AI touched basically every industry last year, and PPC was no exception. But for most teams, the real shift wasn’t “using AI,” it was keeping campaigns under control while automation did more of the work.

Google started opening up more visibility into Performance Max, retail got even more feed and Merchant Center-driven, and cross-platform management became the daily reality for a lot of advertisers. We tried to keep pace with those changes inside Optmyzr, and in some cases, make them easier to deal with.

Here are the most important (and most-loved) updates we shipped in 2025.

At a Glance: Biggest Optmyzr updates from 2025

Inside the 2025 Updates: How Optmyzr’s new features make PPC more efficient

Here’s how each 2025 update helps you do more with less stress and more control.

AI built into your daily PPC workflow

AI showed up everywhere in 2025, but most PPC teams weren’t looking for more tools, they needed less manual work. So we made sure our AI updates focused on shortening analysis, speeding up execution, and making it easier to explain performance without adding new steps.

Here’s what you can do with Optmyzr’s AI today:

Get to the point faster

See plain-language summaries across dashboards, audits, and charts that highlight what’s working, what needs attention, and where to act next, without digging through every widget.

Account Audit Summary generated by AI

Optmyzr AI Summary for the Spend Projection Tool

Build and explain reports in less time

Create structured reports using simple prompts, with built-in summaries that explain trends and changes clearly.

Move from insight to execution quicker

Use AI to improve existing ads/ draft new ones, get help with campaign and Shopping structures, and generate templates without starting from scratch.

The goal is speed and direction, not taking control away from you.

Find the right workflow without remembering tool names

Describe the problem you’re trying to solve, and Optmyzr helps point you to the right tool. Less hunting, and fewer clicks, especially useful in large or complex accounts.

Create smarter shopping campaign structures

For Shopping campaigns, AI can now suggest campaign structures using performance data, common industry attributes, and ROAS or cost-based segmentation. It also sanity-checks your chosen approach and recommends alternatives when a different structure would perform better.

Set up social campaigns faster

Use AI to pull brand details from your website, generate ad copy, and get campaigns off the ground faster for paid social, without manually filling in every field.

For a detailed look at every AI update and where it shows up in Optmyzr, see the full AI updates here.

Performance Max visibility you can act on

Google finally gave advertisers more visibility into what’s behind the PMax results in 2025.

To make that data useful, we added PMax placement insights to our Rule Engine so you can actually act on what you see.

Now, you can:

• Identify low-quality or irrelevant placements hurting ROAS
• Automatically exclude poor placements at scale
• Include placement data directly in reports to explain performance

This closed a long-standing gap for teams managing PMax at scale: visibility paired with control, without exports or workarounds.

💡Also Read: Is Performance Max Cannibalizing Your Search Campaigns? Our New Data Study Says… Probably

Faster launches without rebuilding campaigns

Launching similar campaigns across accounts used to mean repeating the same setup work: structures, settings, naming conventions, over and over.

Rapid Campaign Launcher changed that workflow.

You create a master template once, then reuse it across Google and Microsoft Ads accounts. Only the variables—brand, location, language—need adjustment. Everything else stays consistent.

For teams managing multiple regions or clients, this reduced launch time, prevented naming errors, and made scale feel manageable again.

💡Read More: How to Launch Social Media Campaigns Faster and Beat the Trend Cycle

Better budget control, with better direction

The Budget Control Center brought pacing, projections, and impact modeling into a single view.

Instead of reacting after budgets cap or underspend, teams can now see where spend is headed before changes are made.

You can review daily and monthly pacing, test budget shifts with projected outcomes, set guardrails for changes, and optimize portfolios or individual accounts together or separately.

One dashboard for Shopping and PMax Retail

Retail workflows became increasingly feed-driven in 2025. But managing performance still required jumping between Merchant Center, Google Ads, and spreadsheets.

The Shopping Dashboard consolidated that work.

From one view, teams can monitor Shopping and PMax Retail performance, track feed health, spot disapproved or missing attributes early, and see which campaigns aren’t syncing properly.

It’s a practical way to keep retail campaigns healthy without context switching.

Fix feed issues directly from audits

Feed issues are one of the fastest ways to stall Shopping and PMax Retail performance.

However, diagnosing them usually means bouncing between audits, Merchant Center, and spreadsheets.

In 2025, we closed that loop. You can now identify Merchant Center feed issues directly inside Optmyzr audits and act on them immediately.

Instead of flagging problems and fixing them later elsewhere, teams can resolve common issues in the same workflow where they’re discovered.

See actionable feed audits

Cross-platform performance, finally in one place

Most advertisers no longer manage a single platform.

But comparing Google, Microsoft, Amazon, and Yahoo Ads often meant exporting data and stitching insights together manually.

The All Portfolio Dashboard removed that friction. You can group accounts by client, region, brand, or strategy, then compare performance side by side across platforms.

What’s new here:

• One dashboard to review Google, Microsoft, Amazon, and Yahoo Ads together.
• Create portfolios by brand, region, or strategy.
• Compare performance across platforms without exporting or switching tools.
• Spot underperforming accounts or channels quickly and prioritize what needs attention.
• Use built-in suggestions to find quick wins inside each portfolio.
• Customize columns, metrics, and date ranges to match your reporting style.

For teams juggling cross-platform budgets or reporting, this view cuts out a lot of back-and-forth.

Build audiences using competitor URLs

Reaching in-market users increasingly means understanding where they already spend time.

In 2025, Optmyzr added the ability to create custom audiences directly from competitor URLs. Teams can pull in competitor sites, refine the list, and apply audiences to PMax, Demand Gen, or Display campaigns in one place.

This made competitive testing faster, and removed the friction of switching tools just to build audiences.

Staying calm on the biggest sale days

Peak sale days amplify every small issue: budget caps, feed problems, site outages, and sudden performance swings.

The Sale Day Command Center was built for those moments.

It gives teams real-time visibility into budget pacing, performance alerts, product and feed health, and website status during high-traffic events.

Our customers used it throughout Black Friday and Cyber Monday to stay on top of budget pacing, product and feed health, website status, and sudden performance swings.

With this, you can:

• Monitor budget pacing and see instantly if anything is close to capping or overspending.
• Get alerts for performance drops or sudden spikes in key metrics like clicks, conversions, and revenue.
• Keep an eye on website uptime and live sessions so you know if traffic or site issues need attention.
• Track top campaigns, shared budgets, and search terms to see what’s driving results hour by hour.
• Review product and feed health, including disapproved or out-of-stock items that could cost you sales.
• Compare today vs. last year’s sale day to understand trends and react with confidence.

Want a deeper look? You can read more about everything the Sale Day Command Center lets you track and manage here!

Add LinkedIn targeting to Microsoft Ads in a few clicks

Microsoft Ads gives you access to LinkedIn’s professional targeting, but setting it up across multiple ad groups can take more steps than most teams have time for.

With this update, Optmyzr highlights the ad groups that don’t have LinkedIn targeting yet and lets you add the right audiences directly from a side tray.

You can choose to target by industry, company, or job function, apply bid adjustments, and decide whether to keep delivery broad (Bid Only) or narrow it to just the professional segments you care about (Target and Bid).

It’s a simple way to tighten B2B targeting, test new segments, or layer in professional signals without jumping between multiple menus in the Microsoft UI.

Seasonal changes, explained clearly

One of the hardest PPC questions remains the simplest: did performance change because of something we did, or because it always changes this time of year?

Seasonal Performance Trends separates baseline movement from normal seasonal patterns. Teams can see whether a dip is expected, a spike is healthy, or a change needs attention.

With AI-generated summaries built in, these insights are easier to explain and easier to act on.

Smarter audience management across campaigns

Audience work often slows down not because it’s complex, but because it’s fragmented.

Creating audiences in one place, applying them in another, and auditing them somewhere else adds friction that compounds at scale.

In 2025, we centralized that workflow inside the Account Management Side Tray.

For Google Ads accounts, the Audiences tab in the Side Tray now shows all account-level audiences in one place. You can create new audiences, edit existing ones, and review what’s already in use, without leaving the account or opening a separate tool.

At the campaign level, the Audiences tab is available for Performance Max, Demand Gen, Video, and Multi-Channel campaigns. While new audiences can’t be created at this level, teams can:

• View and edit audiences applied to the campaign
• Switch audiences between asset groups or ad groups
• Unlink audiences that are no longer relevant

This makes audience maintenance faster and more deliberate, especially in accounts where targeting evolves frequently.

The net effect is fewer context switches, cleaner audience usage, and tighter alignment between targeting strategy and execution.

Cleaner, more actionable Amazon Audits

Amazon advertisers got a quieter, but meaningful upgrade in 2025.

We expanded Amazon audits with new metrics, clearer explanations, and more actionable outputs. Teams can now spot pacing issues earlier, understand account-level efficiency through ACoS trends, identify campaign overlap, and find both wasted spend and products worth scaling.

The goal wasn’t more alerts. It was better prioritization.

Check out our full list of enhanced Amazon Audits here!

Faster support with Optmyzr MCC linking

Troubleshooting delays often come from one simple problem: support teams can’t see what you’re seeing. With Optmyzr MCC Linking, you can securely link your Google Ads and Microsoft Ads accounts to Optmyzr’s manager account. When something breaks or behaves unexpectedly, our support team can diagnose issues faster, without long back-and-forths, screenshots, or partial access.

What to do next

Thanks for reading through our 2025 recap. If you haven’t explored Optmyzr in a while, now is a good time to see what’s changed, and how these updates fit into real, day-to-day PPC workflows.

And if this is your first time exploring Optmyzr, start with a fully-functional 14 day free trial and explore the platform at your own pace.