Categories: Optmyzr

Our Account Quality Scores Match What Google Reports!

If you’ve read any of my blog posts about AdWords Quality Score (QS) or seen any of my presentations at SMX, SES, or PubCon, you should already be familiar with the importance of the AdWords account-level QS. It’s Google’s measure of how relevant the keywords in an account typically are and it’s a major factor in determining how much an advertiser has to pay to get new keywords started in their account.

An account with great account-level QS has to pay a lower CPC than if it had poor QS to get the same ad rank for a new keyword. As soon as the new keyword has enough CTR data to establish its relevance, the account-level QS factor becomes far less important.

The thing is that Google has never disclosed what the account’s QS is… until now! I just received a booklet from the Google Partners team with data for a few accounts that are under my MCC and while it’s so subtle I originally didn’t notice it, there is an account Quality Score published for each account!

So I immediately went to our Optmyzr Quality Score Tracker to see how Google’s numbers compare to the ones we’ve been calculating and reporting to our customers for nearly a year now. The good news is that they match up very closely. We are somewhat limited in how we can calculate the QS number but it seems our formula is pretty close to the one Google uses and for all accounts I checked, we were within 1 point of what Google said. Because Google rounds to an integer and their number is for the entire quarter, that’s as close as I think we could get.

Google Partners started to report the account Quality Score in a booklet they send agencies.


Frederick Vallaeys :Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.