AdWords' with a capital B so you'll want to update Line 30 (var labelIterator = AdWordsApp.labels().withCondition("Name = 'Added by AdWords'").get();) if you use this code.

    • Thanks for letting us know! We changed the code to do a case insensitive check for the text "Added By AdWords" since it seems to not always have the same capitalization. Maybe they're adding it manually as they create new variations...