Claim your 14 day free trial now

Our Most Popular PPC Posts of 2014

Optmyzr Jan 09, 2015

Frederick Vallaeys

With 2014 now well behind us, � I wanted to give a quick round up of Optmyzr’s most popular media coverage. A lot of these are evergreen content that should be helpful for anyone looking to learn a bit more about how to be more effective at managing AdWords.

Three of the top 10 PPC columns on were ours.

[Screenshot of, taken January 2015.][1]
Screenshot of, taken January 2015.
  1. A Former Googler’s Routine For AdWords Management
  2. 7 Hidden Features In AdWords To Make Your Life Easier
  3. This AdWords MCC Script Will Save You An Hour Every Day!

I used BuzzSumo to discover the most shared content on the internet related to AdWords last year and that showed that one of our articles on SEL was the 13th most shared post of the year, not bad considering it’s competing with Google’s own product announcement blog.� These 10 Analytics Reports Will Improve Your AdWords Results. I also delivered this content during a Google Partners Hangout On Air: Use Google Analytics to Improve AdWords Performance.


We also picked up some coverage related to the ever popular topic of Quality Score. According to BuzzSumo, it was only the 50th most shared AdWords content, but it’s a good read if you’re trying to make sense of how Quality Score works:� Quality Score’s Impact on Ad Rank and CPC.

Our product launches got some nice mentions in various publications, but we’re always happy to see them mentioned by dedicated SEM practitioners like here:

We also went in-depth on a few critical areas of managing AdWords: ad text optimization and managing shopping ads. My friend David Greenbaum, CEO of Boost Media (a company in which I have invested) provided a lot of great thoughts on 3 Proven Ways To Write Ads That Deliver More Conversions. Based on my own work in managing Shopping ads and PLAs, I wrote a 3-part series starting with this article:� Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!

I hope to count you as a loyal reader for 2015!


Frederick Vallaeys

Take control of PPC and save time with our PPC expert's toolkit.

You Might Also Like...

Dec 18, 2015 Optmyzr
Optmyzr Voted “Best PPC Tool”
Studio 40 asked 21 PPC experts like Larry Kim, Chris Haleua, and John Gagnon what PPC tools they couldn’t live without.

Frederick Vallaeys

Oct 19, 2015 Optmyzr
Learn Optmyzr On Udemy
We’ve tried to make our tools really simple to use but when we’ve needed to explain how they work, we’ve often relied on …

Frederick Vallaeys

Oct 15, 2015 Optmyzr
New Script: Emergency Button For AdWords
My monthly post on PPCHero just went live this morning and I share the code for an AdWords Script you can use to pause …

Frederick Vallaeys