Categories: Optmyzr

Our Most Popular PPC Posts of 2014

With 2014 now well behind us,  I wanted to give a quick round up of Optmyzr’s most popular media coverage. A lot of these are evergreen content that should be helpful for anyone looking to learn a bit more about how to be more effective at managing AdWords.

Three of the top 10 PPC columns on SearchEngineLand.com were ours.

Screenshot of SearchEngineLand.com, taken January 2015.
  1. A Former Googler’s Routine For AdWords Management
  2. 7 Hidden Features In AdWords To Make Your Life Easier
  3. This AdWords MCC Script Will Save You An Hour Every Day!

I used BuzzSumo to discover the most shared content on the internet related to AdWords last year and that showed that one of our articles on SEL was the 13th most shared post of the year, not bad considering it’s competing with Google’s own product announcement blog. These 10 Analytics Reports Will Improve Your AdWords Results. I also delivered this content during a Google Partners Hangout On Air: Use Google Analytics to Improve AdWords Performance.

We also picked up some coverage related to the ever popular topic of Quality Score. According to BuzzSumo, it was only the 50th most shared AdWords content, but it’s a good read if you’re trying to make sense of how Quality Score works: Quality Score’s Impact on Ad Rank and CPC.

Our product launches got some nice mentions in various publications, but we’re always happy to see them mentioned by dedicated SEM practitioners like here:

We also went in-depth on a few critical areas of managing AdWords: ad text optimization and managing shopping ads. My friend David Greenbaum, CEO of Boost Media (a company in which I have invested) provided a lot of great thoughts on 3 Proven Ways To Write Ads That Deliver More Conversions. Based on my own work in managing Shopping ads and PLAs, I wrote a 3-part series starting with this article: Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!

I hope to count you as a loyal reader for 2015!

Frederick Vallaeys :Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.